# asUgo > asUgo is a Salesforce Crest Partner and Salesforce.org Impact Partner helping organizations Think & Build Beyond through digital innovation. We specialize in customer-centric process design, AI-driven solutions, and enterprise-scale Salesforce implementations across sectors like public services, NGOs, finance, energy, and more. We are proud to be part of [Moore Belgium](https://moore.be/), the largest independent accounting and consulting firm in Belgium with fellow DNA33 companies (ngage, darwind, Squareflow, Net Circular, and Im-Fine), we are co-creating a new European consulting powerhouse blending business strategy, data, and technology. > Our flagship **Accelerators** ensure fast, scalable impact: **Sales Accelerator** – Align KPIs, simplify product/pricing structuring, and enable Lead‑to‑Cash workflows on Salesforce Sales Cloud and Revenue Cloud :contentReference[oaicite:3]{index=3} **Service Accelerator** – Design omnichannel support, implement Service and Experience Cloud, enhance knowledge and agent productivity with Agentforce and AI :contentReference[oaicite:4]{index=4} **Marketing Accelerator** – Automate campaigns across digital channels with Marketing Cloud, personalize journeys, track leads, and drive ROI through AI‑driven nurture flows :contentReference[oaicite:5]{index=5} **eCommerce Accelerator** – Launch scalable Commerce Cloud platforms, integrate with ERP/CRM, enable AI personalization and seamless buying experiences :contentReference[oaicite:6]{index=6} **Integrations Accelerator** – Design modular integration frameworks using MuleSoft, Salesforce Data Cloud, Jitterbit, and governance via C4E for composable enterprise architecture :contentReference[oaicite:7]{index=7} **Data & AI Accelerator** – Assess AI maturity, craft strategic use cases, build Agentforce AI agents, integrate Data Cloud, and deploy dashboards/governance for scalable insight :contentReference[oaicite:8]{index=8} Signature Solutions: - **CityZen by asUgo** – Citizen‑centric engagement platform for municipalities, offering unified 360° citizen insights and streamlined digital interactions :contentReference[oaicite:9]{index=9} - **asUgo Cockpit** – Salesforce performance monitoring dashboard to detect inefficiencies, monitor KPIs, and safeguard long‑term platform value :contentReference[oaicite:10]{index=10} - **DocuSynch by asUgo** – Seamless integration between Salesforce and SharePoint for unified document management within Salesforce :contentReference[oaicite:11]{index=11} We also serve the **nonprofit and social impact community** through a dedicated practice and tailored Salesforce solutions via 🌍 **[nonprofit.asugoconsulting.com](https://nonprofit.asugoconsulting.com/)** This includes fundraising optimization, impact reporting, constituent engagement, program management, and mission-aligned CRM ecosystems. ## Pages - [Contact us ( Cloned )](https://asugoconsulting.com/contact-us-cloned/): Get in touch with us or ask for demo asUgo Consulting BE0649. 794. 882 Belgium Gemeenschappenlaan 110 Avenue des Communautés... - [Cyber Security Services](https://asugoconsulting.com/cybersecurity-services/): Cybersecurity Services Cybersecurity Services We protect digital ecosystems, challenge security assumptions, and help organisations build resilient IT and OT environments... - [Social Responsibility](https://asugoconsulting.com/social-responsibility/): Social Responsibility Social Responsibility At asUgo, we believe that technology and people together can drive real change - being socially... - [Our Events](https://asugoconsulting.com/our-events/): Our Events Our Events asUgo Events bring leaders and experts together to share insights, explore Salesforce innovations, and spark practical... - [Resources](https://asugoconsulting.com/resources/): Resources Resources Download our whitepapers to explore expert insights, practical tools, and innovative strategies across Salesforce, AI, and digital transformation... - [Home](https://asugoconsulting.com/): Unlock CRM potential with Agentic AILearn More Our Credentials 350+ certifications Completed Successfully 300+ projects Growing Team 80+ professionals We... - [Privacy Policy](https://asugoconsulting.com/privacy-policy/): Privacy Policy Privacy Policy We protect your data and comply with privacy laws. Last updated: 09. 09. 2024 Introduction Welcome... - [Career](https://asugoconsulting.com/career/): #curious #nimble #commited Be a part of something great! Join our amazing team! Open positionshttps://asugoconsulting. com/wp-content/uploads/2025/08/Salesforce-Dreamforce-asUgo. webphttps://asugoconsulting. com/wp-content/uploads/2025/08/asUgoer. webp Unique... - [About Us](https://asugoconsulting.com/about-us/): About Us About Us At asUgo, we unite people, purpose and technology to shape intelligent solutions that drive meaningful change... - [DocuSynch by asUgo​](https://asugoconsulting.com/docusynch-by-asugo/): Productivity Solution DocuSynch by asUgo DocuSynch by asUgo DocuSynch by asUgo is a solution that bridges Salesforce and SharePoint. It... - [eCommerce Accelerator](https://asugoconsulting.com/ecommerce-accelerator/): eCommerce Accelerator eCommerce Accelerator We enhance eCommerce strategies, streamline operations, and drive customer engagement to deliver exceptional results THINK Creating... - [Integrations Accelerator](https://asugoconsulting.com/integrations-accelerator/): Integrations Accelerator Integrations Accelerator We streamline integrations, ensuring efficient and seamless connections for our clients THINK Integration Strategy Design We... - [Data & AI Accelerator](https://asugoconsulting.com/data-ai-accelerator/): Data & AI Accelerator Data & AI Accelerator We drive innovation with our Data and AI expertise, creating insights, efficiency,... - [Service Accelerator](https://asugoconsulting.com/service-accelerator/): Service Accelerator Service Accelerator Set outstanding customer support with must-haves as well as cutting edge technology THINK Service Optimization Strategy... - [Sales Accelerator](https://asugoconsulting.com/sales-accelerator/): Sales Accelerator Sales Accelerator We optimize sales processes, product offerings and client KPIs to achieve maximum results THINK Sales Optimization... - [Marketing Accelerator](https://asugoconsulting.com/marketing-accelerator/): Marketing Accelerator Marketing Accelerator We enhance customer experiences with journey mapping, digital strategies, and cross-channel campaigns THINK Digital Marketing Strategy... - [Blog](https://asugoconsulting.com/blog/): Blog Blog Explore expert insights, success stories and cutting-edge solutions to drive your digital transformation journey - [asUgo Cockpit](https://asugoconsulting.com/asugo-cockpit/): Performance Solution asUgo Cockpit asUgo Cockpit The tool for companies using Salesforce, enabling them to identify system inefficiencies, enhance performance... - [CityZen by asUgo](https://asugoconsulting.com/cityzen-by-asugo/): Solution for Cities and Municipalities CityZen by asUgo CityZen by asUgo Our solution for cities and municipalities redefines the way... - [Our Team](https://asugoconsulting.com/our-team/): Our Team Our Team At asUgo, we follow a flat structure to foster agility, collaboration and fast decision-making https://asugoconsulting. com/wp-content/uploads/2025/01/Julien-Blaise.... - [Success Stories](https://asugoconsulting.com/success-stories/): #CustomerSuccess Our Recent Projects Our Recent Projects We at asUgo provide a personalized project experience. We blend expertise, agility and... - [Contact us](https://asugoconsulting.com/contact-us/): Get in touch with us or ask for demo asUgo Consulting BE0649. 794. 882 Belgium Gemeenschappenlaan 110 Avenue des Communautés... ## Posts - [The Right Tableau Product for You: One Size Does Not Fit All](https://asugoconsulting.com/the-right-tableau-product-for-you-one-size-does-not-fit-all/): Introduction There is a question that tends to come up early in analytics conversations: "Which Tableau product should we be... - [Building the Foundation for Agentic AI with MuleSoft](https://asugoconsulting.com/building-the-foundation-for-agentic-ai-with-mulesoft/): Introduction AI agents are rapidly becoming part of everyday business operations. But as organizations deploy more agents, they face a... - [The People Behind asUgo Portugal](https://asugoconsulting.com/the-people-behind-asugo-portugal/): Introduction At asUgo, technology is only part of the story. Behind every successful project, every innovation, and every milestone stands... - [Salesforce MFA Enforcement 2026: What Every Organisation Needs to Know](https://asugoconsulting.com/salesforce-mfa-enforcement-2026-what-every-organisation-needs-to-know/): Introduction Starting in June 2026, Salesforce will begin enforcing stricter authentication requirements across all organisations, including both sandbox and production... - [AI Recruits with Us. Not Instead of Us.](https://asugoconsulting.com/ai-recruits-with-us-not-instead-of-us/): At asUgo, we use AI in our recruitment process. Genuinely. And we believe in it for certain things. But we... - [What is your ROI on Ransomware?](https://asugoconsulting.com/what-is-your-roi-on-ransomware/): Introduction The title of this article is deliberately uncomfortable. Ransomware is not an investment. It is a cost, one that... - [Designing Dynamic Customer Experiences with AI](https://asugoconsulting.com/designing-dynamic-customer-experiences-with-ai/): Introduction Artificial Intelligence is transforming customer journey mapping from a static representation of the past into a dynamic system that... - [Upgrading Your Organization for Customer Success: Bringing Nuance in Eating the Pudding](https://asugoconsulting.com/upgrading-your-organization-for-customer-success-bringing-nuance-in-eating-the-pudding/): Introduction Does anyone really know what our customers experience and think? Customers don’t care how you are organized internally... but... - [Let Customer Experience Shape Your CRM Strategy](https://asugoconsulting.com/let-customer-experience-shape-your-crm-strategy/): Introduction When people talk about a CRM implementation, it’s easy to fall into the trap of thinking it’s just about... - [Improving Salesforce Security Without Breaking UX](https://asugoconsulting.com/improving-salesforce-security-without-breaking-ux/): How Salesforce Built-In Authenticators Reduce Account Risk Ever feel like your phone has become a permanent part of your hand... - [asUgo in 2025: A Year of Bold Growth, Real Impact and Measurable Change](https://asugoconsulting.com/asugo-in-2025-a-year-of-bold-growth-real-impact-and-measurable-change/): The start of 2025 was less about moving fast and more about staying steady. The end of the year was... - [Salesforce Marketing Cloud in 2025: What You Need to Know](https://asugoconsulting.com/salesforce-marketing-cloud-in-2025-what-you-need-to-know/): Introduction Salesforce is evolving its marketing ecosystem at a rapid pace. New capabilities powered by AI, shifts in product naming,... - [Dreamforce 2025: When the Agentic Enterprise Became Real](https://asugoconsulting.com/dreamforce-2025-when-the-agentic-enterprise-became-real/): Introduction Over the past year, the enterprise AI landscape has transformed from experimentation to execution. 