# asUgo > asUgo is a Salesforce Crest Partner and Salesforce.org Impact Partner helping organizations Think & Build Beyond through digital innovation. We specialize in customer-centric process design, AI-driven solutions, and enterprise-scale Salesforce implementations across sectors like public services, NGOs, finance, energy, and more. We are proud to be part of [Moore Belgium](https://moore.be/), the largest independent accounting and consulting firm in Belgium with fellow DNA33 companies (ngage, darwind, Squareflow, Net Circular, and Im-Fine), we are co-creating a new European consulting powerhouse blending business strategy, data, and technology. > Our flagship **Accelerators** ensure fast, scalable impact: **Sales Accelerator** – Align KPIs, simplify product/pricing structuring, and enable Lead‑to‑Cash workflows on Salesforce Sales Cloud and Revenue Cloud :contentReference[oaicite:3]{index=3} **Service Accelerator** – Design omnichannel support, implement Service and Experience Cloud, enhance knowledge and agent productivity with Agentforce and AI :contentReference[oaicite:4]{index=4} **Marketing Accelerator** – Automate campaigns across digital channels with Marketing Cloud, personalize journeys, track leads, and drive ROI through AI‑driven nurture flows :contentReference[oaicite:5]{index=5} **eCommerce Accelerator** – Launch scalable Commerce Cloud platforms, integrate with ERP/CRM, enable AI personalization and seamless buying experiences :contentReference[oaicite:6]{index=6} **Integrations Accelerator** – Design modular integration frameworks using MuleSoft, Salesforce Data Cloud, Jitterbit, and governance via C4E for composable enterprise architecture :contentReference[oaicite:7]{index=7} **Data & AI Accelerator** – Assess AI maturity, craft strategic use cases, build Agentforce AI agents, integrate Data Cloud, and deploy dashboards/governance for scalable insight :contentReference[oaicite:8]{index=8} Signature Solutions: - **CityZen by asUgo** – Citizen‑centric engagement platform for municipalities, offering unified 360° citizen insights and streamlined digital interactions :contentReference[oaicite:9]{index=9} - **asUgo Cockpit** – Salesforce performance monitoring dashboard to detect inefficiencies, monitor KPIs, and safeguard long‑term platform value :contentReference[oaicite:10]{index=10} - **DocuSynch by asUgo** – Seamless integration between Salesforce and SharePoint for unified document management within Salesforce :contentReference[oaicite:11]{index=11} We also serve the **nonprofit and social impact community** through a dedicated practice and tailored Salesforce solutions via 🌍 **[nonprofit.asugoconsulting.com](https://nonprofit.asugoconsulting.com/)** This includes fundraising optimization, impact reporting, constituent engagement, program management, and mission-aligned CRM ecosystems. --- ## Pages - [Home](https://asugoconsulting.com/): Discover AI & CRM Solutions with asUgo, a trusted Salesforce Crest Partner and Impact Partner, delivering innovations and business growth. - [Privacy Policy](https://asugoconsulting.com/privacy-policy/): Learn about asUgo’s data protection practices through our Privacy Policy. We prioritize your privacy and ensure that your personal data is handled securely and responsibly. - [Career](https://asugoconsulting.com/career/): Join asUgo and build your future with a curious, nimble, and committed team driving success and innovation. - [About Us](https://asugoconsulting.com/about-us/): At asUgo, we provide personalized project experiences across industries and a human touch, guiding organizations to see the bigger picture. - [DocuSynch by asUgo​](https://asugoconsulting.com/docusynch-by-asugo/): Discover DocuSynch, asUgo's solution for seamless document synchronization between Salesforce and SharePoint, enhancing collaboration and ensuring consistency. - [Data & AI Accelerator](https://asugoconsulting.com/data-ai-accelerator/): Unlock the power of Salesforce AI and data with asUgo’s Data & AI Accelerator. Streamline processes, boost analytics, and drive smarter decisions through AI-driven insights. - [Integrations Accelerator](https://asugoconsulting.com/integrations-accelerator/): Streamline operations and improve data consistency with asUgo’s Integrations Accelerator, connecting Salesforce with ERP, CRM, and more. - [eCommerce Accelerator](https://asugoconsulting.com/ecommerce-accelerator/): Boost online revenue with asUgo’s Ecommerce Accelerator. Enhance UX, automate sales, and drive conversions with smart Salesforce integrations. - [Sales Accelerator](https://asugoconsulting.com/sales-accelerator/): Accelerate sales with asUgo’s Salesforce Sales Accelerator. Custom strategies to optimize your pipeline and drive results. - [Service Accelerator](https://asugoconsulting.com/service-accelerator/): Optimize service efficiency and customer satisfaction with asUgo’s Salesforce Service Accelerator. Improve processes and team collaboration. - [Marketing Accelerator](https://asugoconsulting.com/marketing-accelerator/): Supercharge your marketing with AI-driven automation. asUgo’s Marketing Accelerator delivers engagement and maximizes ROI. - [Blog](https://asugoconsulting.com/blog/): Discover expert insights from asUgo’s thought leaders. Learn about Salesforce solutions, AI-driven strategies, and the latest trends. - [CityZen by asUgo](https://asugoconsulting.com/cityzen-by-asugo/): CityZen by asUgo accelerates smart city transformation with tailored digital solution, enhancing services and citizen engagement. - [asUgo Cockpit](https://asugoconsulting.com/asugo-cockpit/): Explore asUgo Cockpit—a powerful tool for Salesforce monitoring for errors, managing licenses, and resolving issues in Salesforce. - [Our Team](https://asugoconsulting.com/our-team/): Discover the asUgo team—Salesforce experts combining creativity and expertise to deliver innovative and impactful solutions for our clients. - [Success Stories](https://asugoconsulting.com/success-stories/): Discover how asUgo’s customized Salesforce solutions drive real business impact, enhancing efficiency and fostering innovation across diverse industries. - [Contact us](https://asugoconsulting.com/contact-us/): Think bigger. Build smarter. Go beyond. asUgo Consulting is here to help—reach out and start your transformation today!" --- ## Posts - [asUgo is Going Beyond…with Moore!](https://asugoconsulting.com/we-think-we-build-we-go-beyond-now-with-moore/): asUgo is now part of MOORE Belgium. Together, we think strategically, build boldly, and go beyond expectations - bringing end-to-end consulting across strategy, Salesforce, and technology. - [Social-Profit in Full Evolution(s)](https://asugoconsulting.com/social-profit-in-full-evolutions/): Explore key 2025 trends in the social-profit sector, from AI adoption to collaborative impact, with insights from asUgo’s Jürgen Janssens. - [Salesforce Data Migration: 10 Risks You Can't Afford to Ignore](https://asugoconsulting.com/salesforce-data-migration-10-risks-you-cant-afford-to-ignore/): Discover the top 10 risks of Salesforce data migration and how asUgo helps businesses avoid costly pitfalls. - [How Composable Architecture Enhances Business Agility and Reusability](https://asugoconsulting.com/how-composable-architecture-enhances-business-agility-and-reusability/): Discover how composable architecture enhances business agility and reusability, enabling faster integration and scalable solutions - [Enhancing Customer Experience with AI-Driven Marketing Automation](https://asugoconsulting.com/enhancing-customer-experience-with-ai-driven-marketing-automation/): Unlock the power of AI in marketing automation to enhance customer experience, drive hyper-personalization, and optimize campaigns - [AI Adoption Success: Leveraging ADKAR for Human-Centric Change](https://asugoconsulting.com/ai-adoption-success-leveraging-adkar-for-human-centric-change/): Learn how asUgo uses the ADKAR model for human-centric AI adoption, overcoming resistance and empowering employees for Agentforce integration - [How AI is Transforming Customer Experience and Business Operations](https://asugoconsulting.com/how-ai-is-transforming-customer-experience-and-business-operations/): At asUgo we are exploring with many of our clients across industries, how AI can reshape customer experience and business operations - [Mastering Data Challenges with Data Bridge](https://asugoconsulting.com/mastering-data-challenges-with-data-bridge/): Explore how Data Bridge helps businesses navigate data complexities and optimize their Salesforce ecosystem. - [About Co-investment Program with AI Agents](https://asugoconsulting.com/co-investment-program-with-ai-agents/): Learn about asUgo's AI co-investment program and how it accelerates AI adoption in businesses. Discover a partnership model that shares risks - [Accelerating Digital Transformation in Cities](https://asugoconsulting.com/accelerating-digital-transformation-in-cities/): Discover how asUgo empowers cities to enhance citizen engagement and drive digital transformation with tailored Salesforce solution. - [Non-Profit & Social Impact Annual Report 2024](https://asugoconsulting.com/non-profit-social-impact-annual-report-2024/): Read the 2024 annual report on asUgo non-profit and social impact trends. Learn how asUgo innovations drive positive change. - [Strategies for Success in Managing Change in Public Sector Projects](https://asugoconsulting.com/strategies-for-success-in-managing-change-in-public-sector-projects/): Explore effective strategies for managing change in public sector projects with asUgo. Gain insights on driving transformation. - [The Nonprofit Skills Gap: Challenges and Opportunities](https://asugoconsulting.com/the-nonprofit-skills-gap-challenges-and-opportunities/): Understand the skills gap in the non-profit sector and how Salesforce solutions can bridge this divide to support social impact --- ## Portfolio - [Boosting Team Collaboration with a Unified CRM Solution](https://asugoconsulting.com/portfolio-items/team-collaboration/): Explore how asUgo unified CRM systems to boost team collaboration, improving communication and operational performance across departments. - [Implementation of Complaint Management System (CaaS)](https://asugoconsulting.com/portfolio-items/complaint-management/): Explore how asUgo implemented a complaint management system (CAAS) to streamline workflows, enhance customer satisfaction. - [Marketing Automation for Enhanced Customer Experience](https://asugoconsulting.com/portfolio-items/marketing-automation/): See how asUgo’s marketing automation solutions enhance customer experience, driving personalized engagement and boosting conversion rates. - [Building a Stronger Foundation for Nonprofit Teams](https://asugoconsulting.com/portfolio-items/team-foundation/): Learn how asUgo strengthened non-profit teams with Salesforce solutions, enhancing collaboration and improving operational workflows. - [Optimizing Customer Experience in the Medical Technology Industry](https://asugoconsulting.com/portfolio-items/customer-experience/): Explore how asUgo optimized customer experience for the medical technology industry with advanced Salesforce solution. - [Fragmented to Unified: A Digital Transformation Success Story](https://asugoconsulting.com/portfolio-items/fragmented-transformation/): Read how asUgo facilitated a digital transformation journey for a 3D printing company, unifying fragmented systems. - [Optimizing Salesforce for Nonprofit to Maximize Impact](https://asugoconsulting.com/portfolio-items/salesforce-optimization/): Learn how asUgo helped non-profits optimize Salesforce to maximize their impact. Drive mission success with streamlined processes. - [Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations](https://asugoconsulting.com/portfolio-items/process-optimization/): Discover how asUgo’s integrations improve monitoring capabilities, boost efficiency and streamline administrative tasks. - [Improvement of Lead Nurturing and Enhancement of Marketing Impact](https://asugoconsulting.com/portfolio-items/lead-nurturing/): Discover how asUgo optimized lead nurturing strategies to enhance marketing impact, driving higher engagement and conversion rates. - [Integration of Multiple Processes Into a Single System to Become Master Data](https://asugoconsulting.com/portfolio-items/master-data/): Learn how asUgo integrated processes into a single system, optimizing quoting, partner collaboration, and customer experience. - [Increase of Customer Engagement Across Countries for Leading Mobility Operator](https://asugoconsulting.com/portfolio-items/customer-engagement/): See how asUgo helped a leading mobility operator centralize operations and integrate communications into a seamless omnichannel experience. - [Optimizing Grants Management for Global Grant-Making Organization](https://asugoconsulting.com/portfolio-items/grants-management/): Learn how asUgo optimized grants management for a global grant-making organization, improving efficiency and compliance. - [Establishing