{"id":7605,"date":"2024-12-12T10:40:21","date_gmt":"2024-12-12T10:40:21","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/optimisation-de-lexperience-client-dans-lindustrie-des-technologies-medicales\/"},"modified":"2026-10-14T11:38:13","modified_gmt":"2026-10-14T11:38:13","slug":"optimisation-de-lexperience-client-dans-lindustrie-des-technologies-medicales","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/fr\/portfolio-items\/optimisation-de-lexperience-client-dans-lindustrie-des-technologies-medicales\/","title":{"rendered":"Optimisation de l&rsquo;exp\u00e9rience client dans l&rsquo;industrie des technologies m\u00e9dicales"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00c0 propos du client<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Un leader mondial de la technologie des acc\u00e9l\u00e9rateurs de particules, sp\u00e9cialis\u00e9 dans les solutions de diagnostic et de traitement du cancer et d&rsquo;autres maladies graves, ainsi que dans les applications industrielles. L&rsquo;entreprise op\u00e8re \u00e0 travers plusieurs unit\u00e9s commerciales, offrant des produits et services innovants dans le monde entier.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">D\u00e9fi client<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>L&rsquo;entreprise \u00e9tait confront\u00e9e \u00e0 des d\u00e9fis pour offrir une exp\u00e9rience client unifi\u00e9e et fluide en raison de ses op\u00e9rations d\u00e9centralis\u00e9es. Chaque unit\u00e9 commerciale employait des strat\u00e9gies commerciales et des outils informatiques distincts, ce qui entra\u00eenait un parcours client fragment\u00e9. Cela a cr\u00e9\u00e9 une pr\u00e9sence en ligne incoh\u00e9rente, des canaux de communication disjoints et une autonomisation limit\u00e9e des clients. Les clients avaient du mal \u00e0 trouver et \u00e0 acheter des produits, \u00e0 signaler des probl\u00e8mes et \u00e0 suivre les r\u00e9solutions efficacement en raison de l&rsquo;absence d&rsquo;une plateforme centralis\u00e9e.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Solution fournie<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Nous avons mis en \u0153uvre une plateforme e-commerce int\u00e9gr\u00e9e qui a rationalis\u00e9 les achats en ligne et centralis\u00e9 les informations sur les produits. Une communaut\u00e9 client conviviale a \u00e9t\u00e9 d\u00e9velopp\u00e9e, permettant une navigation facile dans les catalogues de produits et l&rsquo;acc\u00e8s aux d\u00e9tails des \u00e9quipements install\u00e9s. Les clients ont \u00e9t\u00e9 autonomis\u00e9s avec une administration cl\u00e9 en main, leur permettant de g\u00e9rer l&rsquo;acc\u00e8s s\u00e9curis\u00e9 \u00e0 la plateforme en tant qu&rsquo;administrateurs. Des canaux de communication fluides ont \u00e9t\u00e9 int\u00e9gr\u00e9s, assurant l&rsquo;alignement avec les strat\u00e9gies existantes de l&rsquo;entreprise. La plateforme a prioris\u00e9 la s\u00e9curit\u00e9 et respect\u00e9 la conformit\u00e9 au RGPD, cr\u00e9ant une exp\u00e9rience client coh\u00e9rente et positive tout en simplifiant l&rsquo;administration et en autonomisant les utilisateurs. Les acc\u00e9l\u00e9rateurs <a href=\"https:\/\/asugoconsulting.com\/fr\/\">asUgo<\/a> impliqu\u00e9s \u00e9taient : <a href=\"https:\/\/asugoconsulting.com\/sales-accelerator\/\">Sales Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/service-accelerator\/\">Service Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/marketing-accelerator\/\">Marketing Accelerator<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Produits mis en \u0153uvre<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-4 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image8.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Sales Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Marketing Cloud Account Engagement <\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image112.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Experience Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2024\/12\/service-max.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Service Max<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7607,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[184],"portfolio_skills":[188,187,185,186,189],"portfolio_tags":[192,190,191],"class_list":["post-7605","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-sante","portfolio_skills-experience-cloud","portfolio_skills-marketing-cloud","portfolio_skills-sales-cloud","portfolio_skills-service-cloud","portfolio_skills-service-max","portfolio_tags-accelerateur-marketing","portfolio_tags-accelerateur-service","portfolio_tags-accelerateur-ventes"],"yoast_head":"<!-- This site is optimized with the 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