2024 was a year of... - [Autonomous AI Agents Are Here](https://asugoconsulting.com/autonomous-ai-agents-are-here/): Introduction Over the past few years, AI has evolved from a “nice-to-have” experiment into the beating heart of digital transformation.... - [The Marketing Revolution is Here and it’s Not What You Expected](https://asugoconsulting.com/the-marketing-revolution-is-here-and-its-not-what-you-expected/): Introduction Imagine a world where your marketing campaigns don't just send messages, but actually engage in conversation with your customers.... - [asUgo is Going Beyond…with Moore!](https://asugoconsulting.com/we-think-we-build-we-go-beyond-now-with-moore/): We’re proud to announce that asUgo has officially joined Moore Belgium, together with the other companies from the DNA33 ecosystem... - [Social-Profit in Full Evolution(s)](https://asugoconsulting.com/social-profit-in-full-evolutions/): Introduction Mid-year is a good moment to look back and forward to expectations and evolutions captured last year in the... - [Salesforce Data Migration: 10 Risks You Can't Afford to Ignore](https://asugoconsulting.com/salesforce-data-migration-10-risks-you-cant-afford-to-ignore/): Introduction At asUgo, we see data migration not just as a technical milestone, but as a strategic enabler of transformation... - [How Composable Architecture Enhances Business Agility and Reusability](https://asugoconsulting.com/how-composable-architecture-enhances-business-agility-and-reusability/): Introduction The future of business technology is not built on rigid, one-size-fits-all systems but on flexible, adaptive solutions. Composable architecture... - [Enhancing Customer Experience with AI-Driven Marketing Automation](https://asugoconsulting.com/enhancing-customer-experience-with-ai-driven-marketing-automation/): Introduction Over the last decade, customers have come to expect more than just generic marketing messages, they demand personalized, seamless,... - [AI Adoption Success: Leveraging ADKAR for Human-Centric Change](https://asugoconsulting.com/ai-adoption-success-leveraging-adkar-for-human-centric-change/): Human & Robot: A New Dynamics of workplace collaboration In the reflection process on how to become a “data augmented”... - [How AI is Transforming Customer Experience and Business Operations](https://asugoconsulting.com/how-ai-is-transforming-customer-experience-and-business-operations/): Tackling the Growing Skills Deficit - [Non-Profit & Social Impact Annual Report 2024](https://asugoconsulting.com/non-profit-social-impact-annual-report-2024/): Tackling the Growing Skills Deficit - [Accelerating Digital Transformation in Cities](https://asugoconsulting.com/accelerating-digital-transformation-in-cities/): Tackling the Growing Skills Deficit - [About Co-investment Program with AI Agents](https://asugoconsulting.com/co-investment-program-with-ai-agents/): Tackling the Growing Skills Deficit - [Mastering Data Challenges with Data Bridge](https://asugoconsulting.com/mastering-data-challenges-with-data-bridge/): Tackling the Growing Skills Deficit - [Strategies for Success in Managing Change in Public Sector Projects](https://asugoconsulting.com/strategies-for-success-in-managing-change-in-public-sector-projects/): Effective Strategies for Digital Transformation in the Public Sector - [The Nonprofit Skills Gap: Challenges and Opportunities](https://asugoconsulting.com/the-nonprofit-skills-gap-challenges-and-opportunities/): Tackling the Growing Skills Deficit ## Portfolio - [Integration of Multiple Processes Into a Single System to Become Master Data](https://asugoconsulting.com/portfolio-items/master-data/): About the Client A long-established Belgian company specializing in flat glass, with a history spanning over 130 years. Known for... - [Improvement of Lead Nurturing and Enhancement of Marketing Impact](https://asugoconsulting.com/portfolio-items/lead-nurturing/): About the Client A long-established family-owned company operating in Belgium and Luxembourg, specializing in providing tailor-made furniture to meet the... - [Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations](https://asugoconsulting.com/portfolio-items/process-optimization/): About the Client A nonprofit organization dedicated to developing permanently affordable housing projects in a major European city, focused on... - [Optimizing Salesforce for Nonprofit to Maximize Impact](https://asugoconsulting.com/portfolio-items/salesforce-optimization/): About the Client A purpose-driven learning and talent development agency focused on helping organizations cultivate the skills, mindset, and culture... - [Fragmented to Unified: A Digital Transformation Success Story](https://asugoconsulting.com/portfolio-items/fragmented-transformation/): About the Client A leading Belgian company with over 30 years of experience in 3D printing, specializing in sustainable manufacturing... - [Optimizing Customer Experience in the Medical Technology Industry](https://asugoconsulting.com/portfolio-items/customer-experience/): About the Client A global leader in particle accelerator technology, specializing in solutions for diagnosing and treating cancer and other... - [Building a Stronger Foundation for Nonprofit Teams](https://asugoconsulting.com/portfolio-items/team-foundation/): About the Client A Belgian non-profit organization dedicated to the fight against cancer. The organization supports groundbreaking research, provides vital... - [Marketing Automation for Enhanced Customer Experience](https://asugoconsulting.com/portfolio-items/marketing-automation/): About the Client A coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer... - [Implementation of Complaint Management System (CaaS)](https://asugoconsulting.com/portfolio-items/complaint-management/): About the Client A coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer... - [Boosting Team Collaboration with a Unified CRM Solution](https://asugoconsulting.com/portfolio-items/team-collaboration/): About the Client A public organization tasked with promoting foreign trade and attracting foreign investments. The agency supports global and... - [Improvement of Operational Efficiency for a Large International Multi-energy Company](https://asugoconsulting.com/portfolio-items/operational-efficiency/): About the Client A multinational energy provider operating across multiple regions and energy sectors, serving a diverse customer base and... - [Building a Flexible User-friendly Platform for Merchant Payment Acquiring](https://asugoconsulting.com/portfolio-items/payment-platform/): About the Client A rapidly growing payment services provider in the Benelux region, specializing in merchant acquiring and payment solutions,... - [Establishing a Customer-centric CRM Solution for Urban Mobility Operator](https://asugoconsulting.com/portfolio-items/customer-centric-mobility/): About the Client A leading transport operator in a major European city, committed to enhancing the mobility experience for its... - [Optimizing Grants Management for Global Grant-Making Organization](https://asugoconsulting.com/portfolio-items/grants-management/): About the Client A global grant-making organization dedicated to fostering a safer, fairer, and more sustainable world. The organization focuses... - [Increase of Customer Engagement Across Countries for Leading Mobility Operator](https://asugoconsulting.com/portfolio-items/customer-engagement/): About the Client A leading European parking operator with over 1,000 car parks across multiple countries, including Belgium, France, Italy,... - [Enhancement of Customer Engagement and Operational Excellence for Energy Company](https://asugoconsulting.com/portfolio-items/operational-excellence/): Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. # # Detailed Content ## Pages - Published: 2026-08-10 - Modified: 2026-08-10 - URL: https://asugoconsulting.com/contact-us-cloned/ Get in touch with us or ask for demoasUgo Consulting BE0649. 794. 882 Belgium Gemeenschappenlaan 110 Avenue des Communautés 1200 Brussels Portugal Av. da República 43 1050-240 Lisboa Email: welcome@asugoconsulting. com - Published: 2026-03-10 - Modified: 2026-03-10 - URL: https://asugoconsulting.com/cybersecurity-services/ Cybersecurity ServicesCybersecurity ServicesWe protect digital ecosystems, challenge security assumptions, and help organisations build resilient IT and OT environments by strengthening protection, detection, and response capabilities. PROTECTWe build strong cybersecurity foundations that reduce risk and support long-term resilience. CISO & Strategic Cyber LeadershipExecutive-level cybersecurity leadership aligning risk management, regulatory exposure, and business priorities into a coherent security strategy. Governance, Risk & Compliance (GRC)Implementation of cybersecurity frameworks and regulatory alignment to ensure structured risk oversight and sustainable compliance maturity. Privacy & Data ProtectionPrivacy-by-design integration that protects sensitive data while supporting innovation and operational efficiency. Secure Architecture DesignSecurity embedded into cloud, hybrid, and enterprise architecture to reduce structural weaknesses before exploitation. OT & Industrial SecurityOperational technology and ICS protection tailored to safety-critical environments where resilience and uptime are paramount. DETECTWe identify vulnerabilities early and gain visibility across digital and industrial environments. Automated & AI-Driven Security ScanningContinuous vulnerability discovery powered by automation and intelligent prioritisation. Penetration TestingReal-world attack simulations across applications, infrastructure, cloud and enterprise systems. Attack Surface AssessmentComprehensive mapping of exposed digital assets to understand and reduce external risk exposure. Threat ModellingStructured identification of adversary pathways across IT and OT ecosystems. Security Monitoring AdvisoryDesign and optimisation of detection capabilities to strengthen visibility across complex environments. RESPONDWe strengthen the ability to withstand and recover from cyber incidents. Red Team EngagementsAdvanced adversarial simulations that challenge detection and response capabilities under realistic attack scenarios. Purple Team ExercisesCollaborative offensive and defensive testing designed to enhance detection engineering and response effectiveness. Incident Response ReadinessPreparation of response plans, escalation... - Published: 2025-10-27 - Modified: 2026-01-05 - URL: https://asugoconsulting.com/social-responsibility/ Social ResponsibilitySocial ResponsibilityAt asUgo, we believe that technology and people together can drive real change - being socially responsible isn’t just on our to-do list, it’s part of who we are Our Commitment to a Better FutureAt asUgo, we believe that technology and people together can drive real change. Being socially responsible isn’t an add-on for us — it’s part of who we are. Whether it’s by sharing our time, expertise, or resources, we aim to help build stronger communities and a more sustainable world. We’re proud to be a Salesforce Crest & Impact Partner and a Pledge 1% member, which means we dedicate a part of our work to supporting organizations that create positive social and environmental impact. Our Commitment to a Better FutureAt asUgo, we believe that technology and people together can drive real change. Being socially responsible isn’t an add-on for us — it’s part of who we are. Whether it’s by sharing our time, expertise, or resources, we aim to help build stronger communities and a more sustainable world. We’re proud to be a Salesforce Crest & Impact Partner and a Pledge 1% member, which means we dedicate a part of our work to supporting organizations that create positive social and environmental impact. Using Technology for GoodWe’re convinced that technology can be a powerful force for good when used with purpose. That’s why we’ve built tools and solutions specifically for nonprofits — helping them raise funds, connect with their supporters, and