{"id":8507,"date":"2024-12-12T10:17:04","date_gmt":"2024-12-12T10:17:04","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/automatisation-du-marketing-pour-une-experience-client-optimisee\/"},"modified":"2026-10-14T14:55:55","modified_gmt":"2026-10-14T14:55:55","slug":"automatisation-du-marketing-pour-une-experience-client-optimisee","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/fr\/portfolio-items\/automatisation-du-marketing-pour-une-experience-client-optimisee\/","title":{"rendered":"Automatisation du marketing pour une exp\u00e9rience client optimis\u00e9e"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00c0 propos du client<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Une coalition d&rsquo;associations de consommateurs op\u00e9rant en Belgique, en Italie, au Portugal, en Espagne et au Br\u00e9sil, d\u00e9fendant activement les droits des consommateurs, promouvant l&rsquo;\u00e9quit\u00e9 du march\u00e9 et garantissant la s\u00e9curit\u00e9 des consommateurs. L&rsquo;organisation offre une gamme de services pour accompagner les consommateurs face aux d\u00e9fis juridiques et commerciaux.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">D\u00e9fi du client<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>L&rsquo;organisation cherchait \u00e0 passer d&rsquo;une approche centr\u00e9e sur le produit \u00e0 une approche centr\u00e9e sur le client, mais a rencontr\u00e9 plusieurs obstacles. Ceux-ci incluaient l&rsquo;absence d&rsquo;un syst\u00e8me de gestion des leads, une int\u00e9gration limit\u00e9e entre les canaux hors ligne et en ligne, et un manque de vision client \u00e0 360\u00b0, ce qui entravait un ciblage efficace. De plus, un programme de fid\u00e9lit\u00e9 faible et des processus manuels pour les parcours clients, la segmentation, les mod\u00e8les de scoring et le suivi de la fid\u00e9lit\u00e9 nuisaient \u00e0 leur capacit\u00e9 \u00e0 \u00e9tablir des relations clients solides et \u00e0 am\u00e9liorer l&rsquo;engagement.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Solution fournie<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Nous avons transform\u00e9 les processus de gestion client et de marketing de l&rsquo;organisation en mettant en \u0153uvre un CRM centralis\u00e9 utilisant Salesforce Service Cloud pour g\u00e9rer tous les leads et les interactions client. Marketing Cloud a \u00e9t\u00e9 int\u00e9gr\u00e9 au CRM pour une automatisation transparente des campagnes cibl\u00e9es et un nurturing des leads am\u00e9lior\u00e9. Une vue client \u00e0 360\u00b0 a \u00e9t\u00e9 \u00e9tablie, centralisant les donn\u00e9es client pour fournir des informations compl\u00e8tes sur les pr\u00e9f\u00e9rences et les comportements. Nous avons \u00e9galement lanc\u00e9 un programme de fid\u00e9lit\u00e9 pour inciter \u00e0 la fid\u00e9lisation et favoriser des relations client \u00e0 long terme. En optimisant l&rsquo;architecture informatique, nous avons simplifi\u00e9 les op\u00e9rations et jet\u00e9 les bases d&rsquo;une croissance future. Ces am\u00e9liorations ont conduit \u00e0 une r\u00e9duction des taux de d\u00e9sabonnement, \u00e0 une augmentation du succ\u00e8s des reconqu\u00eates, \u00e0 une satisfaction client accrue (CSAT\/NPS) et \u00e0 une capture et un nurturing des leads plus efficaces. Les acc\u00e9l\u00e9rateurs <a href=\"https:\/\/asugoconsulting.com\/fr\/\">asUgo<\/a> impliqu\u00e9s \u00e9taient : <a href=\"https:\/\/asugoconsulting.com\/fr\/accelerateur-service\/\">Service Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/fr\/accelerateur-marketing\/\">Marketing Accelerator<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Produits impl\u00e9ment\u00e9s<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-2 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image22.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Service Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Marketing Cloud<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8508,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[219],"portfolio_skills":[187,186],"portfolio_tags":[192,190],"class_list":["post-8507","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-organisations-a-but-non-lucratif","portfolio_skills-marketing-cloud","portfolio_skills-service-cloud","portfolio_tags-accelerateur-marketing","portfolio_tags-accelerateur-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatisation du marketing pour une exp\u00e9rience client optimis\u00e9e | asUgo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les 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