a Customer-centric CRM Solution for Urban Mobility Operator](https://asugoconsulting.com/portfolio-items/customer-centric-mobility/): Discover how asUgo established a customer-centric CRM for an urban mobility operator, enhancing engagement. - [Building a Flexible User-friendly Platform for Merchant Payment Acquiring](https://asugoconsulting.com/portfolio-items/payment-platform/): Explore how asUgo helped to create a unified view of activities, consolidate data, enable data exchanges with Mulesoft. - [Improvement of Operational Efficiency for a Large International Multi-energy Company](https://asugoconsulting.com/portfolio-items/operational-efficiency/): Read how asUgo improved operational efficiency for a large multi-energy company, leveraging Salesforce to streamline workflows. - [Enhancement of Customer Engagement and Operational Excellence for Energy Company](https://asugoconsulting.com/portfolio-items/operational-excellence/): Learn how asUgo enhanced customer engagement and operational excellence for an energy company and driving efficiency. --- # # Detailed Content ## Pages > Discover AI & CRM Solutions with asUgo, a trusted Salesforce Crest Partner and Impact Partner, delivering innovations and business growth. - Published: 2025-02-03 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/ Unlock CRM potential with Agentic AIKnow HowOur Credentials 350+ certificationsCompleted Successfully 300+ projectsGrowing Team 80+ professionalsWe are proud to partner with organizations across diverse industries We are proud to partner with organizations across diverse industries We Provide with AcceleratorsWe Provide with AcceleratorsWe #THINK and #BUILD solutions to better connect organizations with their clients We #THINK and #BUILD solutions to better connect organizations with their clients Sales AcceleratorWe optimize sales processes, product offerings and client KPIs to achieve maximum results. Service AcceleratorSet outstanding customer support with must-haves as well as cutting-edge technology. Marketing AcceleratorWe enhance customer experiences with journey mapping, digital strategies, and cross-channel campaigns. eCommerce AcceleratorWe enhance eCommerce strategies by driving innovation, optimizing workflows, and engaging loyal customers. Integrations AcceleratorWe integrate solutions for a connected business with advanced systems, smarter processes, and agility. Data & AI AcceleratorWe drive innovation with our Data and AI expertise, creating insights, efficiency, and transformative results. Our recent projectsOur recent projectsWe provide a personalized project experience. We blend expertise, agility and healthy pragmatism, with a fresh and human-centered spirit. This makes us trusted advisors. View all projects Optimizing Salesforce for Nonprofit to Maximize ImpactEducation,Nonprofit Fragmented to Unified: A Digital Transformation Success StoryManufacturing Optimizing Customer Experience in the Medical Technology IndustryHealthcare Integration of Multiple Processes Into a Single System to Become Master DataManufacturing Improvement of Lead Nurturing and Enhancement of Marketing ImpactManufacturing Cloud LeadershipCloud LeadershipHaving deep Salesforce products expertise, we help our clients achieve exceptional results Sales CloudService CloudMarketing CloudField ServicePardotExperience CloudOmniStudioSalesforce EinsteinCommerce CloudInteraction StudioMuleSoftTableauData CloudNonprofitsPublic... --- > Learn about asUgo’s data protection practices through our Privacy Policy. We prioritize your privacy and ensure that your personal data is handled securely and responsibly. - Published: 2025-01-21 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/privacy-policy/ Privacy PolicyPrivacy PolicyWe protect your data and comply with privacy laws. Last updated: 09. 09. 2024 Introduction Welcome to asUgo’s Privacy Policy. This document outlines how asUgo (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website https://www. asugoconsulting. com/ and utilize our services (collectively, the “Services”). Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable laws and regulations. By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using our Services. Information We Collect We collect personal information to provide and improve our Services. The types of information we collect include: Personal Data: This includes information such as your name, email address, phone number, and mailing address that you provide when you create an account, request information, or otherwise communicate with us. Professional Data: If you interact with asUgo on behalf of a company, we may collect your job title, company name, and related business contact information. Technical Data: Information such as your IP address, browser type, device information, and details of your interactions with our Site, including traffic data, location data, and communication data. Transaction Data: Details of services you have purchased or inquired about, including billing and delivery details. Cookies and Other Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information... --- > Join asUgo and build your future with a curious, nimble, and committed team driving success and innovation. - Published: 2024-12-19 - Modified: 2025-01-31 - URL: https://asugoconsulting.com/career/ #curious #nimble #commited Be a part of something great! Join our amazing team! Open positionsUnique and lasting experience Be Your True SelfEmbrace your individuality in a diverse and inclusive environment where authenticity thrives. Make an ImpactTake ownership early, act with purpose, and contribute to a better world through initiatives like Pledge 1%. Work Smart, Play HardEnjoy meaningful work and great camaraderie. Stay driven but never take yourself too seriously. Student for LifeFuel your curiosity, learn relentlessly, and always aim to grow beyond your comfort zone. Feel Supported, Challenged, and InspiredYour career growth is our priority. We offer a dynamic environment with diverse experiences, exciting opportunities, and meaningful challenges. With mentoring, coaching, training, certifications, and development pathways, you'll have the support to thrive. We also provide competitive salaries, great benefits, and a network of asUgo experts to help you succeed. Our global team speaks English, Dutch, French, Ukrainian, German, Italian, Portuguese, and Spanish, fostering a rich cultural environment. Our consultants are our biggest asset asUgoers are #Curious, passionate about IT, and drive transformation through innovation. They are #Nimble, collaborative, and embrace challenges outside their comfort zone. #Committed to teamwork and client success, asUgoers deliver superior solutions. Recruitment Process 1. IntroductionA friendly conversation to align on expectations and assess cultural fit with asUgo. 2. Show Your SkillsWork on a practical business case to demonstrate your technical and creative abilities. 3. Explore TogetherA deep-dive conversation about your experience, competencies, and what drives you. 4. Shape Your FutureFinal fit confirmation and a tailored job... --- > At asUgo, we provide personalized project experiences across industries and a human touch, guiding organizations to see the bigger picture. - Published: 2024-12-17 - Modified: 2025-02-27 - URL: https://asugoconsulting.com/about-us/ About UsAbout UsThink & Build, Beyond. asUgo is a leading Salesforce Crest Partner, Salesforce. org Impact Partner and proud Pledge 1% member. We believe that transformational goes beyond technology. That’s why we combine a value driven approach with a human vision, for live Salesforce environments and for new endeavors alike. With offices in Belgium, Portugal, and Canada, our team delivers comprehensive services to achieve your goals: business guidance, journey shaping, project implementation, value-driven maintenance, structuring the data, implementing AI and enhancing existing solutions. We drive change, provide personalized project experience, build maturity, and help U grow beyond the product. Our MissionOur mission is clear: Together, Connecting U to Your Customers. We help clients envision smarter solutions, build exceptional digital ecosystems, and go beyond standard outcomes to unlock long-term value. This philosophy drives us to tackle complex business challenges and create sustainable growth through innovation and collaboration. We provide personalized project experiences across industries We provide personalized project experiences across industries Our ValuesAt asUgo, our team live by three core values. These values form the foundation of our entrepreneurial spirit and flat organizational structure, empowering team members to make a tangible impact. CuriousWe believe that by constantly asking "why" and challenging the status quo, we can uncover innovative solutions and drive meaningful change Nimble We recognize that the world is constantly evolving and to thrive in such a dynamic environment, we must be flexible and responsive Committed We are committed to our clients' success through personalized project experiences Certified Professionals CareersWant... --- > Discover DocuSynch, asUgo's solution for seamless document synchronization between Salesforce and SharePoint, enhancing collaboration and ensuring consistency. - Published: 2024-12-16 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/docusynch-by-asugo/ Productivity Solution DocuSynch by asUgo DocuSynch by asUgo DocuSynch by asUgo is a solution that bridges Salesforce and SharePoint. It empowers users to manage files stored in SharePoint without leaving the Salesforce environment. It streamlines document management across platforms. Key Capabilities Effortless File Management: Create, update, and delete files or folders within SharePoint directly from Salesforce. Smart Automation: Automatically generate SharePoint directories for new Salesforce records (e. g. , when new accounts are created), based on customizable, pre-defined templates. Centralized File Storage in SharePoint: Automatically direct Salesforce record files to their designated SharePoint directories. Impacted KPIs User Adoption & Engagement Process Harmonization Workload & File Handling Time Request a DemoRequest a Demo --- > Unlock the power of Salesforce AI and data with asUgo’s Data & AI Accelerator. Streamline processes, boost analytics, and drive smarter decisions through AI-driven insights. - Published: 2024-12-06 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/data-ai-accelerator/ Data & AI AcceleratorData & AI AcceleratorDrive innovation with our Data & AI expertise. THINKAI & Data Strategy Design We assess your AI and data maturity, map high-impact value drivers, identify tailored AI use cases, create a strategic roadmap, and enhance adoption through targeted workshops and training. AI & Data Readiness AssessmentWe analyze your organization's data and AI maturity, identify key value drivers, and create a roadmap to maximize the impact of AI on your business. AI Value Drivers MappingPinpoint where AI can create the most impact with a customized feasibility and value framework. AI Use Cases Identification Explore tailored AI applications across Sales, Marketing, Service, and eCommerce to address your unique business needs. Targeted Workshops and TrainingsTrain and prepare your teams with targeted workshops and hands-on sessions for successful AI adoption. BUILDTailored AI ImplementationWe deploy custom Salesforce AI agents, integrate data for real-time insights, develop tailored AI applications, and automate customer journeys for personalized and efficient experiences. Agentforce AI Deployment Build custom Salesforce AI agents for Sales, Marketing, Service, and eCommerce with rapid development cycles. Data Cloud IntegrationCentralize your data for accurate segmentation, improved targeting, and real-time analytics. Custom AI Development Develop AI-powered applications that support your teams in decision-making, forecasting, and operational efficiencies. Automated Customer JourneysLeverage AI to automate workflows, enabling seamless and personalized customer experiences. BEYONDAdvanced ServicesWe establish governance frameworks, monitor AI performance, provide targeted training for long-term success, and identify new AI use cases to drive ongoing innovation and value. Governance and Change ManagementImplement governance frameworks... --- > Streamline operations and improve data consistency with asUgo’s Integrations Accelerator, connecting Salesforce with ERP, CRM, and more. - Published: 2024-12-06 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/integrations-accelerator/ Integrations AcceleratorIntegrations AcceleratorIntegrating solutions for a smarter, more connected business. THINKIntegration Strategy DesignWe craft integration strategies aligned with your goals, select optimal tools like MuleSoft, assess system architecture, design modular frameworks, establish best practices, and enable governance with C4E for scalable, secure solutions. Integration