measure their impact more effectively.... - Published: 2025-08-25 - Modified: 2025-10-29 - URL: https://asugoconsulting.com/our-events/ Our EventsOur EventsasUgo Events bring leaders and experts together to share insights, explore Salesforce innovations, and spark practical ideas All Eyes On EventsThis is our signature event series where we bring together business leaders, innovators and experts to share real stories, exchange ideas, and explore practical ways to make the most of Data, AI, and other emerging technologies. It’s an open, interactive space to learn, ask questions, and leave inspired with fresh ideas you can use right away. Past Events: Digital Sovereignty in Action: How European AI is Driving Real Business Impact Human & Robot: The New Dynamics of Workplace Collaboration Unlock the Practical Power of AI Agents for Your Organization Where to Start to Become a "Data Augmented" Organization Salesforce Community EventsAt asUgo, we regularly host engaging Salesforce community events that bring together experts, customers, and Trailblazers from across the ecosystem. These gatherings feature thought-leadership talks, real-world project showcases, and hands-on sessions exploring the latest Salesforce innovations - from AI and Data Cloud to Marketing Automation and beyond. Our goal is to foster knowledge sharing, collaboration, and inspiration for everyone in the Salesforce community. Past Events: Data Cloud & Agentforce for Salesforce Architects Belgian Salesforce Marketing Cloud Summer Meetup - Published: 2025-07-31 - Modified: 2025-10-29 - URL: https://asugoconsulting.com/resources/ ResourcesResourcesDownload our whitepapers to explore expert insights, practical tools, and innovative strategies across Salesforce, AI, and digital transformation Make Marketing Automation a True Business AssetDiscover asUgo’s expert approach to unlocking the full value of marketing automation. Our Marketing Automation Booster combines strategy, governance, and agile execution to help teams boost adoption, streamline processes, and improve performance. This hands-on framework empowers organizations to turn underused platforms into real growth engines. DownloadTransform Your Data Strategy with asUgo’s Data Bridge! Explore how asUgo helps organizations make the most of their data. Our Data Bridge framework connects CRM, data, AI, and Trust to turn scattered information into real business value. It’s a practical way to improve decision-making, boost customer experiences, and build a solid foundation for future growth. DownloadStrengthen Citizen Trust and Engagement! Discover asUgo’s insights into digital transformation across Belgian cities and municipalities. Our research highlights critical IT challenges and how overlooking them can hinder citizen services. With tailor-made Salesforce-powered solutions, asUgo helps cities enhance operational efficiency and deliver citizen-centric experiences. Let’s drive the future of smarter, more connected communities—together. DownloadHow asUgo Brings Innovation to LifeAt asUgo, innovation doesn’t stop at Salesforce. We mix technology, creativity, and strategic thinking to turn ideas into real business impact. Our clear, step-by-step approach - from early ideas to fully shaped solutions helps bring the right innovations to life, always with your goals in mind. DownloadEvaluate Your AI ReadinessExplore asUgo’s strategic approach to making artificial intelligence a real business asset. Our AI Readiness Assessment blends data expertise,... - Published: 2025-02-03 - Modified: 2026-02-17 - URL: https://asugoconsulting.com/ Unlock CRM potential with Agentic AILearn MoreOur Credentials 350+ certificationsCompleted Successfully 300+ projectsGrowing Team 80+ professionalsWe are proud to partner with organizations across diverse industries We are proud to partner with organizations across diverse industries We Provide with AcceleratorsWe Provide with AcceleratorsWe #THINK and #BUILD solutions to better connect organizations with their clients We #THINK and #BUILD solutions to better connect organizations with their clients Sales AcceleratorWe optimize sales processes, product offerings and client KPIs to achieve maximum results. Service AcceleratorSet outstanding customer support with must-haves as well as cutting-edge technology. Marketing AcceleratorWe enhance customer experiences with journey mapping, digital strategies, and cross-channel campaigns. eCommerce AcceleratorWe enhance eCommerce strategies by driving innovation, optimizing workflows, and engaging loyal customers. Integrations AcceleratorWe integrate solutions for a connected business with advanced systems, smarter processes, and agility. Data & AI AcceleratorWe drive innovation with our Data and AI expertise, creating insights, efficiency, and transformative results. Our recent projectsOur recent projectsWe provide a personalized project experience. We blend expertise, agility and healthy pragmatism, with a fresh and human-centered spirit. This makes us trusted advisors. View all projects Optimizing Salesforce for Nonprofit to Maximize ImpactEducation,Nonprofit Fragmented to Unified: A Digital Transformation Success StoryManufacturing Optimizing Customer Experience in the Medical Technology IndustryHealthcare Integration of Multiple Processes Into a Single System to Become Master DataManufacturing Improvement of Lead Nurturing and Enhancement of Marketing ImpactManufacturing Cloud LeadershipCloud LeadershipHaving deep Salesforce products expertise, we help our clients achieve exceptional results Sales CloudService CloudMarketing CloudField ServicePardotExperience CloudOmniStudioAgentforceCommerce CloudInteraction StudioMuleSoftTableauData CloudNonprofitsPublic SectorFinancial... - Published: 2025-01-21 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/privacy-policy/ Privacy PolicyPrivacy PolicyWe protect your data and comply with privacy laws. Last updated: 09. 09. 2024 Introduction Welcome to asUgo’s Privacy Policy. This document outlines how asUgo (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website https://www. asugoconsulting. com/ and utilize our services (collectively, the “Services”). Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable laws and regulations. By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using our Services. Information We Collect We collect personal information to provide and improve our Services. The types of information we collect include: Personal Data: This includes information such as your name, email address, phone number, and mailing address that you provide when you create an account, request information, or otherwise communicate with us. Professional Data: If you interact with asUgo on behalf of a company, we may collect your job title, company name, and related business contact information. Technical Data: Information such as your IP address, browser type, device information, and details of your interactions with our Site, including traffic data, location data, and communication data. Transaction Data: Details of services you have purchased or inquired about, including billing and delivery details. Cookies and Other Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information... - Published: 2024-12-19 - Modified: 2025-10-29 - URL: https://asugoconsulting.com/career/ #curious #nimble #commited Be a part of something great! Join our amazing team! Open positionsUnique and lasting experience Be Your True SelfEmbrace your individuality in a diverse and inclusive environment where authenticity thrives. Make an ImpactTake ownership early, act with purpose, and contribute to a better world through initiatives like Pledge 1%. Work Smart, Play HardEnjoy meaningful work and great camaraderie. Stay driven but never take yourself too seriously. Student for LifeFuel your curiosity, learn relentlessly, and always aim to grow beyond your comfort zone. Feel Supported, Challenged, and InspiredYour career growth is our priority. We offer a dynamic environment with diverse experiences, exciting opportunities, and meaningful challenges. With mentoring, coaching, training, certifications, and development pathways, you'll have the support to thrive. We also provide competitive salaries, great benefits, and a network of asUgo experts to help you succeed. Our global team speaks English, Dutch, French, Ukrainian, German, Italian, Portuguese, and Spanish, fostering a rich cultural environment. Our Consultants Are Our Biggest Asset asUgoers are #Curious, passionate about IT, and drive transformation through innovation. They are #Nimble, collaborative, and embrace challenges outside their comfort zone. #Committed to teamwork and client success, asUgoers deliver superior solutions. Recruitment Process 1. IntroductionA friendly conversation to align on expectations and assess cultural fit with asUgo. 2. Show Your SkillsWork on a practical business case to demonstrate your technical and creative abilities. 3. Explore TogetherA deep-dive conversation about your experience, competencies, and what drives you. 4. Shape Your FutureFinal fit confirmation and a tailored job... - Published: 2024-12-17 - Modified: 2026-02-18 - URL: https://asugoconsulting.com/about-us/ About UsAbout UsAt asUgo, we unite people, purpose and technology to shape intelligent solutions that drive meaningful change Think & Build, Beyond. asUgo is a leading Salesforce Crest Partner, Salesforce. org Impact Partner and proud Pledge 1% member. We believe that transformational goes beyond technology. That’s why we combine a value driven approach with a human vision, for live Salesforce environments and for new endeavors alike. With offices in Belgium and Portugal, our team delivers comprehensive services to achieve your goals: business guidance, journey shaping, project implementation, value-driven maintenance, structuring the data, implementing AI and enhancing existing solutions. We drive change, provide personalized project experience, build maturity, and help U grow beyond the product. Our MissionOur mission is clear: Together, Connecting U to Your Customers. We help clients envision smarter solutions, build exceptional digital ecosystems, and go beyond standard outcomes to unlock long-term value. This philosophy drives us to tackle complex business challenges and create sustainable growth through innovation and collaboration. We provide personalized project experiences across industries We provide personalized project experiences across industries Our ValuesAt asUgo, our team live by three core values. These values form the foundation of our entrepreneurial spirit and flat organizational structure, empowering team members to make a tangible impact. CuriousWe believe that by constantly asking "why" and challenging the status quo, we can uncover innovative solutions and drive meaningful change Nimble We recognize that the world is constantly evolving and to thrive in such a dynamic environment, we must be flexible and responsive... - Published: 2024-12-16 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/docusynch-by-asugo/ Productivity Solution DocuSynch by asUgo DocuSynch by asUgo DocuSynch by asUgo is a solution that bridges Salesforce and SharePoint. It empowers users to manage files stored in SharePoint without leaving the Salesforce environment. It streamlines document management across platforms. Key Capabilities Effortless File Management: Create, update, and delete files or folders within SharePoint directly from Salesforce. Smart Automation: Automatically generate SharePoint directories for new Salesforce records (e. g. , when new accounts are created), based on customizable, pre-defined templates. Centralized File Storage