{"id":8428,"date":"2021-07-29T18:17:05","date_gmt":"2021-07-29T18:17:05","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/mise-en-place-dune-solution-crm-centree-sur-le-client-pour-un-operateur-de-mobilite-urbaine\/"},"modified":"2026-10-14T14:54:35","modified_gmt":"2026-10-14T14:54:35","slug":"mise-en-place-dune-solution-crm-centree-sur-le-client-pour-un-operateur-de-mobilite-urbaine","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/fr\/portfolio-items\/mise-en-place-dune-solution-crm-centree-sur-le-client-pour-un-operateur-de-mobilite-urbaine\/","title":{"rendered":"Mise en place d\u2019une solution CRM centr\u00e9e sur le client pour un op\u00e9rateur de mobilit\u00e9 urbaine"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00c0 propos du client<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Un op\u00e9rateur de transport de premier plan dans une grande ville europ\u00e9enne, engag\u00e9 \u00e0 am\u00e9liorer l\u2019exp\u00e9rience de mobilit\u00e9 de ses clients et passagers gr\u00e2ce \u00e0 des services de transport urbain efficaces et accessibles.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">D\u00e9fi du client<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Le client souhaitait passer \u00e0 une approche davantage centr\u00e9e sur le client, en se concentrant sur l\u2019am\u00e9lioration des relations clients, de l\u2019efficacit\u00e9 de la communication et de l\u2019adaptabilit\u00e9 de ses offres de produits, telles que les abonnements flexibles. Il devait mettre en \u0153uvre un outil CRM moderne pour soutenir ces objectifs.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Solution fournie<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><a href=\"https:\/\/asugoconsulting.com\/fr\/\">asUgo<\/a> a mis en \u0153uvre une solution CRM centr\u00e9e sur le client qui a rationalis\u00e9 les processus de communication, permettant des interactions clients plus efficaces. Cette solution a renforc\u00e9 l\u2019adaptabilit\u00e9 des services, permettant des offres de produits flexibles comme des abonnements personnalisables. Le r\u00e9sultat a \u00e9t\u00e9 une am\u00e9lioration significative des relations clients, de l\u2019efficacit\u00e9 de la communication et de la flexibilit\u00e9 du service, r\u00e9pondant mieux aux besoins des passagers. Les acc\u00e9l\u00e9rateurs <a href=\"https:\/\/asugoconsulting.com\/fr\/\">asUgo<\/a> impliqu\u00e9s : <a href=\"https:\/\/asugoconsulting.com\/fr\/accelerateur-ventes\/\">Sales Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/fr\/accelerateur-service\/\">Service Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/fr\/accelerateur-marketing\/\">Marketing Accelerator<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Produits impl\u00e9ment\u00e9s<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image8.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Sales Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image22.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Service Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Marketing Cloud Engagement<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8430,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[238],"portfolio_skills":[187,185,186],"portfolio_tags":[192,190,191],"class_list":["post-8428","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-mobilite","portfolio_skills-marketing-cloud","portfolio_skills-sales-cloud","portfolio_skills-service-cloud","portfolio_tags-accelerateur-marketing","portfolio_tags-accelerateur-service","portfolio_tags-accelerateur-ventes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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