Strategy DevelopmentWe create tailored integration strategies that align with your business goals, ensuring scalability, security, and efficiency for long-term success. Vendor SelectionLeverage our expertise to select the best integration tools, like MuleSoft, Jitterbit, or others, based on your operational needs and budget. Architecture Assessment and Composable DesignEvaluate your system architecture to design modular, composable integration frameworks that adapt to your evolving requirements. Integration Design Principles and Best PracticesEstablish robust data flows and maintain consistency across systems with integration best practices tailored to your organization. Governance and C4E EnablementImplement strong governance frameworks and Center for Enablement (C4E) practices to standardize integration processes and empower teams. BUILDIntegration Solution ImplementationWe offer integration solutions that optimize data flow and system connectivity through MuleSoft, Salesforce Data Cloud, Jitterbit, and prebuilt accelerators. Our services ensure efficient data migration, enabling real-time insights, personalized experiences, and streamlined implementation. MuleSoft IntegrationLeverage MuleSoft for seamless management of APIs, enabling smooth data flow across diverse applications. Salesforce Data CloudUnify customer data with Salesforce Data Cloud for real-time insights, enhanced personalization, and smarter decision-making. Jitterbit IntegrationSimplify your integrations with Jitterbit’s cost-effective and versatile solutions, supporting fast and efficient data exchanges. Prebuilt AcceleratorsDeploy ready-made solutions tailored to specific use cases, accelerating implementation and minimizing time-to-value. ETL and Data MigrationSeamlessly... --- > Boost online revenue with asUgo’s Ecommerce Accelerator. Enhance UX, automate sales, and drive conversions with smart Salesforce integrations. - Published: 2024-12-06 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/ecommerce-accelerator/ eCommerce AcceleratoreCommerce AcceleratorWe enhance eCommerce strategies, streamline operations, and drive customer engagement to deliver exceptional results. THINKCreating eCommerce StrategyEnhance your eCommerce success with personalized shopping experiences, streamlined operations, optimized logistics and payments, and future-ready website strategies. Provide a Customized Shopping ExperienceShape and develop your online strategies with expert guidance. Collect data and tailor navigation based on your visitors' behaviors to enhance engagement and conversions. Improve the Entire Value ChainIntegrate your eCommerce platform with ERP, CRM, and other systems. Optimize operations by analyzing the entire order process, including after-sale service Logistics and Payments StrategyCollaborate with our experts to design logistics and payment strategies. Seamlessly integrate these elements into your platform for improved efficiency. Website OptimizationEnsure seamless navigation on all devices. Adapt to emerging technologies like voice search and align with the latest market trends. Customer Journeys and UX/UI StrategyCreate intuitive customer journeys and enhance user experiences. Develop a tailored UX/UI strategy to meet your eCommerce objectives. BUILDeCommerce Solution ImplementationTransform your eCommerce with Salesforce Commerce Cloud, SEO optimization, seamless payment integration, AI-driven Agentforce features, marketplace management, and personalized Marketing Cloud campaigns. Salesforce Commerce CloudLeverage Salesforce Commerce Cloud to connect with your 360-degree customer platform. Scale and personalize customer experiences using data from sales, service, and marketing. SEO Best PracticesOptimize pages for search engines to maximize visibility and discoverability. Enhance your eCommerce presence with SEO strategies. Payment IntegrationSeamlessly integrate payment solutions into your eCommerce platform, including multiple options for suiting your customer's needs. Agentforce for eCommerceEnhance your platform with advanced features, including product... --- > Accelerate sales with asUgo’s Salesforce Sales Accelerator. Custom strategies to optimize your pipeline and drive results. - Published: 2024-10-29 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/sales-accelerator/ Sales AcceleratorSales AcceleratorWe optimize sales processes, product offerings and client KPIs to achieve maximum results THINKSales Optimization StrategyWe help organizations to develop strategic frameworks that optimize sales processes and align KPIs with growth objectives, ensuring the company effectively adopts new strategies. KPI Alignment with Growth StrategyWe collaborate with your team to identify and prioritize KPIs that directly support your growth strategy, ensuring every metric aligns with your business goals. Redefining Product Structures for Financial SuccessOur experts assist in redefining product lines, pricing structures, and models to enhance financial performance. Partnering with you, we drive measurable improvements in your business KPIs. Optimizing Revenue Lifecycle for Sustained GrowthBy examining every step of your revenue lifecycle, we identify forward-looking improvements that drive efficiency, retention, and increased revenue. Co-Creating a Best-in-Class Lead-to-Cash ProcessPartner with us to build a seamless Lead-to-Cash process tailored to your business needs, integrating best practices for scalability and measurable results. Guiding Sales Teams Toward Rapid AdoptionSales profiles face unique adoption challenges, so we provide hands-on guidance with a "think big, start small, move fast" approach—ensuring smooth adoption and immediate, actionable results. Revenue ManagementWe streamline billing, invoicing, transaction handling, and subscription lifecycle management for seamless operations. BUILDSalesforce Sales Cloud ImplementationWe implement Salesforce Sales Cloud and streamline sales operations through advanced analytics and AI-driven workflows, driving effective revenue growth. Performance-Driven AnalyticsWe provide ongoing analytics to track, guide, and enhance performance, ensuring your strategy stays aligned with key growth metrics. End-to-End Sales SolutionFrom Lead-to-Asset to Case Management, we streamline and optimize your processes,... --- > Optimize service efficiency and customer satisfaction with asUgo’s Salesforce Service Accelerator. Improve processes and team collaboration. - Published: 2024-10-29 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/service-accelerator/ Service AcceleratorService AcceleratorSet outstanding customer support with must-haves as well as cutting edge technology. THINKService Optimization StrategyTransform your customer service approach by developing strategies that enhance customer interactions and boost satisfaction through innovative technologies and best practices. Loyalty Program DesignWe create loyalty programs aligned with your strategic KPIs, focusing on Customer Lifetime Value (CLV) and Net Promoter Score (NPS) to enhance customer engagement. Omnichannel Customer ServiceWe design tailored omnichannel customer service strategies that reflect your brand’s positioning, ensuring consistent and personalized support across all channels. Data-Driven Customer SegmentationWe utilize data-driven customer segmentation to help you identify and engage high-value clients. This strategic approach allows your team to prioritize interactions that drive loyalty and growth. Customer Self Service StrategiesWe help you imagine your self-service strategy through customer portals, AI interactive agents and Knowledge based pages. We ensure you can support your clients even when you are off duty. BUILDSalesforce Service Cloud ImplementationImplement a customer service platform to empower your agents with comprehensive customer insights and AI-driven support, enhancing operational efficiency and service delivery. Service Cloud ImplementationEquip your agents with complete customer visibility through Salesforce Service Cloud enhanced by advanced AI technologies for tailored responses and integration to CTI. Field Service ImplementationEnhance field performance with automated appointment scheduling, agent and dispatcher management, and real-time operational visibility, keeping customers informed throughout the process. Experience Cloud Implementation Empower users with self-service portals and engaging communities using Salesforce Experience Cloud, driving collaboration and seamless digital experiences. Agentforce for ServiceLeverage Agentforce to streamline service operations, providing... --- > Supercharge your marketing with AI-driven automation. asUgo’s Marketing Accelerator delivers engagement and maximizes ROI. - Published: 2024-10-17 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/marketing-accelerator/ Marketing AcceleratorMarketing AcceleratorTogether we create exciting personalized experiences THINKDigital Marketing StrategyWe assess your digital marketing stage, set objectives with KPIs, review automation processes, create a strategic roadmap for Salesforce Marketing Cloud, and enhance adoption through targeted training. Connecting You to Your CustomersMaximize marketing automation to engage customers, driving attention, interest, and conversions. 360 Degree OverviewGain a complete view of your clients, personalize campaigns, and deliver timely, targeted messages for stronger relationships. Omnichannel Campaign ManagementCreate seamless campaigns across email, social, SMS, WhatsApp, and more, with automated journeys. Personalized Customer JourneysUse Design Thinking and persona analysis to customize customer experiences and boost engagement. Lead Tracking & NurturingTrack leads and optimize engagement with tailored nurturing to improve conversion rates. AIEnhance engagement, performance, and efficiency using AI-driven automation. BUILDSalesforce Clouds ImplementationWe provide Salesforce implementation services that enhance marketing and sales through automated journeys, lead nurturing, and unified data management. Marketing Cloud Engagement Enhances digital marketing with personalized journeys, email templates, landing pages, A/B testing, and AI features. Marketing Cloud Account EngagementIntegrates with CRM to automate lead nurturing and improve collaboration between marketing and sales, accelerating deal closure. Marketing Cloud Growth EditionHelps small businesses scale marketing with Salesforce automation, data-driven strategies, and intuitive tools for campaign creation. Data Cloud Unifies customer data for better engagement, accurate segmentation, and AI-powered targeting. BEYONDAdvanced ServicesWe optimize the Marketing Cloud with health checks, campaign management, automation support, governance guidance, and KPI tracking to ensure smooth execution and continuous improvement. Marketing Cloud AuditIs your Marketing Cloud optimized? Get a Health... --- > Discover expert insights from asUgo’s thought leaders. Learn about Salesforce solutions, AI-driven strategies, and the latest trends. - Published: 2024-01-25 - Modified: 2025-02-26 - URL: https://asugoconsulting.com/blog/ BlogBlogExplore expert insights, success stories and cutting-edge solutions to drive your digital transformation journey AllBusiness DevelopmentChange ManagementData & AIIntegration StrategyMarketingNonprofit & Social ImpactProject ManagementPublic SectorThought Leadership Business Development asUgo is Going Beyond... with Moore! Nonprofit & Social Impact Social-Profit in Full Evolution(s) Data & AI Salesforce Data Migration: 10 Risks You Can’t Afford to Ignore Integration Strategy How Composable Architecture Enhances Business Agility and Reusability Data & AI, Marketing Enhancing Customer Experience with AI-Driven Marketing Automation Change Management, Data & AI AI Adoption Success: Leveraging ADKAR for Human-Centric Change Data & AI How AI is Transforming Customer Experience and Business Operations Nonprofit & Social Impact Non-Profit & Social Impact Annual Report 2024 Public Sector Accelerating Digital Transformation in Cities Data & AI About Co-investment Program with AI Agents 12Next --- > CityZen by asUgo accelerates smart city transformation with tailored digital solution, enhancing services and citizen engagement. - Published: 2024-01-13 - Modified: 2025-01-31 - URL: https://asugoconsulting.com/cityzen-by-asugo/ Solution for Cities and Municipalities CityZen by asUgoCityZen by asUgoOur solution for cities and municipalities redefines the way administrations interact with their citizens, providing a comprehensive 360-degree view that enhances the overall citizen experience. Key Capabilities Administration component: streamlines approvals via automation and real-time monitoring Social component: automates social assistance decisions and support management Financial component: provides detailed income and expenditure analysis Robust cyber security Impacted KPIs Citizen trust and engagementServices qualityWorkloadRequest a DemoRequest a Demo --- > Explore asUgo Cockpit—a powerful tool for Salesforce monitoring for errors, managing licenses, and resolving issues in Salesforce. - Published: 2024-01-13 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/asugo-cockpit/ Performance Solution asUgo CockpitasUgo CockpitThe tool for companies using Salesforce, enabling them to identify system inefficiencies, enhance performance and maximize platform value Key Capabilities Optimization Monitor: error insights, deployment impact analysis, test coverage, and Salesforce license usage Errors Handling: Org health checks, errors tracking, code tracking Batch Configuration: batch configuration with improved execution control, advanced scheduling, and targeted error resolution Impacted KPIs Issues identifiedCosts savedQuality of codeRequest DemoRequest Demo --- > Discover the asUgo team—Salesforce experts combining creativity and expertise to deliver innovative and impactful solutions for our clients. - Published: 2024-01-12 - Modified: 2025-05-06 - URL: https://asugoconsulting.com/our-team/ Our TeamOur TeamAt asUgo, we follow a flat structure to foster agility, collaboration and fast decision-making. The UnifierJulien BlaiseManaging Director The PilotGaëtan MondetManaging Director The WiseJürgen Janssens Director The ThinkerPhilippe UyttendaeleDirector The MarketeerCeline BrandtSenior Manager The EfficientBenoit Neuville Senior Manager The StraightforwardSarah GilisSenior Manager The SailorJulien Stroobants Senior Manager The Bridge BuilderDavid OomsSenior Manager The NaturalValentijn Spruyt Senior Manager The CreativeMargaux DecortisManager The EncyclopedyDaniel Murraças Manager The SunshineSandrine InezaManager The PassionateIlse MarinManager The Swiss KnifeFrançois BertieauxManager The PragmaticJennifer Melignon Manager The RefreshingMarie-Noëlle MoinetManager The PersistentLoïc CallewaertManager The PositiveGuillaume Paulus Manager The Faithful Julie Minner Manager The CleverWilliam Zheng Manager The Quiet ForceRodrigue Piette Manager The e-nablerJean-Michel Cricus Manager The SowerMarion van RaemdonckManager The PeacefulJérémy TheunisManager The Answer André Bolila Manager The InstructorAndre Major Manager The Trust BuilderValentin Petitfrere Manager The AdventurousRui Santos Manager The AuthenticRaquel Salvador Manager The Man-of-FactStephen TallettManager The Gem FinderMathilde DuboisHR Manager The HunterMaïté Delabye HR Partner The FinancierAnne-Laure Davin Finance Manager The BeautifierEugene Klymenko Marketing & Innovation Catalyst The ThoroughRomain HaarscheerSenior Consultant The SociableRomane GeorisSenior Consultant The SurferDuarte CatelaSenior Consultant The InventiveNathan ZornSenior Consultant The ConstructiveLucie Blanckaert Senior Consultant TBDSukhmeet KaurSenior Consultant The Serene Edvan SousaSenior Consultant The HumbleOusmane DialloSenior Consultant The CreanalyticalPierre-Louis PicardSenior Consultant The BuddyThomas DevroyeSenior Consultant The FlexiblePierre VannesteSenior Consultant The DrawerGonçalo SilvaSenior Consultant The ResourcefulArthur L’Hoir Senior Consultant The Change MakerElisa Benetti Senior Consultant The IngeniousMaxime Greffe Senior Consultant The CrossoverEnrique MartinezSenior Consultant The StudiousGuilherme Charro Senior Consultant The DevotedGuillaume Taziaux Senior Consultant The AnchorVincent ParisSenior Consultant The Joyous Filipe LopesSenior Consultant... --- > Discover how asUgo’s customized Salesforce solutions drive real business impact, enhancing efficiency and fostering innovation across diverse industries. - Published: 2021-04-15 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/success-stories/ #CustomerSuccess Our recent projectsOur recent projectsWe at asUgo provide a personalized project experience. We blend expertise, agility and healthy pragmatism, with a fresh and human-centered spirit. This makes us trusted advisors. AllConstructionEducationEnergy & UtilitiesFinancialHealthcareManufacturingMobilityNonprofitPublic SectorIntegration of Multiple Processes Into a Single System to Become Master Dataadmin2025-03-11T10:34:21+00:00 Integration of Multiple Processes Into a Single System to Become Master Data Gallery Integration of Multiple Processes Into a Single System to Become Master Data Improvement of Lead Nurturing and Enhancement of Marketing Impactadmin2025-03-11T10:35:08+00:00 Improvement of Lead Nurturing and Enhancement of Marketing Impact Gallery Improvement of Lead Nurturing and Enhancement of Marketing Impact Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrationsadmin2025-03-11T10:35:46+00:00 Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations Gallery Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations Optimizing Salesforce for Nonprofit to Maximize Impactadmin2025-03-11T10:36:46+00:00 Optimizing Salesforce for Nonprofit to Maximize Impact Gallery Optimizing Salesforce for Nonprofit to Maximize Impact Fragmented to Unified: A Digital Transformation Success Storyadmin2025-03-11T10:38:03+00:00 Fragmented to Unified: A Digital Transformation Success Story Gallery Fragmented to Unified: A Digital Transformation Success Story Optimizing Customer Experience in the Medical Technology Industryadmin2025-03-11T10:39:01+00:00 Optimizing Customer Experience in the Medical Technology Industry Gallery Optimizing Customer Experience in the Medical Technology Industry Building a Stronger Foundation for Nonprofit Teamsadmin2025-03-03T14:21:32+00:00 Building a Stronger Foundation for Nonprofit Teams Gallery Building a Stronger Foundation for Nonprofit Teams Marketing Automation for Enhanced Customer Experienceadmin2025-03-11T10:49:36+00:00 Marketing Automation for Enhanced Customer Experience Gallery Marketing Automation for Enhanced Customer Experience Implementation of Complaint Management System (CaaS)admin2025-03-11T10:48:56+00:00 Implementation of Complaint Management... --- > Think bigger. Build smarter. Go beyond. asUgo Consulting is here to help—reach out and start your transformation today!" - Published: 2021-04-09 - Modified: 2025-03-18 - URL: https://asugoconsulting.com/contact-us/ Get in touch with us or ask for demoBELGIUM Gemeenschappenlaan 110 Avenue des Communautés 1200 Brussels PORTUGAL Av. da República 43 1050-240 Lisboa CANADA asUgo Canada Inc. 77 King Street West, 400 M5K 0A1 Toronto, Ontario Email: welcome@asugoconsulting. com function timestamp { var response = document. getElementById("g-recaptcha-response"); if (response == null || response. value. trim == "") {var elems = JSON. parse(document. getElementsByName("captcha_settings"). value);elems = JSON. stringify(new Date. getTime);document. getElementsByName("captcha_settings"). value = JSON. stringify(elems); } } setInterval(timestamp, 500); First Name * Last Name * Email * Phone Company Industry: * Please select an Industry Aerospace & Defense Agriculture Automotive Chemicals Construction Consulting & Professional Services Consumer Rights Education Energy Finance (Banking, Insurance, Real Estate, Other Finance) Food & Beverage Health Care Equipment & Services Hotels, Restaurants & Leisure IT & Electronics Machinery (Industrial, Construction, Agricultural) Media & Entertainment Mining & Heavy Industry Non Profit Other Pharmaceuticals, Biotechnology & Life Sciences Public administration Real Estate Retail Telecommunications Textile & Apparel Transportation Utilities Message: --- --- ## Posts > asUgo is now part of MOORE Belgium. Together, we think strategically, build boldly, and go beyond expectations - bringing end-to-end consulting across strategy, Salesforce, and technology. - Published: 2025-07-19 - Modified: 2025-07-19 - URL: https://asugoconsulting.com/we-think-we-build-we-go-beyond-now-with-moore/ - Categories: Business Development - Tags: asUgo, Company Updates, MOORE We’re proud to announce that asUgo has officially joined Moore Belgium, together with the other companies from the DNA33 ecosystem - ngage, darwind, Squareflow, Net Circular and Im-Fine. Together with Moore Belgium (supported by investment partner Waterland), we’re shaping a new consulting powerhouse, with a European ambition and a unique combination of expertise in business strategy, data, technology to help large and mid-market organizations go beyond. About Our Partner: Moore BelgiumMoore Belgium is the largest independent accounting and consulting firm in the country, supporting thousands of entrepreneurs and organizations across every stage of growth. With 1,850+ professionals in 60 locations, Moore combines strong local presence with a growing European footprint (BE, NL, UK, ES, DE) and a clear ambition to keep expanding. Their services span Accounting, Audit, Tax & Legal, Consulting, and Technology Advisory, all grounded in a culture of entrepreneurship, innovation and sharing. Moore Belgium also has a technological presence through element61, a key Belgian player in data science and business analytics, and a trusted partner of technologies like Databricks, Qlik, Microsoft, and SAP. This further strengthens their ability to turn data into strategic value for clients. What This Partnership MeansOur legal structure remains unchanged, and so does our DNA. The asUgo brand stays, and we continue to operate as the team you know and trust. But with this partnership, we now have greater reach, more capacity, and access to a powerful ecosystem of complementary skills. This move allows us to stay true to who we are – #curious,... --- > Explore key 2025 trends in the social-profit sector, from AI adoption to collaborative impact, with insights from asUgo’s Jürgen Janssens. - Published: 2025-07-10 - Modified: 2025-07-11 - URL: https://asugoconsulting.com/social-profit-in-full-evolutions/ - Categories: Nonprofit & Social Impact - Tags: Nonprofit IntroductionMid-year is a good moment to look back and forward to expectations and evolutions captured last year in the Trend Pulse of the Social-Profit sector. An exchange with Jürgen Janssens (Head of Non-Profit & Social Impact at asUgo) on some first learnings, and ideas for the months ahead. A discussion at the intersection of organisational creativity, technological potential and human determination. Early 2025, asUgo published its first Trend Pulse, as part of the 2024 Report. What was the goal? We looked indeed at evolutions in 2024 and expectations for 2025. Fundraising organisations were facing changing giving habits, NGOs were challenged in many regions, and foundations were in full transition, while data, technology and collaboration offered new possibilities. That’s why we looked at evolutions in some key areas, like funding instruments, data and non-financial enablers, supporting impact with AI, scaling impact across ecosystems, and skills development. The down-to-earth goal is to listen and feel what’s ahead, understand what is living, and think proactively ahead. As we are collaborating with a wide spectrum of organisations, it seemed logical to take that extra step. We wanted to stimulate reflections and find workable solutions, enabled by technology and/or guidance on organizational, process or human matters. Being now mid-year, what are the first observations? Be it on ecosystem scaling (funding and activity synergies), technology activation, collaborative dynamics or the support of volunteers, most of those evolutions and expectations still stand. Nascent evolutions take maybe a bit more time. But that gets compensated by the increasing... --- > Discover the top 10 risks of Salesforce data migration and how asUgo helps businesses avoid costly pitfalls. - Published: 2025-06-02 - Modified: 2025-06-03 - URL: https://asugoconsulting.com/salesforce-data-migration-10-risks-you-cant-afford-to-ignore/ - Categories: Data & AI - Tags: Data, Data Migration, Risks, Salesforce IntroductionAt asUgo, we see data migration not just as a technical milestone, but as a strategic enabler of transformation within Salesforce and beyond. When done right, it lays the foundation for scalable growth and confident decision-making. Yet, the risks are real — and often underestimated. We’ve partnered with clients across industries to navigate complex migrations with precision. And if there’s one thing we’ve learned: success comes from preparation, alignment, and trust in the process. Common Data Migration Risks Unclear Scope and Objectives Without a well-defined scope, data migrations can spiral out of control. Misunderstandings about which objects or fields should be migrated, which records should be archived instead, and what quality standards apply, often lead to delays and rework. Poor Data Quality Migrating data "as is" without assessing its quality often results in cluttered and unreliable information in the target system. Duplicates, inconsistencies, and obsolete records can damage trust and disrupt processes. Incomplete Data Mapping Missing or incorrect field mappings can break data relationships, confuse users, and trigger automation failures. This risk increases when multiple source systems are involved. Inadequate Testing Skipping or rushing