in SharePoint: Automatically direct Salesforce record files to their designated SharePoint directories. Impacted KPIs User Adoption & Engagement Process Harmonization Workload & File Handling Time Request a DemoRequest a Demo - Published: 2024-12-06 - Modified: 2025-11-21 - URL: https://asugoconsulting.com/ecommerce-accelerator/ eCommerce AcceleratoreCommerce AcceleratorWe enhance eCommerce strategies, streamline operations, and drive customer engagement to deliver exceptional results THINKCreating eCommerce StrategyWe enhance your eCommerce success with personalized shopping experiences, streamlined operations, optimized logistics and payments, and future-ready website strategies. Provide a Customized Shopping ExperienceShape and develop your online strategies with expert guidance. Collect data and tailor navigation based on your visitors' behaviors to enhance engagement and conversions. Improve the Entire Value ChainIntegrate your eCommerce platform with ERP, CRM, and other systems. Optimize operations by analyzing the entire order process, including after-sale service Logistics and Payments StrategyCollaborate with our experts to design logistics and payment strategies. Seamlessly integrate these elements into your platform for improved efficiency. Website OptimizationEnsure seamless navigation on all devices. Adapt to emerging technologies like voice search and align with the latest market trends. Customer Journeys and UX/UI StrategyCreate intuitive customer journeys and enhance user experiences. Develop a tailored UX/UI strategy to meet your eCommerce objectives. BUILDeCommerce Solution ImplementationWe transform your eCommerce with Salesforce Commerce Cloud, SEO optimization, seamless payment integration, AI-driven Agentforce features, marketplace management, and personalized Marketing Cloud campaigns. Salesforce Commerce CloudLeverage Salesforce Commerce Cloud to connect with your 360-degree customer platform. Scale and personalize customer experiences using data from sales, service, and marketing. SEO Best PracticesOptimize pages for search engines to maximize visibility and discoverability. Enhance your eCommerce presence with SEO strategies. Payment IntegrationSeamlessly integrate payment solutions into your eCommerce platform, including multiple options for suiting your customer's needs. Agentforce for eCommerceEnhance your platform with advanced features,... - Published: 2024-12-06 - Modified: 2025-11-03 - URL: https://asugoconsulting.com/integrations-accelerator/ Integrations AcceleratorIntegrations AcceleratorWe streamline integrations, ensuring efficient and seamless connections for our clients THINKIntegration Strategy DesignWe craft integration strategies aligned with your goals, select optimal tools like MuleSoft, assess system architecture, design modular frameworks, establish best practices, and enable governance with C4E for scalable, secure solutions. Integration Strategy DevelopmentWe create tailored integration strategies that align with your business goals, ensuring scalability, security, and efficiency for long-term success. Vendor SelectionLeverage our expertise to select the best integration tools, like MuleSoft, Jitterbit, or others, based on your operational needs and budget. Architecture Assessment and Composable DesignEvaluate your system architecture to design modular, composable integration frameworks that adapt to your evolving requirements. Integration Design Principles and Best PracticesEstablish robust data flows and maintain consistency across systems with integration best practices tailored to your organization. Governance and C4E EnablementImplement strong governance frameworks and Center for Enablement (C4E) practices to standardize integration processes and empower teams. BUILDIntegration Solution ImplementationWe offer integration solutions that optimize data flow and system connectivity through MuleSoft, Salesforce Data Cloud, Jitterbit, and prebuilt accelerators. Our services ensure efficient data migration, enabling real-time insights, personalized experiences, and streamlined implementation. MuleSoft IntegrationLeverage MuleSoft for seamless management of APIs, enabling smooth data flow across diverse applications. Salesforce Data CloudUnify customer data with Salesforce Data Cloud for real-time insights, enhanced personalization, and smarter decision-making. Jitterbit IntegrationSimplify your integrations with Jitterbit’s cost-effective and versatile solutions, supporting fast and efficient data exchanges. Prebuilt AcceleratorsDeploy ready-made solutions tailored to specific use cases, accelerating implementation and minimizing time-to-value. ETL... - Published: 2024-12-06 - Modified: 2025-11-03 - URL: https://asugoconsulting.com/data-ai-accelerator/ Data & AI AcceleratorData & AI AcceleratorWe drive innovation with our Data and AI expertise, creating insights, efficiency, and transformative results THINKAI & Data Strategy Design We assess your AI and data maturity, map high-impact value drivers, identify tailored AI use cases, create a strategic roadmap, and enhance adoption through targeted workshops and training. AI & Data Readiness AssessmentWe analyze your organization's data and AI maturity, identify key value drivers, and create a roadmap to maximize the impact of AI on your business. AI Value Drivers MappingPinpoint where AI can create the most impact with a customized feasibility and value framework. AI Use Cases Identification Explore tailored AI applications across Sales, Marketing, Service, and eCommerce to address your unique business needs. Targeted Workshops and TrainingsTrain and prepare your teams with targeted workshops and hands-on sessions for successful AI adoption. BUILDTailored AI ImplementationWe deploy custom Salesforce AI agents, integrate data for real-time insights, develop tailored AI applications, and automate customer journeys for personalized and efficient experiences. Agentforce AI Deployment Build custom Salesforce AI agents for Sales, Marketing, Service, and eCommerce with rapid development cycles. Data Cloud IntegrationCentralize your data for accurate segmentation, improved targeting, and real-time analytics. Custom AI Development Develop AI-powered applications that support your teams in decision-making, forecasting, and operational efficiencies. Automated Customer JourneysLeverage AI to automate workflows, enabling seamless and personalized customer experiences. BEYONDAdvanced ServicesWe establish governance frameworks, monitor AI performance, provide targeted training for long-term success, and identify new AI use cases to drive ongoing innovation and... - Published: 2024-10-29 - Modified: 2025-11-21 - URL: https://asugoconsulting.com/service-accelerator/ Service AcceleratorService AcceleratorSet outstanding customer support with must-haves as well as cutting edge technology THINKService Optimization StrategyWe transform your customer service approach by developing strategies that enhance customer interactions and boost satisfaction through innovative technologies and best practices. Loyalty Program DesignWe create loyalty programs aligned with your strategic KPIs, focusing on Customer Lifetime Value (CLV) and Net Promoter Score (NPS) to enhance customer engagement. Omnichannel Customer ServiceWe design tailored omnichannel customer service strategies that reflect your brand’s positioning, ensuring consistent and personalized support across all channels. Data-Driven Customer SegmentationWe utilize data-driven customer segmentation to help you identify and engage high-value clients. This strategic approach allows your team to prioritize interactions that drive loyalty and growth. Customer Self Service StrategiesWe help you imagine your self-service strategy through customer portals, AI interactive agents and Knowledge based pages. We ensure you can support your clients even when you are off duty. BUILDSalesforce Service Cloud ImplementationWe implement a customer service platform to empower your agents with comprehensive customer insights and AI-driven support, enhancing operational efficiency and service delivery. Service Cloud ImplementationEquip your agents with complete customer visibility through Salesforce Service Cloud enhanced by advanced AI technologies for tailored responses and integration to CTI. Field Service ImplementationEnhance field performance with automated appointment scheduling, agent and dispatcher management, and real-time operational visibility, keeping customers informed throughout the process. Experience Cloud Implementation Empower users with self-service portals and engaging communities using Salesforce Experience Cloud, driving collaboration and seamless digital experiences. Agentforce for ServiceLeverage Agentforce to streamline service... - Published: 2024-10-29 - Modified: 2025-11-03 - URL: https://asugoconsulting.com/sales-accelerator/ Sales AcceleratorSales AcceleratorWe optimize sales processes, product offerings and client KPIs to achieve maximum results THINKSales Optimization StrategyWe help organizations to develop strategic frameworks that optimize sales processes and align KPIs with growth objectives, ensuring the company effectively adopts new strategies. KPI Alignment with Growth StrategyWe collaborate with your team to identify and prioritize KPIs that directly support your growth strategy, ensuring every metric aligns with your business goals. Redefining Product Structures for Financial SuccessOur experts assist in redefining product lines, pricing structures, and models to enhance financial performance. Partnering with you, we drive measurable improvements in your business KPIs. Optimizing Revenue Lifecycle for Sustained GrowthBy examining every step of your revenue lifecycle, we identify forward-looking improvements that drive efficiency, retention, and increased revenue. Co-Creating a Best-in-Class Lead-to-Cash ProcessPartner with us to build a seamless Lead-to-Cash process tailored to your business needs, integrating best practices for scalability and measurable results. Guiding Sales Teams Toward Rapid AdoptionSales profiles face unique adoption challenges, so we provide hands-on guidance with a "think big, start small, move fast" approach—ensuring smooth adoption and immediate, actionable results. Revenue ManagementWe streamline billing, invoicing, transaction handling, and subscription lifecycle management for seamless operations. BUILDSalesforce Sales Cloud ImplementationWe implement Salesforce Sales Cloud and streamline sales operations through advanced analytics and AI-driven workflows, driving effective revenue growth. Performance-Driven AnalyticsWe provide ongoing analytics to track, guide, and enhance performance, ensuring your strategy stays aligned with key growth metrics. End-to-End Sales SolutionFrom Lead-to-Asset to Case Management, we streamline and optimize your processes,... - Published: 2024-10-17 - Modified: 2025-11-03 - URL: https://asugoconsulting.com/marketing-accelerator/ Marketing AcceleratorMarketing AcceleratorWe enhance customer experiences with journey mapping, digital strategies, and cross-channel campaigns THINKDigital Marketing StrategyWe assess your digital marketing stage, set objectives with KPIs, review automation processes, create a strategic roadmap for Salesforce Marketing Cloud, and enhance adoption through targeted training. Connecting You to Your CustomersMaximize marketing automation to engage customers, driving attention, interest, and conversions. 360 Degree OverviewGain a complete view of your clients, personalize campaigns, and deliver timely, targeted messages for stronger relationships. Omnichannel Campaign ManagementCreate seamless campaigns across email, social, SMS, WhatsApp, and more, with automated journeys. Personalized Customer JourneysUse Design Thinking and persona analysis to customize customer experiences and boost engagement. Lead Tracking & NurturingTrack leads and optimize engagement with tailored nurturing to improve conversion rates. AIEnhance engagement, performance, and efficiency using AI-driven automation. BUILDSalesforce Clouds ImplementationWe provide Salesforce implementation services that enhance marketing and sales through automated journeys, lead nurturing, and unified data management. Marketing Cloud Engagement Enhances digital marketing with personalized journeys, email templates, landing pages, A/B testing, and AI features. Marketing Cloud Account EngagementIntegrates with CRM to automate lead nurturing and improve collaboration between marketing and sales, accelerating deal closure. Marketing Cloud Growth EditionHelps small businesses scale marketing with Salesforce automation, data-driven strategies, and intuitive tools for campaign creation. Data Cloud Unifies customer data for better engagement, accurate segmentation, and AI-powered targeting. BEYONDAdvanced ServicesWe optimize the Marketing Cloud with health checks, campaign management, automation support, governance guidance, and KPI tracking to ensure smooth execution and continuous improvement. Marketing Cloud AuditIs your... - Published: 2024-01-25 - Modified: 2026-03-04 - URL: https://asugoconsulting.com/blog/ BlogBlogExplore expert insights, success stories and cutting-edge solutions to drive your digital transformation journey AllBusiness DevelopmentChange ManagementCompany UpdatesCustomer ExperienceData & AIDesignIntegration StrategyMarketingNonprofit & Social ImpactProject ManagementPublic SectorSalesforce EventsSecurityThought Leadership Customer Experience, Design, Marketing Let Customer Experience Shape Your CRM Strategy Security Improving Salesforce Security Without Breaking UX Company Updates asUgo in 2025: A Year of Bold Growth, Real Impact and Measurable Change Data & AI, Marketing Salesforce Marketing Cloud in 2025: What You Need to Know Data & AI, Salesforce Events Dreamforce 2025: When the Agentic Enterprise Became Real Data & AI, Marketing Autonomous AI Agents Are Here Data & AI, Marketing The Marketing Revolution is Here and it’s Not What You Expected Business Development asUgo is Going Beyond... with Moore! Nonprofit & Social Impact Social-Profit in Full Evolution(s) Data & AI Salesforce Data Migration: 10 Risks You Can’t Afford to Ignore Integration Strategy How Composable Architecture Enhances Business Agility and Reusability Data & AI, Marketing Enhancing Customer Experience with AI-Driven Marketing Automation Change Management, Data & AI AI Adoption Success: Leveraging ADKAR for Human-Centric Change Data & AI How AI is Transforming Customer Experience and Business Operations Nonprofit & Social Impact Non-Profit & Social Impact Annual Report 2024 12Next - Published: 2024-01-13 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/asugo-cockpit/ Performance Solution asUgo CockpitasUgo CockpitThe tool for companies using Salesforce, enabling them to identify system inefficiencies, enhance performance and maximize platform value Key Capabilities Optimization Monitor: error insights, deployment impact analysis, test coverage, and Salesforce license usage Errors Handling: Org health checks, errors tracking, code tracking Batch Configuration: batch configuration with improved execution control, advanced scheduling, and targeted error resolution Impacted KPIs Issues identifiedCosts savedQuality of codeRequest DemoRequest Demo - Published: 2024-01-13 - Modified: 2025-01-31 - URL: https://asugoconsulting.com/cityzen-by-asugo/ Solution for Cities and Municipalities CityZen by asUgoCityZen by asUgoOur solution for cities and municipalities redefines the way administrations interact with their citizens, providing a comprehensive 360-degree view that enhances the overall citizen experience. Key Capabilities Administration component: streamlines approvals via automation and real-time monitoring Social component: automates social assistance decisions and support management Financial component: provides detailed income and expenditure analysis Robust cyber security Impacted KPIs Citizen trust and engagementServices qualityWorkloadRequest a DemoRequest a Demo - Published: 2024-01-12 - Modified: 2026-06-29 - URL: https://asugoconsulting.com/our-team/ Our TeamOur TeamAt asUgo, we follow a flat structure to foster agility, collaboration and fast decision-making The UnifierJulien BlaiseManaging Director The PilotGaëtan MondetManaging Director The WiseJürgen Janssens Director, Head of Non-Profit & Social Impact The MarketeerCeline BrandtHead of Marketing The EfficientBenoit Neuville Head of Delivery & Innovation The StraightforwardSarah GilisProgram Manager The SailorJulien Stroobants Program Manager TBAArnaud NullensHead of Sales TBARobin Descamps Head of Security The CreativeMargaux DecortisSolution Architect The EncyclopedyDaniel Murraças Head of Technical Delivery &AI The SunshineSandrine InezaProject Manager The PassionateIlse MarinTechnical Architect The Swiss KnifeFrançois BertieauxSolution Architect The PragmaticJennifer Melignon Project Manager The RefreshingMarie-Noëlle MoinetSolution Architect The PersistentLoïc CallewaertProject Manager The PositiveGuillaume Paulus Project Manager The Quiet ForceRodrigue Piette Solution Architect The e-nablerJean-Michel Cricus Technical Architect The SowerMarion van RaemdonckProject Manager The PeacefulJérémy TheunisTechnical Architect The Answer André Bolila Solution Architect The InstructorAndre Major Release Manager The Trust BuilderValentin Petitfrere Project Manager The AdventurousRui Santos Solution Architect The AuthenticRaquel Salvador Solution Architect The Man-of-FactStephen TallettSolution Architect The ConstructiveLucie Blanckaert Project Manager TDAMichel Van HauterSolution Architect The Change MakerElisa Benetti Solution Architect The Gem FinderMathilde DuboisHR Manager The HunterMaïté Delabye HR Partner The FinancierAnne-Laure Davin Finance Manager The BeautifierEugene Klymenko Marketing & Innovation Catalyst The ThoroughRomain HaarscheerSenior Functional Analyst The SurferDuarte CatelaSenior Functional Analyst The InventiveNathan ZornSenior Functional Analyst TBATom De BackerSenior Front-End Developer The Serene Edvan SousaSenior Release Engineer The HumbleOusmane DialloSenior Functional Analyst The CreanalyticalPierre-Louis PicardSenior Front-End Developer The BuddyThomas DevroyeSenior Functional Analyst The FlexiblePierre VannesteSenior Functional Analyst The DrawerGonçalo SilvaSenior Back-End Developer The ResourcefulArthur L’Hoir... - Published: 2021-04-15 - Modified: 2025-10-29 - URL: https://asugoconsulting.com/success-stories/ #CustomerSuccess Our Recent ProjectsOur Recent ProjectsWe at asUgo provide a personalized project experience. We blend expertise, agility and healthy pragmatism, with a fresh and human-centered spirit. This makes us trusted advisors. AllConstructionEducationEnergy & UtilitiesFinancialHealthcareManufacturingMobilityNonprofitPublic SectorIntegration of Multiple Processes Into a Single System to Become Master Dataadmin2025-03-11T10:34:21+00:00 Integration of Multiple Processes Into a Single System to Become Master Data Gallery Integration of Multiple Processes Into a Single System to Become Master Data Improvement of Lead Nurturing and Enhancement of Marketing Impactadmin2025-03-11T10:35:08+00:00 Improvement of Lead Nurturing and Enhancement of Marketing Impact Gallery Improvement of Lead Nurturing and Enhancement of Marketing Impact Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrationsadmin2025-03-11T10:35:46+00:00 Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations Gallery Improve Monitoring Capabilities & Reduce Administrative Burden Through Integrations Optimizing Salesforce for Nonprofit to Maximize Impactadmin2025-03-11T10:36:46+00:00 Optimizing Salesforce for Nonprofit to Maximize Impact Gallery Optimizing Salesforce for Nonprofit to Maximize Impact Fragmented to Unified: A Digital Transformation Success Storyadmin2025-03-11T10:38:03+00:00 Fragmented to Unified: A Digital Transformation Success Story Gallery Fragmented to Unified: A Digital Transformation Success Story Optimizing Customer Experience in the Medical Technology Industryadmin2025-03-11T10:39:01+00:00 Optimizing Customer Experience in the Medical Technology Industry Gallery Optimizing Customer Experience in the Medical Technology Industry Building a Stronger Foundation for Nonprofit Teamsadmin2025-03-03T14:21:32+00:00 Building a Stronger Foundation for Nonprofit Teams Gallery Building a Stronger Foundation for Nonprofit Teams Marketing Automation for Enhanced Customer Experienceadmin2025-03-11T10:49:36+00:00 Marketing Automation for Enhanced Customer Experience Gallery Marketing Automation for Enhanced Customer Experience Implementation of Complaint Management System (CaaS)admin2025-03-11T10:48:56+00:00 Implementation of Complaint Management... - Published: 2021-04-09 - Modified: 2025-10-31 - URL: https://asugoconsulting.com/contact-us/ Get in touch with us or ask for demoasUgo Consulting BE0649. 794. 882 Belgium Gemeenschappenlaan 110 Avenue des Communautés 1200 Brussels Portugal Av. da República 43 1050-240 Lisboa Email: welcome@asugoconsulting. com function timestamp { var response = document. getElementById("g-recaptcha-response"); if (response == null || response. value. trim == "") {var elems = JSON. parse(document. getElementsByName("captcha_settings"). value);elems = JSON. stringify(new Date. getTime);document. getElementsByName("captcha_settings"). value = JSON. stringify(elems); } } setInterval(timestamp, 500); First Name * Last Name * Email * Phone Company Industry: * Please select an Industry Aerospace & Defense Agriculture Automotive Chemicals Construction Consulting & Professional Services Consumer Rights Education Energy Finance (Banking, Insurance, Real Estate, Other Finance) Food & Beverage Health Care Equipment & Services Hotels, Restaurants & Leisure IT & Electronics Machinery (Industrial, Construction, Agricultural) Media & Entertainment Mining & Heavy Industry Non Profit Other Pharmaceuticals, Biotechnology & Life Sciences Public administration Real Estate Retail Telecommunications Textile & Apparel Transportation Utilities Message: ## Posts - Published: 2026-07-01 - Modified: 2026-07-01 - URL: https://asugoconsulting.com/the-right-tableau-product-for-you-one-size-does-not-fit-all/ - Categories: Data & AI - Tags: CRM Analytics, Tableau, Tableau Next, Tableau Prep, Tableau Pulse IntroductionThere is a question that tends to come up early in analytics conversations: "Which Tableau product should we be using? " It sounds like a reasonable starting point. In practice, it is usually the wrong one. The better starting point is the requirement. What does the organisation actually need to know? Who needs to know it, and with what frequency? Tool selection follows from those answers, not the other way around. When that order gets reversed, the result is rarely a failed implementation. It is something more insidious: a technically functional solution that nobody trusts, nobody uses, or nobody understands. Tableau has expanded significantly as a platform. Where there was once a single product, there are now several, each designed with a specific user profile, use case, and depth of interaction in mind. Understanding the distinctions is not just useful for procurement decisions. It is what separates an analytics investment that drives decisions from one that collects dust. One thing