through testing stages like dry runs, UAT, or integration checks can lead to critical errors being discovered too late. Active Automations During Data Migration Leaving automations such as Flows, Apex Triggers, and Process Builders active can lead to unintended consequences. These automations might execute actions like sending emails, updating related records, or initiating integrations, disrupting the process and introducing data inconsistencies. No Backup or Rollback Strategy... --- > Discover how composable architecture enhances business agility and reusability, enabling faster integration and scalable solutions - Published: 2025-04-28 - Modified: 2025-05-09 - URL: https://asugoconsulting.com/how-composable-architecture-enhances-business-agility-and-reusability/ - Categories: Integration Strategy - Tags: Integration Strategy IntroductionThe future of business technology is not built on rigid, one-size-fits-all systems but on flexible, adaptive solutions. Composable architecture is revolutionizing how companies approach digital transformation by providing a framework for rapid, scalable change. With reusable building blocks that integrate seamlessly, businesses can quickly implement new features, improve efficiency, and stay ahead in an increasingly competitive market. Composable Architecture: The Key to Scalable and Agile IntegrationComposable architecture isn’t a new concept, but its strategic importance has never been greater. Businesses need modular, API-driven components that can be quickly assembled, reconfigured, and scaled—without the constraints of traditional integration approaches. Research suggests that companies adopting composable strategies could achieve an 80% faster rate of new feature implementation compared to their competitors. This approach relies on: Packaged Business Capabilities (PBCs) – Self-contained business functions (e. g. , customer management, payments, order processing) exposed as APIs or microservices. Event-Driven & API-First Connectivity – Decoupling services using real-time messaging and API interactions to ensure seamless interoperability. Federated Governance & Observability – Empowering teams to build and manage integrations autonomously while maintaining enterprise-wide visibility and compliance. Reusable Building Blocks: Accelerating Digital TransformationAt the core of composable architecture is reusability. Rather than reinventing the wheel for every integration, organizations can leverage prebuilt components that accelerate digital transformation: Companies that have embraced a composable approach report 40% faster integration times, enabling them to implement new features without disrupting existing workflows. Composable Integration in ActionWe have helped businesses successfully implement composable integration strategies that: Accelerate Time-to-Market – New integrations... --- > Unlock the power of AI in marketing automation to enhance customer experience, drive hyper-personalization, and optimize campaigns - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://asugoconsulting.com/enhancing-customer-experience-with-ai-driven-marketing-automation/ - Categories: Data & AI, Marketing - Tags: Marketing IntroductionOver the last decade, customers have come to expect more than just generic marketing messages, they demand personalized, seamless, and efficient interactions with brands. This principle is not new, however with the emergence of artificial intelligence (AI), how can one take advantage of AI capabilities to transform Marketing Automation, enabling businesses to deliver hyper-personalized experiences at scale? What are the new challenges that must be addressed? In line with the mantra “Fall in love with the problem, not the solution”, the core questions remain the same, only the answers have changed. In this article, we explore how AI enhances Marketing Automation, improves customer experience, and what businesses need to consider when leveraging this powerful technology. The Evolution of Marketing AutomationPersonalized marketing and automation became crucial with the rise of digital marketing, social media, and big data. Companies started shifting from mass communication, a “one-size-fits-all” approach, to more customer-centric strategies driven by data. This evolution enabled deeper personalization through advanced segmentation, dynamic content based on demographics and behavioral data, and customer journeys. By leveraging journey mapping, businesses identified key strategic touchpoints and refined customer experience, ensuring interactions were more relevant and engaging. This marked a significant step forward in enhancing customer experience, making marketing not just more targeted but also more meaningful for each individual. In this customer-centric approach, managing large amounts of data became critical. However, companies often struggled with data silos, poor data quality, and duplicates, which prevented them from delivering personalized experiences. Moreover, many companies lacked the in-house... --- > Learn how asUgo uses the ADKAR model for human-centric AI adoption, overcoming resistance and empowering employees for Agentforce integration - Published: 2025-03-14 - Modified: 2025-03-31 - URL: https://asugoconsulting.com/ai-adoption-success-leveraging-adkar-for-human-centric-change/ - Categories: Change Management, Data & AI - Tags: ADKAR, Agentforce, AI, Change Management Human & Robot: A New Dynamics of workplace collaborationIn the reflection process on how to become a “data augmented” organization, special attention should be given to the human side of this change and how organizations can help individuals to adopt disruptive AI solutions and collaborate with robots. Artificial intelligence (AI) offers a tremendous opportunity to enhance efficiency, profitability, and innovation. However, AI adoption can be disruptive, especially when employees fear job displacement or lack the necessary skills to adapt to new roles and tasks. Addressing these concerns is essential for a smooth transition. Following the ADKAR framework, Agentforce implementation projects show new challenges in change management. These new challenges include additional difficulties in terms of profitability projections and setting goals for the sponsor, and the definition of the WIIFM (What’s In It For Me? ) principle (assist human capabilities or automate and optimize processes for team leaders), but also the management of resistances when change can present new opportunities for some, such as new roles, or threats to others, such as job displacement. When launching AI initiatives in line with the company mission and vision, organizations become responsible for creating a coalition around the initiative and its main strategic objectives, favour the culture of change, provide the right tools and related trainings, involve stakeholders and remove resistance. Nowadays, the understanding of AI challenges and impact is low, leading to disengagement and resistances. At asUgo, we practice the ADKAR model as part of our approach to managing organizational change. By focusing... --- > At asUgo we are exploring with many of our clients across industries, how AI can reshape customer experience and business operations - Published: 2025-03-03 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/how-ai-is-transforming-customer-experience-and-business-operations/ - Categories: Data & AI - Tags: Agentforce, AI, Customer Experience Tackling the Growing Skills Deficit What’s Changing in Customer Experience? Artificial Intelligence (AI) is no longer a futuristic concept; it has become an integral part of how businesses operate and engage with customers. According to recent studies, over 40% of companies globally plan to invest in AI for customer service by 2026. At asUgo we are exploring with many of our clients across industries how AI can reshape customer experience and business operations by driving efficiency, personalization, and innovation, and helping them remain competitive. Their struggles reveal common pain points that hinder growth and efficiency: Scaling Without Increasing Costs – Businesses face difficulties in expanding operations while maintaining cost-efficiency and workforce optimization. Studies show that 70% of companies struggle to scale without compromising on quality. Turning Data into Actionable Insights – Businesses generate vast amounts of data, with 94% of executives reporting difficulties in converting data into actionable strategies . Bridging Customer Engagement Gaps – Traditional customer service models often lead to slow response times, inconsistent experiences, decreased satisfaction and poor customer retention rate. 87% of consumers expect personalized interactions, yet 61% of businesses fail to meet these expectations . Eliminating Operational Bottlenecks – Repetitive manual processes reduce productivity and limit business agility. Research indicates that businesses that integrate AI into operations can see a 20% improvement in efficiency. Strengthening Security and Compliance – 60% of enterprises face challenges in keeping up with evolving cybersecurity threats, with AI solutions providing critical support in detecting vulnerabilities. Traditional methods no longer suffice. Businesses must reinvent customer interactions... --- > Explore how Data Bridge helps businesses navigate data complexities and optimize their Salesforce ecosystem. - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/mastering-data-challenges-with-data-bridge/ - Categories: Data & AI - Tags: Agentforce, AI, Data, Data Bridge Tackling the Growing Skills Deficit About Data BridgeIn the battle against fragmented data and siloed systems, our asUgo Data Bridge framework emerges as a powerful ally. Focused on CRM, Data, AI, and Trust, we recently employed this approach to address urgent client issues and drive substantial improvements. Addressing Client-Specific ChallengeRecently, we applied the Data Bridge framework to help our financial services client to overcome several pressing business challenges, including: Fragmented data, which led to disjointed customer interactions and no single source of truth. Data silos, limit the organization’s ability to perform cross-departmental analysis and collaboration. Limited data insights, prevented the business from fully utilizing the wealth of data it was collecting. Trust and compliance concerns, particularly around data privacy, security, and regulatory compliance. Data Bridge as a SolutionWe addressed the challenges by using Data Bridge’s structured approach, focusing on four critical areas: CRM, Data, AI, and Trust). Here's how the framework was applied: Enhancing CRM for Personalized Experiences. Data Bridge’s CRM dimension focuses on improving customer engagement across all touchpoints. For our client, scattered data resulted in inconsistent customer experiences. Through a unified CRM platform, we enabled the client to have a 360-degree view of their customers, leveraging tools like Salesforce. This enhanced their ability to deliver personalized experiences, improving customer satisfaction and operational efficiency. Centralizing Data for Better Insights. The data dimension of Data Bridge ensures that organizations can effectively utilize their data. In this case, data was siloed, making it difficult to perform comprehensive analysis. We centralized the client’s data into a unified... --- > Learn about asUgo's AI co-investment program and how it accelerates AI adoption in businesses. Discover a partnership model that shares risks - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/co-investment-program-with-ai-agents/ - Categories: Data & AI - Tags: Agentforce, AI, Co-Investment Tackling the Growing Skills Deficit From Strategy to Implementation: Your AI Transformation in 8 WeeksIn today’s hyper-competitive landscape, organizations that harness the power of AI are better equipped to innovate, scale, and deliver exceptional customer experiences. At asUgo, we understand the challenges businesses face when implementing cutting-edge technology, from resource constraints to technical complexities. That’s why we’ve created a unique co-investment program—a partnership model designed to accelerate your AI journey while sharing the risks and rewards. Key Highlights of Our Co-Investment Model: Shared Journey for Shared Success: Co-investing means we’re in this together. By pooling resources, expertise, and innovation, we help you achieve your goals faster and more effectively. Certified AI Experts: Our team of over 30 Salesforce-certified AI specialists represents one of the largest AI talent hubs in Belgium, consistently trained to stay ahead of trends and anticipate your needs. Tailored AI Solutions: Whether it's sales, marketing, service, or eCommerce, we customize pre-built AI agents that seamlessly integrate into your Salesforce ecosystem and broader application landscape. What Makes Us Different? We connect business strategy with data governance and robust technical architecture. Our AI