worth establishing before going through each product: analytics is most effective when it is distinct from reporting. Structured data exports and formatted tables serve a purpose (they are part of a healthy data ecosystem), but they sit at a different layer than business intelligence. Organisations that conflate the two often end up with good data and limited insight. The products below are built for the insight layer. The Tableau Portfolio: What Each Product Is Actually ForTableau Pulse: intelligence in the flow of workPulse was built around a specific observation: most... - Published: 2026-06-29 - Modified: 2026-07-13 - URL: https://asugoconsulting.com/building-the-foundation-for-agentic-ai-with-mulesoft/ - Categories: Data & AI, Integration Strategy - Tags: AI, API, Integration Strategy, Mulesoft IntroductionAI agents are rapidly becoming part of everyday business operations. But as organizations deploy more agents, they face a new challenge: ensuring those agents can securely access data, work across systems, and operate as part of connected business processes. Building more AI agents is not enough. The real value comes from creating a secure, connected, and scalable foundation that allows agents to discover information, interact with enterprise systems, and work together effectively. This is where MuleSoft Agent Fabric makes a difference. Source: MulesoftAgent Fabric helps organizations discover, govern, monitor, and orchestrate AI agents and assets across business workflows. Building more agents is not enough. The real value comes from creating a secure, connected, and scalable foundation around them. Here are five practical stages to start your agentic transformation: 1. Build the foundationEvery agentic transformation starts with connectivity. Before AI agents can support business processes, they need secure access to the systems and data behind them. For many organizations, that foundation is still missing. According to Salesforce's 2026 Connectivity Benchmark Report: MuleSoft connects legacy systems, cloud applications, and databases through API-led connectivity, integration, automation, and API management. This creates the foundation AI agents need while improving operational efficiency across the business. 2. Activate APIs for AIMany organizations already have APIs and integrations in place. These existing assets can become powerful building blocks for AI agents. According to the MuleSoft 2026 Agentic Trends Report: Rather than building new integrations for every AI use case, organizations can reuse existing APIs to retrieve data,... - Published: 2026-06-16 - Modified: 2026-06-23 - URL: https://asugoconsulting.com/the-people-behind-asugo-portugal/ - Categories: Company Updates - Tags: 10 Years of asUgo, asUgo Portugal, Culture IntroductionAt asUgo, technology is only part of the story. Behind every successful project, every innovation, and every milestone stands a team of people who are curious, nimble, and committed - bringing passion, collaboration, and a drive for continuous growth to work every day. As we look toward the future, the voices of our Portuguese team reveal a common theme: asUgo is more than a workplace; it is a community where people grow together, support each other, and continuously push the boundaries of what is possible. A Culture That Feels Like FamilyWhen asked what makes asUgo Portugal unique, one answer appeared again and again: the people Despite the company's growth over the years, team members consistently describe an environment built on trust, openness, and genuine human connection. Whether in Lisbon, Brussels, or during company events abroad, colleagues feel connected by a shared culture that values collaboration over hierarchy. We are really a tight family. We all get along very well, and that's what makes us unique. Duarte Catela, Senior Functional Analyst, asUgoThis sense of belonging creates an atmosphere where everyone feels comfortable sharing ideas, asking questions, and supporting one another through challenges. Growing Together Through Every ChallengeEvery organization faces difficult moments. What defines a team is how it responds to them. Several colleagues reflected on periods of change, demanding projects, and evolving business needs. Yet rather than focusing on obstacles, they highlighted how teamwork helped them succeed. One of the most memorable achievements came from delivering major projects under pressure, while... - Published: 2026-06-12 - Modified: 2026-06-15 - URL: https://asugoconsulting.com/salesforce-mfa-enforcement-2026-what-every-organisation-needs-to-know/ - Categories: Security - Tags: cybersecurity, mfa, Salesforce Built-In Authenticator, Salesforce FIDO2, Salesforce Security IntroductionStarting in June 2026, Salesforce will begin enforcing stricter authentication requirements across all organisations, including both sandbox and production environments. This is not an optional security enhancement. Organisations that have not yet fully adopted Multi-Factor Authentication (MFA) will need to prepare before the enforcement dates arrive. For most businesses, the good news is that compliance may be simpler than expected. Many users already have the necessary technology built into their laptops and mobile devices. Why is Salesforce making this change? Salesforce is enforcing two existing authentication requirements for most customers. First, Multi-Factor Authentication (MFA) will become mandatory for all employee users accessing Salesforce, whether they log in directly or through Single Sign-On (SSO). Second, users with elevated privileges - including System Administrators and users with permissions such as Modify All Data, View All Data, Customize Application, or Author Apex - must use phishing-resistant MFA. Traditional authenticator apps that generate six-digit codes will no longer be sufficient as the primary authentication method for these users. User Type Requirement Recommended Method Standard Users MFA Required Salesforce Authenticator or Passkey Administrators Phishing-Resistant MFA Required Windows Hello, Touch ID, Face ID, Passkey Now – Prepare. Audit users, communicate internally, choose authentication methods 22 June 2026 – Sandboxes enforced. MFA becomes mandatory in test environments. Validate configurations here first. 20 July 2026 – Production enforced. All users must have MFA registered to access Salesforce. For organisations that have not yet reviewed their authentication strategy, these dates are closer than they may appear. Why Salesforce is... - Published: 2026-06-11 - Modified: 2026-06-11 - URL: https://asugoconsulting.com/ai-recruits-with-us-not-instead-of-us/ - Categories: Data & AI, HR, Thought Leadership - Tags: AI, AI Recruitment, HR, Recruitment At asUgo, we use AI in our recruitment process. Genuinely. And we believe in it for certain things. But we have made a conscious choice: it stays a support tool. Never a main actor. Never the one who decides who deserves to be met. Why? Because we are convinced that AI still cannot see two essential things. The first one is raw potential. And it starts with the CV. These days, CVs tend to look more and more alike. Identical layouts. Similar keywords. Structures copied from the same templates. Sometimes, it feels like we're facing an army of nearly identical CVs. That's why we pay attention to the small things. An unexpected hobby. An unusual detour in someone's journey. A personal project. An experience that stands out. The details that reveal something about the person behind the profile. Of course, there are also candidates whose backgrounds align perfectly with a Salesforce consulting role, and we recognise that too. It is not a question of linear versus non-linear careers, or conventional versus unconventional paths. Every profile deserves careful consideration. What matters is not how closely someone matches a template, but what their story tells us about who they are and who they could become. And this is a promise we make at asUgo: every CV received is read. Every profile we headhunt is reviewed. By a human. Not an algorithm. That is not nothing in a world where most applications are filtered automatically before a human eye ever lands on them.... - Published: 2026-05-12 - Modified: 2026-05-18 - URL: https://asugoconsulting.com/what-is-your-roi-on-ransomware/ - Categories: Security - Tags: Benelux, breach, cybersecurity, NIS2 compliance, ransomware, ROI IntroductionThe title of this article is deliberately uncomfortable. Ransomware is not an investment. It is a cost, one that organisations overwhelmingly underestimate, miscalculate, or ignore entirely until the invoice arrives. And the invoice has grown dramatically. In 2025, ransomware appeared in 44% of all data breaches globally, up from 32% the year before. For European organisations, the question is no longer whether ransomware will affect your business. It is whether the economics of your cybersecurity investment make sense given the near-certainty of an attempt. This article examines the real costs of ransomware, the evolution of extortion tactics, and why thinking about ransomware as an ROI calculation is exactly the conversation your leadership team needs to have. When boards think about ransomware costs, they typically think about the ransom payment. In 2025, the median ransom paid was approximately €106,000 (Verizon 2025 DBIR). Sophos reports a much higher median of approximately €920,000 for larger organisations. The gap reflects sample composition: the DBIR covers a broader population including SMBs, while Sophos surveys skew toward mid-to-large enterprises. That initial figure is misleading in two ways: it understates the payment for large organisations and entirely ignores the true cost. The ransom payment itself is typically the smallest component of a ransomware incident. The average total cost of a breach where ransomware was disclosed by the attacker reached €4. 7 million in 2025. For Benelux organisations specifically, the average breach cost sits at €5. 4 million, the third highest globally, behind only the United States and... - Published: 2026-04-13 - Modified: 2026-04-13 - URL: https://asugoconsulting.com/designing-dynamic-customer-experiences-with-ai/ - Categories: Customer Experience, Data & AI, Marketing - Tags: Agentforce, Marketing, Marketing Cloud, Marketing Cloud Next IntroductionArtificial Intelligence is transforming customer journey mapping from a static representation of the past into a dynamic system that continuously adapts to customer behavior and intent. Instead of designing fixed journeys, companies can now orchestrate experiences in real time, using data and predictive insights to anticipate customer needs across every interaction. But the real challenge lies elsewhere: the question for companies is no longer whether AI will shape Customer Experience = but how to use it in a way that aligns with customer expectations for trust, transparency, and human connection. The transformation of Customer Experience: From Static Journey Maps to Dynamic Customer ExperiencesCustomer Experience (CX) mapping has long been a key component of customer-centric strategy. To better understand how customers interact with their brand, companies invest significant time in workshops with internal teams, customer interviews, and the analysis of behavioral data to build hypothetical personas and map customer journeys. While these approaches provide valuable insights, they are increasingly showing their limits. Traditional journey maps often: reflect what happened in the past rely on assumptions about customer behavior struggle to capture complex, omnichannel interactions At the same time, customer journeys are becoming more complex than ever. Customers move seamlessly across channels, interact with brands in real time, and expect increasingly personalized experiences. This is where Artificial Intelligence introduces a fundamental shift. AI is reshaping how companies understand and design customer journeys. By analyzing large volumes of data and continuously learning from customer interactions, AI transforms CX mapping from a static exercise... - Published: 2026-03-18 - Modified: 2026-03-18 - URL: https://asugoconsulting.com/upgrading-your-organization-for-customer-success-bringing-nuance-in-eating-the-pudding/ - Categories: Customer Experience - Tags: Customer Experience, Customer Success, CX IntroductionDoes anyone really know what our customers experience and think? Customers don’t care how you are organized internally... but in the end, it matters a great deal and is actually quite strategic. Customer success rarely fails because people aren’t trying hard enough. It fails because the organization makes it unnecessarily difficult to deliver a consistent experience - across channels (according to PwC’s 2025 Customer Experience Survey: 52% of consumers stop buying from a brand after a bad experience, and 29% leave specifically because of poor customer experience), teams, and the moments that matter most. Customer experience is the pudding your organization serves every day; customers judge you when they actually eat it, not by the recipe. Most companies recognize the symptoms: customers repeating themselves, inconsistent answers, “handoff fatigue,” long delivery lead times, and an operational model that optimizes internal activity instead of customer outcomes. It’s not a motivational problem. It’s a design problem. That single idea is, in our view, the most reliable starting point for structuring a customer organization. This article proposes a pragmatic way to set up (or evolve) your customer organization so customer success becomes scalable: clearer accountabilities, stronger cross-functional collaboration, better use of data, and a measurable improvement loop. Start from the customer, end with the customerThere are different ways to structure your oragnisation, and there isn’t a standard single version of the truth in this, as company culture and market positioning also matter. Based on our work within Energy, Banking, Telco, Social Profit and Retail,... - Published: 2026-02-19 - Modified: 2026-03-03 - URL: https://asugoconsulting.com/let-customer-experience-shape-your-crm-strategy/ - Categories: Customer Experience, Design, Marketing - Tags: CRM, Customer Experience, CX, Salesforce IntroductionWhen people talk about a CRM implementation, it's easy to fall into the trap of thinking it's just about software (choosing the right platform, setting up fields, automating workflows) to reach operational excellence (increase productivity, reinforce collaboration, build consistent reporting) That's part of the work, but it's not the heart of the matter. Optimizing Customer Experience (CX) in a CRM project means putting the customer's perspective first, and making the technology serve human outcomes, not just system requirements. Let's unpack that in plain language. Customer Experience (CX) is the sum total of a customer's perceptions and feelings resulting from every interaction with a brand's products and services. This is not a single moment; it spans the entire lifetime of the customer relationship: Before Purchase: Initial awareness, research, and consideration. Active Use: Onboarding, product utilization, and issue resolution. Renewal/Repurchase: Loyalty, advocacy, and sustained engagement. A CRM can help standardize data and automate tasks, but optimizing CX means using that system to ensure those moments feel smooth, predictable, and meaningful. Customers receive a seamless and coherent experience across all touchpoints and teams Interactions are relevant and more personalized thanks to a complete and up-to-date customer history Faster response times and fewer handover issues increase customer satisfaction and trust Voice of the Customer: Start from the Customer JourneyOptimizing CX means understanding each customer interaction from awareness to loyalty. What are their expectations at each step? What are the moments of truth? Where do they get confused or frustrated? Where do they get delighted?... - Published: 2026-01-27 - Modified: 2026-01-28 - URL: https://asugoconsulting.com/improving-salesforce-security-without-breaking-ux/ - Categories: Security - Tags: Built-In Authenticators, Salesforce, Security How Salesforce Built-In Authenticators Reduce Account RiskEver feel like your phone has become a permanent part of your hand just to log into Salesforce? You’re not alone. Passwords alone are no longer enough. Attackers know this. Phishing kits, credential leaks, and automated login attacks have made simple username-and-password logins one of the weakest points in enterprise security. That’s why Salesforce requires multi-factor authentication (MFA). But not all MFA forms are the same. The most common are mobile-based forms, but they can create friction. This is where Salesforce’s Built-In Authenticators come in. The Problem With Phone-Based MFAPhone-based MFA forms are common and secure, but they aren’t always the best choice. From a user experience perspective, they introduce several points of failure: They can feel intrusive when used on a personal phone. They can be inconvenient, requiring users to reach for a phone every time they log in. They may be restricted or discouraged, especially in industries where phones aren’t allowed. In high-security environments, where phones may not even be allowed on the floor, it's most common to use physical security keys (e. g. , YubiKey) or external authenticator apps (Google Authenticator). While this works well, in some scenarios, Salesforce’s Built-In Authenticators may put the security team at ease, while providing a more streamlined experience for users. What Built-In Authenticators Do DifferentlyBuilt-In Authenticators shift authentication from something you carry or install to something you physically are or control, using the secure hardware already built into modern devices. Basically, you can log in... - Published: 2025-12-18 - Modified: 2025-12-24 - URL: https://asugoconsulting.com/asugo-in-2025-a-year-of-bold-growth-real-impact-and-measurable-change/ - Categories: Company Updates - Tags: 2025, asUgo, asUgoers, MOORE, recap The start of 2025 was less about moving fast and more about staying steady. The end of the year was about rising, carried by fellow asUgoers, partners, clients and purpose. The path forward remains open, not because every answer is known, but because alignment is stronger, relationships run deeper, and the community around us keeps growing. Going Beyond, Now with MooreOne of this year’s most meaningful steps forward was our partnership with Moore Belgium, both economically and socially. Being part of the Moore network gives an extra boost to our further European development, based on new business opportunities and market acceleration within the Advisory community. Furthermore, this partnership also opened doors to work alongside the Moore Belgium Foundation, whose mission is to give young people and vulnerable communities the means to grow through learning opportunities, health awareness and community initiatives. "All Eyes On... " Events: Bringing Data & AI into FocusTogether with Salesforce, we hosted several All Eyes On Data & AI events throughout the year. Hundreds of participants joined us across editions dedicated to data, AI and human-centred transformation. These sessions confirmed something powerful: our clients aren’t afraid of AI - they’re curious, experimenting, and increasingly building impact-driven use cases. Participation at Dreamforce 2025This year, Julien and Gaëtan represented asUgo at Dreamforce 2025, where the vision of the Agentic Enterprise truly came to life. As highlighted in our own recap, Dreamforce showed how AI-powered agents, Data Cloud and automation now work together in real business scenarios. Their participation reinforced... - Published: 2025-11-24 - Modified: 2025-11-24 - URL: https://asugoconsulting.com/salesforce-marketing-cloud-in-2025-what-you-need-to-know/ - Categories: Data & AI, Marketing - Tags: Agentforce, Marketing, Marketing Cloud, Marketing Cloud Next IntroductionSalesforce is evolving its marketing ecosystem at a rapid pace. New capabilities powered by AI, shifts in product naming, and the emergence of agent-based automation mean that many marketers and even seasoned consultants are asking the same question: If you’ve felt a bit lost in the product vocabulary: Marketing Cloud Next, Marketing Cloud Growth, Marketing Cloud Advanced, Marketing Cloud+, Agentforce Marketing - you’re not alone. The good news is that the logic behind this new structure is far more coherent than it first appears. This article breaks it all down in practical, human language and explains how each piece fits into the broader Salesforce marketing stack. The New Marketing Cloud: One Platform, Multiple EditionsSalesforce is reshaping its marketing technology around a simple idea: one unified, AI-powered platform that runs on Data 360 and Salesforce CRM. This modern vision is called Marketing Cloud Next, often referred to as the next-generation Marketing Cloud. Think of Marketing Cloud Next as the overall platform, with two editions that sit underneath it: Marketing Cloud Growth (MCG)Designed for small and medium-sized teams or businesses taking their first steps into data-driven omnichannel marketing. Growth focuses on speed, simplicity, and guided automation. Marketing Cloud Advanced (MCA)Built for enterprise organizations needing deep customization, advanced segmentation, real-time intelligence, and scalable orchestration. In short, Growth and Advanced are simply two versions of the same platform: Marketing Cloud Next, each designed for different levels of sophistication and scale. Source: SalesforceMarketing Cloud Plus: A Bridge for Existing Engagement CustomersWith thousands of organizations using... - Published: 2025-10-24 - Modified: 2025-10-28 - URL: https://asugoconsulting.com/dreamforce-2025-when-the-agentic-enterprise-became-real/ - Categories: Data & AI, Salesforce Events - Tags: DF25, Dreamforce IntroductionOver the past year, the enterprise AI landscape has transformed from experimentation to execution. 2024 was a year of hype and disruption: thousands of pilots, endless demos, and a rush to prove generative AI could fit into business workflows. Beyond the hype, what really matters is figuring out how to turn impressive demos into real, lasting value. 