solutions are practical, scalable, and easy to adopt. We help you see tangible results in as little as four to eight weeks, ensuring a rapid return on your investment. Your Next Steps: A complimentary first consultation to explore your AI potential. A pragmatic journey tailored to your goals, from proof of concept to solution design. Long-term partnership to ensure continuous growth and innovation. Let’s build the future of your business together.... --- > Discover how asUgo empowers cities to enhance citizen engagement and drive digital transformation with tailored Salesforce solution. - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/accelerating-digital-transformation-in-cities/ - Categories: Public Sector - Tags: CityZen by asUgo, Public Sector, Solutions Tackling the Growing Skills Deficit Strengthen citizen trust and engagementIn an era where technology drives progress, cities and municipalities stand at the forefront of transformation. Yet, the journey to digital excellence isn't without its hurdles—limited resources, resistance to change, and outdated processes often impede progress. CityZen by asUgo innovative Salesforce-powered solution designed to reimagine how cities operate. By automating workflows, unifying systems, and prioritizing citizen engagement, CityZen transforms challenges into opportunities. With tools like real-time monitoring, social assistance management, and financial analytics, CityZen equips municipalities to not only keep pace with change but lead it. Make your city a hub of innovation. CityZen is here to help you get there. Learn more and book a demo today. Author: Jennifer Melignon, Manager, asUgo --- > Read the 2024 annual report on asUgo non-profit and social impact trends. Learn how asUgo innovations drive positive change. - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/non-profit-social-impact-annual-report-2024/ - Categories: Nonprofit & Social Impact - Tags: AI, Nonprofit, Report, Trends Tackling the Growing Skills Deficit More than ever, it’s about collaborative actionsThis past year, trust and dialogue have become more important than ever. With polycrisis challenges becoming increasingly tangible, and 50 countries (covering half of the world’s population) heading to polls, a lot of attention has gone to (need for) democracy, human aid, climate efforts, health, education, information and more. This resulted (and still results) in heavy pressure on local efforts and international alliances. Our Annual Report provides a snapshot of this year’s collaborations (the DNA of the organisations, and a zoom on activity and impact). It also keeps the pulse on a series of evolutions and trends. Most importantly, the report leaves room for the Community. In the end, it is about people. People crafting ideas, taking actions and driving change – together. In 2024, organizations counted on asUgo for more than digital or, now also, AI. Experience exchange, ideation and human guidance were an important part of our collaborations, together with technology. It allows to go even further in growing impact. Author: Jürgen Janssens, Director asUgo, Head of Non-Profit & Social Impact --- > Explore effective strategies for managing change in public sector projects with asUgo. Gain insights on driving transformation. - Published: 2025-01-12 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/strategies-for-success-in-managing-change-in-public-sector-projects/ - Categories: Project Management, Public Sector - Tags: Change Management, Public Sector Effective Strategies for Digital Transformation in the Public Sector Change is inevitable, especially in the dynamic landscape of the public sector. With the aim to reposition citizens at the center of all interactions and make the actions of public administration more efficient, various levels of government have introduced ambitious digital transformation programs. When change management intersects with the ongoing digital transformation efforts, resistances to change may pose significant challenges... In asUgo experience working on projects within the public sector, we've observed consistent patterns in the challenges faced by public entities when it comes to change management. Effectively managing change and overcoming resistances is crucial for project success. By addressing these challenges strategically and leveraging key factors contributing to success, public sector organizations can navigate the complexities of digital transformation more effectively. Discover our 11 levers to maximize success in digital transformation projects for the public sector: Defining Project Success A clear definition of the project expected outcomes is key. This involves establishing clear project objectives, key success indicators, and quantifying these indicators to ensure alignment with organizational goals. With these explicit success indicators in place, we can align all stakeholders with the objectives, prioritize efforts, and assess success at various project milestones. Establishing a Coalition of Sponsors to Support the Initiative It's imperative for both the sponsor and the entire executive committee to be in alignment with the project's objectives and aspirations. This minimizes power struggles and helps gain support from key stakeholders, which is essential for driving the transformation forward effectively. Establishing Clear Governance and RACI Matrices This... --- > Understand the skills gap in the non-profit sector and how Salesforce solutions can bridge this divide to support social impact - Published: 2021-04-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/the-nonprofit-skills-gap-challenges-and-opportunities/ - Categories: Nonprofit & Social Impact, Thought Leadership - Tags: Nonprofit, Skills Tackling the Growing Skills Deficit Challenges in Non-profitThe non-profit sector is facing a growing challenge: a skills gap between the skills employees have and the skills they need to succeed in today's ever-evolving environment. This gap is due to several factors, including: Rapid technological advancements: Technology is transforming how non-profits operate. From fundraising and marketing to data analysis and impact measurement, new skills are needed to leverage these tools effectively. Shifting donor expectations: Donors are increasingly demanding transparency and accountability from the organizations they support. This requires nonprofits to have strong data analysis skills to measure their impact and communicate their results. Generational differences: Younger generations entering the workforce have different skills and expectations than previous generations. Non-profits need to adapt their work culture and training programs to attract and retain this talent pool. The Impact of the Skills GapThe skills gap can have a significant negative impact on non-profits. Here are some of the consequences: Reduced efficiency and effectiveness: Without the necessary skills, employees may struggle to complete tasks efficiently or achieve desired outcomes. This can lead to delays in project implementation and an inability to meet strategic goals. Limited innovation: Non-profits may be hesitant to adopt new technologies or strategies if they lack the skills to implement them effectively. This resistance to change can hinder organizational growth and adaptation in a fast-paced environment. Difficulty fundraising: With competition for donor money increasing, nonprofits need to be able to demonstrate their impact and effectiveness. A lack of data analysis skills can make this difficult, as... --- --- ## Portfolio > Explore how asUgo unified CRM systems to boost team collaboration, improving communication and operational performance across departments. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/team-collaboration/ - Portfolio Categories: Public Sector - Portfolio Skills: Experience Cloud, Marketing Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA public organization tasked with promoting foreign trade and attracting foreign investments. The agency supports global and local stakeholders through various programs and initiatives, fostering economic growth in the region. Customer ChallengeThe agency faced the challenge of onboarding 350 global users onto Salesforce within a year while simultaneously managing other digital transformation projects, such as implementing Microsoft 365 and developing new websites. With a commitment to continuous improvement, the organization focused on enhancing ownership in change management, building IT capacity for knowledge sharing, and advancing agile practices to ensure smoother workflows. Solution ProvidedWe implemented a new CRM system to centralize accounts, contacts, and files, breaking down departmental silos and enabling better collaboration. Clear governance and permissions allowed employees to efficiently request updates on records. Key features included a custom filtering module, a member portal for managing internships and client files, and robust preference and consent management. The portal enabled users to propose internships, access CVs, and communicate about grants, with integration to SharePoint, Ordiges, and Agence du Numérique. Historical data was successfully migrated to Salesforce, and EXPLORT workflows were automated. Marketing Cloud was leveraged for newsletters, profiles, email templates, and customer journeys. Our team managed requirements, design, scrum organization, change management, testing, documentation, and support. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudService CloudMarketing CloudExperience Cloud --- > Explore how asUgo implemented a complaint management system (CAAS) to streamline workflows, enhance customer satisfaction. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/complaint-management/ - Portfolio Categories: Nonprofit - Portfolio Skills: Service Cloud - Portfolio Tags: Service Accelerator About the ClientA coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer rights, promoting market fairness, and ensuring consumer safety. The organization provides a range of services to support consumers in navigating legal and market challenges. Customer ChallengeThe organization sought to better address consumers’ legal assistance needs and provide a seamless omnichannel experience. This required integrating their digital complaints handling platform with a new case management tool built on Salesforce. The project aimed to launch a comprehensive complaint resolution service to support consumers through legal disputes, while also enabling collaboration with external partners. This initiative needed to accommodate diverse country-specific requirements and strengthen the organization’s position amidst growing competition from legal technology start-ups, law firms, and insurance companies. Solution Provided We implemented Complaint as a Service (CaaS), a fully integrated complaint management system accessible to back-office teams, consumers, and internal lawyers. Customers could submit complaints through the organization’s website for streamlined resolutions. The solution was localized for each participating country, ensuring it met the unique legal and operational requirements of Belgium, Italy, Portugal, and Spain. The platform empowered the organization to provide end-to-end support, from legal advice to court interventions, setting them apart in the legal market. This digital transformation reinforced their market position, improved operational efficiency, and elevated the consumer experience. asUgo accelerators involved: Service Accelerator Products ImplementedService Cloud integrated with document management system and messaging platform --- > See how asUgo’s marketing automation solutions enhance customer experience, driving personalized engagement and boosting conversion rates. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/marketing-automation/ - Portfolio Categories: Nonprofit - Portfolio Skills: Marketing Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Service Accelerator About the ClientA coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer rights, promoting market fairness, and ensuring consumer safety. The organization provides a range of services to support consumers in navigating legal and market challenges. Customer ChallengeThe organization sought to shift from a product-centric to a customer-centric approach but faced several hurdles. These included the absence of a lead management system, limited integration between offline and online channels, and a lack of a 360° customer view, which impeded effective targeting. Additionally, a weak loyalty program and manual processes for customer journeys, segmentation, scoring models, and loyalty tracking hindered their ability to build strong customer relationships and improve engagement. Solution ProvidedWe transformed the organization’s customer management and marketing processes by implementing a centralized CRM using Salesforce Service Cloud to manage all leads and customer interactions. Marketing Cloud was integrated with the CRM for seamless automation of targeted campaigns and enhanced lead nurturing. A 360° customer view was established, centralizing customer data to provide comprehensive insights into preferences and behavior. We also launched a loyalty program to incentivize repeat business and foster long-term customer relationships. By optimizing the IT architecture, we simplified operations and laid the foundation for future growth. These improvements led to reduced churn rates, increased win-back success, enhanced customer satisfaction (CSAT/NPS), and more effective lead capture and nurturing. asUgo accelerators involved: Service Accelerator, Marketing Accelerator Products ImplementedService CloudMarketing Cloud --- > Learn how asUgo strengthened non-profit teams with Salesforce solutions, enhancing collaboration and improving operational workflows. - Published: 2024-12-12 - Modified: 2025-03-03 - URL: https://asugoconsulting.com/portfolio-items/team-foundation/ - Portfolio Categories: Healthcare, Nonprofit - Portfolio Skills: Conga, Findock, Marketing Cloud, Nonprofit, Sales Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Solutions for Nonprofit About the ClientA Belgian non-profit organization dedicated to the fight against cancer. The organization supports groundbreaking research, provides vital information and assistance to patients, and promotes cancer prevention through targeted campaigns and initiatives. Customer ChallengeThe organization faced difficulties in maximizing the impact of its employees and volunteers. Key challenges included a lack of a unified data structure for stakeholder engagement, the need for targeted communication strategies, and the necessity to adapt project dynamics during the pandemic. Additionally, they struggled with managing donations, event coordination, and campaign execution efficiently. Solution ProvidedWe implemented a unified 360° view of stakeholders using Salesforce, centralizing data to improve engagement strategies and foster a deeper understanding of interactions. A robust donation management system was deployed to handle corporate contributions and optimize fundraising efforts. Teams were empowered through Agile methodology training and Salesforce platform knowledge, enabling them to manage projects effectively and utilize data to its full potential. Legacy data integration ensured seamless access to historical information, enriching decision-making processes. Dedicated modules for event management, campaign management, and digital marketing automation streamlined operations and boosted outreach. Integration with financial systems provided a consolidated view of financial data, supporting better resource allocation and strategic planning. These initiatives significantly enhanced operational efficiency and impact. asUgo accelerators involved: Sales Accelerator, Marketing Accelerator, Solutions for Nonporfit Products ImplementedSales CloudMarketing Cloud Account Engagement (Pardot)Nonprofit Success PackCongaFindock --- > Explore how asUgo optimized customer experience for the medical technology industry with advanced Salesforce solution. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-experience/ - Portfolio Categories: Healthcare - Portfolio Skills: Experience Cloud, Marketing Cloud, Sales Cloud, Service Cloud, Service Max - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA global leader in particle accelerator technology, specializing in solutions for diagnosing and treating cancer and other serious illnesses, as well as industrial applications. The company operates across multiple business units, offering innovative products and services worldwide. Customer ChallengeThe company faced challenges in providing a unified and seamless customer experience due to its decentralized operations. Each business unit employed distinct commercial strategies and IT tools, leading to a fragmented customer journey. This created an inconsistent online presence, disjointed communication channels, and limited customer empowerment. Customers struggled to find and purchase products, report issues, and track resolutions efficiently due to the lack of a centralized platform. Solution ProvidedWe implemented an integrated e-commerce platform that streamlined online purchases and centralized product information. A user-friendly customer community was developed, enabling easy browsing of product catalogs and access to installed equipment details. Customers were empowered with turnkey administration, allowing them to manage secure platform access as administrators. Seamless communication channels were integrated, ensuring alignment with the company's existing strategies. The platform prioritized security and adhered to GDPR compliance, creating a consistent and positive customer experience while simplifying administration and empowering users. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudMarketing Cloud Account Engagement Experience CloudService Max --- > Read how asUgo facilitated a digital transformation journey for a 3D printing company, unifying fragmented systems. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/fragmented-transformation/ - Portfolio Categories: Manufacturing - Portfolio Skills: Commerce Cloud B2B, CPQ, Revenue Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Billing, eCommerce Accelerator, Sales Accelerator, Service Accelerator About the ClientA leading Belgian company with over 30 years of experience in 3D printing, specializing in sustainable manufacturing and healthcare personalization. The company offers software and services to empower clients across various industries, aiming for a positive impact. Customer ChallengeThe company's growth was hampered by outdated IT systems. Separate systems for sales, finance, and operations created data silos, making it difficult to gain a complete view of customers and collaborate effectively across departments. The slow and inflexible project management approach also delayed product development. Solution ProvidedasUgo helped transform the company's IT infrastructure by replacing fragmented systems with a unified Salesforce platform. This overhaul resulted in: Enhanced User Experience: A single platform streamlined workflows and eliminated data silos, providing a comprehensive view of customer and product information across departments. Streamlined E-commerce: Two e-commerce sites were consolidated into one, simplifying online sales and ensuring seamless integration with back-end processes such as order fulfillment and finance. Agile Product Management: The flexible product catalog accommodated the complexity of various product variations and custom 3D-printed designs. Standardized Processes: Conflicting workflows were harmonized, enhancing collaboration and ensuring consistent order processing. Data-Driven Sales: Real-time insights and improved data accuracy empowered the sales team to make data-driven decisions, boosting efficiency and performance. asUgo accelerators involved: Sales Accelerator, Service Accelerator, eCommerce Accelerator Products ImplementedSales CloudService CloudCommerce Cloud B2BRevenue Cloud (CPQ/Billing)Experience Cloud --- > Learn how asUgo helped non-profits optimize Salesforce to maximize their impact. Drive mission success with streamlined processes. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/salesforce-optimization/ - Portfolio Categories: Education, Nonprofit - Portfolio Skills: Nonprofit, Sales Cloud - Portfolio Tags: Sales Cloud, Solutions for Nonprofit About the ClientA purpose-driven learning and talent development agency focused on helping organizations cultivate the skills, mindset, and culture needed for sustainable growth. The client aims to foster purpose-driven leadership to drive employee and organizational development. Customer ChallengeThe client faced multiple challenges, including delivering maximum societal impact within a minimal budget, limited internal Salesforce expertise, and the need to independently manage two Salesforce platforms with different scopes. Additionally, the preparation phase required a thorough analysis of business drivers and product strategy optimization, all while working under tight financial constraints. Solution ProvidedA partner company of asUgo conducted the preparation phase pro-bono, analyzing business drivers and optimizing the product strategy, ensuring alignment with the client’s goals and resource constraints. asUgo led the implementation, with additional investment from our consultants through the Pledge 1% commitment, providing extra resources and expertise to ensure a high-quality delivery despite the budget limitations. The project was managed using agile methodologies, involving key client resources in short implementation phases. This approach enabled efficient project execution while preparing the client team for greater autonomy in maintaining and operating their Salesforce tools, ultimately reducing the need for external support. asUgo accelerators involved: Solutions for Nonprofit, Sales Accelerator Products ImplementedSales CloudNonprofit Success Pack --- > Discover how asUgo’s integrations improve monitoring capabilities, boost efficiency and streamline administrative tasks. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/process-optimization/ - Portfolio Categories: Construction, Nonprofit - Portfolio Skills: Nonprofit, Service Cloud - Portfolio Tags: Service Accelerator, Solutions for Nonprofit About the ClientA nonprofit organization dedicated to developing permanently affordable housing projects in a major European city, focused on providing housing solutions for individuals with limited means on collectively-owned land. Customer ChallengeThe client sought to improve their Salesforce instance by reducing administrative work, better monitoring the lifecycle of their candidates and properties, and integrating their forms. They also aimed to enhance the capabilities of their managed packages. Solution Provided asUgo optimized the Salesforce instance to streamline administrative processes, allowing for improved tracking of candidates and properties. Integration of forms and enhanced managed-package capabilities resulted in significant productivity gains. The solution also improved monitoring capabilities, reducing the administrative workload and boosting overall efficiency. asUgo accelerators involved: Solutions for Nonprofit, Service Accelerator Products Implemented Nonprofit Success PackExperience Cloud --- > Discover how asUgo optimized lead nurturing strategies to enhance marketing impact, driving higher engagement and conversion rates. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/lead-nurturing/ - Portfolio Categories: Manufacturing - Portfolio Skills: Marketing Cloud - Portfolio Tags: Marketing Accelerator About the ClientA long-established family-owned company operating in Belgium and Luxembourg, specializing in providing tailor-made furniture to meet the unique needs of their clients. Customer ChallengeThe client aimed to enhance their lead nurturing and marketing strategies to attract, engage, and convert high-quality leads, with the ultimate goal of driving growth and building long-term customer loyalty. Solution ProvidedasUgo implemented a solution that streamlined the lead nurturing process and optimized marketing strategies. This approach improved sales productivity by enabling better targeting and engagement with potential customers. The solution also enhanced the overall customer experience and significantly increased the impact of the company’s marketing efforts, driving higher conversion rates and customer retention. asUgo accelerators involved: Marketing Accelerator Products ImplementedMarketing Cloud Account Engagement --- > Learn how asUgo integrated processes into a single system, optimizing quoting, partner collaboration, and customer experience. - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/master-data/ - Portfolio Categories: Manufacturing - Portfolio Skills: CPQ, Sales Cloud, Service Cloud - Portfolio Tags: Sales Accelerator, Service Accelerator About the ClientA long-established Belgian company specializing in flat glass, with a history spanning over 130 years. Known for its commitment to quality service, the company earned the title of 'Best Managed Company' in 2022 and 2023. It focuses on providing top-tier service in the B2B context while pushing the limits of innovation and service excellence. Customer ChallengeThe client sought to integrate various data sources to streamline the quoting process, enhance support for B2B clients, and improve collaboration with partner vendors. They needed to replace their existing ERP system and align KPIs and data models to become a fully data-driven company. Solution ProvidedasUgo helped integrate multiple data sources into a unified system, optimizing the quoting process and improving support for B2B clients. The new system facilitated better collaboration with partners and vendors, replaced the outdated ERP, and aligned data models and KPIs. This transformation enhanced service quality, improved both user and customer experience, and strengthened stakeholder engagement, positioning the company for future growth. asUgo accelerators involved: Sales Accelerator, Service Accelerator Products ImplementedSales CloudService CloudCPQMulesoft --- > See how asUgo helped a leading mobility operator centralize operations and integrate communications into a seamless omnichannel experience. - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-engagement/ - Portfolio Categories: Mobility - Portfolio Skills: Amazon Connect, Einstein, Service Cloud, Service Cloud Voice - Portfolio Tags: Data & AI Accelerator, Service Accelerator About the ClientA leading European parking operator with over 1,000 car parks across multiple countries, including Belgium, France, Italy, and Spain. The organization provides convenient parking solutions at city centers, airports, and train stations, catering to millions of customers annually. Customer ChallengeThe client’s reliance on local partners created a fragmented system landscape, hindering their digital transformation efforts and preventing the establishment of a unified platform. The project involved building a centralized system amidst ongoing migrations, ensuring consistent performance metrics across international markets, and complying with complex legal and data privacy regulations. Achieving these goals required close collaboration with internal legal and data protection teams to navigate regional requirements. Solution ProvidedWe unified the client’s fragmented systems into a central platform to standardize operations across regions and streamline future deployments. Scattered customer data was consolidated to create a 360° view, enabling personalized customer experiences. Disconnected communication channels, such as email, landlines, and websites, were integrated into a seamless omnichannel experience, offering customers effortless interaction through preferred channels like mobile apps and web portals. By integrating CRM, SAP, and back-office systems, we automated manual tasks, boosting efficiency and freeing up resources for growth. Additionally, we deployed an AI-powered solution to automate request categorization and assignment, enhancing response times and accuracy, further elevating customer service and operational efficiency. asUgo accelerators involved: Service Accelerator, Data & AI Accelerator Products ImplementedService CloudService Cloud VoiceAmazon ConnectEinstein --- > Learn how asUgo optimized grants management for a global grant-making organization, improving efficiency and compliance. - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/grants-management/ - Portfolio Categories: Nonprofit - Portfolio Skills: Nonprofit, Service Cloud - Portfolio Tags: Service Accelerator, Solutions for Nonprofit About the ClientA global grant-making organization dedicated to fostering a safer, fairer, and more sustainable world. The organization focuses on critical issues such as climate change, social justice, and education, awarding grants to initiatives driving meaningful change worldwide. Managing its complex and diverse grant portfolio requires an efficient and scalable system. Customer ChallengeTo modernize operations, the organization implemented a highly customized grants management application using Salesforce Non-Profit Success Pack, replacing a 20-year-old legacy system. However, the project faced significant challenges, including an unstable solution plagued with critical bugs, data migration issues, and severe time and budget overruns. These problems put the project at risk, requiring external expertise to stabilize the system and ensure a successful go-live. Solution ProvidedWe adopted a comprehensive approach to tackle these issues. Through in-depth analysis, we identified the root causes of system instability and data migration challenges. Our team designed and implemented the required functionalities, conducted rigorous testing to ensure stability, and deployed fixes while providing thorough documentation for future reference. Additionally, we streamlined the organization’s complex grants management processes by fully leveraging Salesforce Non-Profit Success Pack and Service Cloud. These efforts stabilized the solution, improved operational efficiency, and positioned the organization for long-term success in driving global impact. asUgo accelerators involved: Service Accelerator, Solutions for Nonporfit Products ImplementedService CloudNon-Profit Success Pack --- > Discover how asUgo established a customer-centric CRM for an urban mobility operator, enhancing engagement. - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-centric-mobility/ - Portfolio Categories: Mobility - Portfolio Skills: Marketing Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA leading transport operator in a major European city, committed to enhancing the mobility experience for its customers and passengers through efficient and accessible urban transport services. Customer ChallengeThe client aimed to transition towards a more customer-centric approach, focusing on improving customer relations, communication efficiency, and the adaptability of their product offerings, such as flexible subscriptions. They needed to implement a modern CRM tool to support these goals. Solution ProvidedasUgo implemented a customer-centric CRM solution that streamlined communication processes, enabling more efficient customer interactions. This solution enhanced the adaptability of services, allowing for flexible product offerings like customizable subscriptions. The result was a significant improvement in customer relations, communication efficiency, and service flexibility, better meeting passenger needs. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudService CloudMarketing Cloud Engagement --- > Explore how asUgo helped to create a unified view of activities, consolidate data, enable data exchanges with Mulesoft. - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/payment-platform/ - Portfolio Categories: Financial - Portfolio Skills: Analytics, Experience Cloud, Field Service, Mulesoft, Revenue Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Data & AI Accelerator, Integrations Accelerator, Sales Accelerator, Service Accelerator About the ClientA rapidly growing payment services provider in the Benelux region, specializing in merchant acquiring and payment solutions, operating under the framework of stringent regulatory compliance and technological innovation. Customer ChallengeThe client sought to establish itself as a leading payment acquirer while addressing key challenges, including adhering to complex regulatory requirements, managing rapid growth, and integrating cloud-based solutions. They needed to deliver tailored user experiences, a seamless merchant portal, and consolidate fragmented customer data into a unified 360° view. Solution ProvidedWe implemented Salesforce Customer 360 to create a unified view of merchant activities and streamline client onboarding. MuleSoft integration enabled efficient data exchanges and scalability, while Salesforce Service Cloud and Genesys CTI enhanced customer support. Salesforce CRM Analytics consolidated data for better decision-making, and a scalable architecture, including a self-service portal and low-paper solutions, optimized operations. These solutions improved efficiency, strengthened client relationships, and positioned the client for future growth. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Data & AI Accelerator, Integrations Accelerator Products ImplementedSales CloudService CloudRevenue CloudExperience CloudAnalyticsField ServiceMulesoft --- > Read how asUgo improved operational efficiency for a large multi-energy company, leveraging Salesforce to streamline workflows. - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/operational-efficiency/ - Portfolio Categories: Energy & Utilities - Portfolio Skills: Field Service, Sales Cloud, Service Cloud - Portfolio Tags: Sales Accelerator, Service Accelerator About the ClientA multinational energy provider operating across multiple regions and energy sectors, serving a diverse customer base and employing over 600 Salesforce users. Customer ChallengeDespite utilizing Salesforce Service Cloud, Sales Cloud, and other modules, the client faced significant challenges with customer centricity, operational efficiency, and performance. Key issues included fragmented systems, inefficient omnichannel case management, and limited process automation, which impeded their ability to deliver seamless customer experiences and optimize operations. Solution ProvidedOur team implemented a comprehensive Salesforce solution tailored to address these challenges. We developed a unified customer view to enhance personalization, improve service delivery, and boost customer satisfaction and loyalty. Operational efficiency was achieved through system integration, real-time performance dashboards, and standardized processes across regions. Additionally, the lead-to-contract process was streamlined, enabling the organization to reduce churn, increase market share, and achieve their strategic goals. asUgo accelerators involved: Sales Accelerator, Service Accelerator Products ImplementedSales CloudService CloudField Service --- > Learn how asUgo enhanced customer engagement and operational excellence for an energy company and driving efficiency. - Published: 2021-04-11 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/operational-excellence/ - Portfolio Categories: Energy & Utilities - Portfolio Skills: Field Service, Service Cloud - Portfolio Tags: Service Accelerator Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. About the ClientA key operator in the energy distribution sector for a major metropolitan region, responsible for managing electricity and natural gas networks across multiple municipalities. The client is focused on advancing the region's energy transition goals. Customer ChallengeThe client faced difficulties in extending their existing Field Service (FS) implementation to support energy transition objectives. The project required integrating new functionalities within a complex landscape of existing applications while coordinating concurrent projects with multiple Salesforce partners and different timelines. Solution ProvidedasUgo automated the creation of Work Orders (WOs) based on gas leakage detections from integrated applications. Each WO was prefilled with the necessary tasks and information, and assigned to the relevant technician teams. Technicians executed WOs via a mobile application, documenting work progress. Timesheet Management: Automated creation of timesheets based on work performed, allowing technicians to review, adjust, and submit them for approval. The automatic approval process streamlined labor and resource management. Integration and Coordination: asUgo facilitated seamless integration between multiple applications, including mobile apps and SAP, ensuring efficient management of gas leak interventions and repairs, thus supporting the client's mission to improve energy infrastructure and service quality. asUgo accelerators involved: Service Accelerator Products ImplementedService CloudField Service --- --- > At asUgo, we believe that successful digital transformation starts with people. Our core values - **Curious, Nimble, Committed** - shape how we work, think, and deliver impact. We co-create solutions with our clients to ensure technology serves business goals and enhances human experiences. Our 80+ cross-functional consultants bring together strategy, design thinking, business process optimization, and deep Salesforce & AI expertise. We deliver tailored transformation journeys — from ideation to implementation — with agility, precision, and measurable value. What sets us apart: - **End-to-end accelerators** that fast-track results across CRM, AI, data, and service platforms - **Proprietary tools** like CityZen, asUgo Cockpit, and DocuSynch that address real-world organizational challenges - **Industry specialization** in public services, nonprofit, energy, financial services, and international organizations - A culture of **learning, innovation, and entrepreneurship** rooted in user-centric design Our motto is simple yet bold: **Think and Build Beyond.** We challenge assumptions, rethink processes, and help our clients scale sustainably through pragmatic, iterative solutions. We’re proud to be part of **Moore Belgium**, a move that empowers us to scale with strength while remaining true to the culture and expertise that define asUgo. Through this partnership, we gain additional reach, multidisciplinary capabilities, and the ability to support transformation initiatives at a European scale - without losing what makes us unique. We remain asUgo. Still curious, still nimble, still committed - now with even greater impact. → Learn more: https://asugoconsulting.com → Join us: https://asugoconsulting.com/career → Contact: welcome@asugoconsulting.com → Parent company: https://moore.be ---