2025 is giving us the answer. The market has entered its consolidation phase. Organizations are realizing that AI maturity isn’t about choosing the smartest model - it’s about building the right architecture: unified data foundations, governance frameworks, and orchestration layers that connect human intent with autonomous action. The players capable of bridging the gap between model and execution - between reasoning and responsibility - will define the next decade of enterprise software. And that’s exactly what Salesforce positioned itself to do at Dreamforce 2025. The message was clear: Agentforce is no longer an idea; it’s an operating system for the agentic enterprise. From architecture to trust, Salesforce demonstrated how AI can transition from isolated copilots to fully integrated business agents, embedded across every workflow in Customer 360. Agentforce: From Prototype to ProductionSalesforce said that at the moment, they have 10,000 paying customers, up from just 3,000 at the start of the year, and aiming for 20,000 by year-end. Agentforce adoption is growing fast, but the reality behind the scenes is nuanced: only ~10% of customers have agents running at scale. The rest are still in the pilot or proof-of-concept stage, a clear signal... - Published: 2025-09-04 - Modified: 2025-09-04 - URL: https://asugoconsulting.com/autonomous-ai-agents-are-here/ - Categories: Data & AI, Marketing - Tags: Marketing, Marketing Cloud, Marketing Cloud Next IntroductionOver the past few years, AI has evolved from a "nice-to-have" experiment into the beating heart of digital transformation. In 2025, we're entering a new era where autonomous AI agents aren't just assisting people – they're independently executing complex tasks, making strategic decisions, and learning as they go. Salesforce is at the forefront of this shift with Agentforce, its platform for building and deploying autonomous AI agents inside your CRM. At asUgo, we've been working closely with clients to help them navigate this shift, from identifying the highest-value use cases to deploying agents that truly integrate into day-to-day operations. The Timing Couldn't Be BetterThe launch of next-generation AI models in 2025 - like ChatGPT-5, Claude Opus 4. 1, Gemini 2. 5 Pro and Mistral Large has significantly raised the bar for autonomy and reasoning: ChatGPT-5 came out in August 2025 with a unified architecture, adaptive reasoning, and a massive context window of ~400K tokens. It currently leads in reasoning, math, coding, and visual understanding. Claude Opus 4. 1, also launched in August 2025, boosts performance in coding, agent workflows, creative writing, and reasoning. It shows strong results on engineering tasks like SWE-bench (~72. 5%). Gemini 2. 5 Pro offers robust multi-step reasoning and excels when processing large documents thanks to internal "thinking" mechanisms and expansive context capabilities. Mistral Large, popular in Europe, is known for its efficiency, multilingual skills, and open approach. Its lightweight, high-performance design makes it appealing for enterprises balancing cost and power. In this competitive landscape, GPT-5... - Published: 2025-08-04 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/the-marketing-revolution-is-here-and-its-not-what-you-expected/ - Categories: Data & AI, Marketing - Tags: Marketing, Marketing Cloud, Marketing Cloud Next IntroductionImagine a world where your marketing campaigns don't just send messages, but actually engage in conversation with your customers. Where every email, SMS, and web interaction becomes a two-way conversation that builds real relationships. That's not a futuristic fantasy - it's the reality Salesforce has unveiled with the launch of Marketing Cloud Next. As marketing leaders, you've probably heard the buzz about "agentic marketing" and autonomous AI agents. But let's be honest - most of it feels like marketing hype. Marketing Cloud Next is basically the next step in the evolution of Marketing Cloud. It builds on what was already there, but adds more real-time data, smarter AI, and better automation to help marketers create more personalized and responsive experiences for their customers. The real question is: how does this actually impact your business, and more importantly, how do you make it work for you? At asUgo, we've been tracking this evolution closely because we've seen firsthand how marketing technology can either propel your business forward or become just another expensive tool gathering dust. Marketing Cloud Next isn't just another Salesforce product update - it's a fundamental shift in how marketing operates, and we're excited to share how we help our clients navigate this transition to maximize their ROI. Beyond the Hype: What Marketing Cloud Next Actually DeliversLet's cut through the buzzwords. Marketing Cloud Next isn't about adding more AI features to an outdated platform - it's a complete reimagining of marketing as a conversational, outcome-driven function. The key innovation?... - Published: 2025-07-19 - Modified: 2026-03-04 - URL: https://asugoconsulting.com/we-think-we-build-we-go-beyond-now-with-moore/ - Categories: Business Development, Company Updates - Tags: asUgo, Company Updates, MOORE We’re proud to announce that asUgo has officially joined Moore Belgium, together with the other companies from the DNA33 ecosystem - ngage, darwind, Squareflow, Net Circular and Im-Fine. Together with Moore Belgium (supported by investment partner Waterland), we’re shaping a new consulting powerhouse, with a European ambition and a unique combination of expertise in business strategy, data, technology to help large and mid-market organizations go beyond. About Our Partner: Moore BelgiumMoore Belgium is the largest independent accounting and consulting firm in the country, supporting thousands of entrepreneurs and organizations across every stage of growth. With 1,850+ professionals in 60 locations, Moore combines strong local presence with a growing European footprint (BE, NL, UK, ES, DE) and a clear ambition to keep expanding. Their services span Accounting, Audit, Tax & Legal, Consulting, and Technology Advisory, all grounded in a culture of entrepreneurship, innovation and sharing. Moore Belgium also has a technological presence through element61, a key Belgian player in data science and business analytics, and a trusted partner of technologies like Databricks, Qlik, Microsoft, and SAP. This further strengthens their ability to turn data into strategic value for clients. What This Partnership MeansOur legal structure remains unchanged, and so does our DNA. The asUgo brand stays, and we continue to operate as the team you know and trust. But with this partnership, we now have greater reach, more capacity, and access to a powerful ecosystem of complementary skills. This move allows us to stay true to who we are – #curious,... - Published: 2025-07-10 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/social-profit-in-full-evolutions/ - Categories: Nonprofit & Social Impact - Tags: Nonprofit IntroductionMid-year is a good moment to look back and forward to expectations and evolutions captured last year in the Trend Pulse of the Social-Profit sector. An exchange with Jürgen Janssens (Head of Non-Profit & Social Impact at asUgo) on some first learnings, and ideas for the months ahead. A discussion at the intersection of organisational creativity, technological potential and human determination. Early 2025, asUgo published its first Trend Pulse, as part of the 2024 Report. What was the goal? We looked indeed at evolutions in 2024 and expectations for 2025. Fundraising organisations were facing changing giving habits, NGOs were challenged in many regions, and foundations were in full transition, while data, technology and collaboration offered new possibilities. That’s why we looked at evolutions in some key areas, like funding instruments, data and non-financial enablers, supporting impact with AI, scaling impact across ecosystems, and skills development. The down-to-earth goal is to listen and feel what’s ahead, understand what is living, and think proactively ahead. As we are collaborating with a wide spectrum of organisations, it seemed logical to take that extra step. We wanted to stimulate reflections and find workable solutions, enabled by technology and/or guidance on organizational, process or human matters. Being now mid-year, what are the first observations? Be it on ecosystem scaling (funding and activity synergies), technology activation, collaborative dynamics or the support of volunteers, most of those evolutions and expectations still stand. Nascent evolutions take maybe a bit more time. But that gets compensated by the increasing... - Published: 2025-06-02 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/salesforce-data-migration-10-risks-you-cant-afford-to-ignore/ - Categories: Data & AI - Tags: Data, Data Migration, Risks, Salesforce IntroductionAt asUgo, we see data migration not just as a technical milestone, but as a strategic enabler of transformation within Salesforce and beyond. When done right, it lays the foundation for scalable growth and confident decision-making. Yet, the risks are real — and often underestimated. We’ve partnered with clients across industries to navigate complex migrations with precision. And if there’s one thing we’ve learned: success comes from preparation, alignment, and trust in the process. Common Data Migration Risks Unclear Scope and Objectives Without a well-defined scope, data migrations can spiral out of control. Misunderstandings about which objects or fields should be migrated, which records should be archived instead, and what quality standards apply, often lead to delays and rework. Poor Data Quality Migrating data "as is" without assessing its quality often results in cluttered and unreliable information in the target system. Duplicates, inconsistencies, and obsolete records can damage trust and disrupt processes. Incomplete Data Mapping Missing or incorrect field mappings can break data relationships, confuse users, and trigger automation failures. This risk increases when multiple source systems are involved. Inadequate Testing Skipping or rushing through testing stages like dry runs, UAT, or integration checks can lead to critical errors being discovered too late. Active Automations During Data Migration Leaving automations such as Flows, Apex Triggers, and Process Builders active can lead to unintended consequences. These automations might execute actions like sending emails, updating related records, or initiating integrations, disrupting the process and introducing data inconsistencies. No Backup or Rollback Strategy... - Published: 2025-04-28 - Modified: 2025-05-09 - URL: https://asugoconsulting.com/how-composable-architecture-enhances-business-agility-and-reusability/ - Categories: Integration Strategy - Tags: Integration Strategy IntroductionThe future of business technology is not built on rigid, one-size-fits-all systems but on flexible, adaptive solutions. Composable architecture is revolutionizing how companies approach digital transformation by providing a framework for rapid, scalable change. With reusable building blocks that integrate seamlessly, businesses can quickly implement new features, improve efficiency, and stay ahead in an increasingly competitive market. Composable Architecture: The Key to Scalable and Agile IntegrationComposable architecture isn’t a new concept, but its strategic importance has never been greater. Businesses need modular, API-driven components that can be quickly assembled, reconfigured, and scaled—without the constraints of traditional integration approaches. Research suggests that companies adopting composable strategies could achieve an 80% faster rate of new feature implementation compared to their competitors. This approach relies on: Packaged Business Capabilities (PBCs) – Self-contained business functions (e. g. , customer management, payments, order processing) exposed as APIs or microservices. Event-Driven & API-First Connectivity – Decoupling services using real-time messaging and API interactions to ensure seamless interoperability. Federated Governance & Observability – Empowering teams to build and manage integrations autonomously while maintaining enterprise-wide visibility and compliance. Reusable Building Blocks: Accelerating Digital TransformationAt the core of composable architecture is reusability. Rather than reinventing the wheel for every integration, organizations can leverage prebuilt components that accelerate digital transformation: Companies that have embraced a composable approach report 40% faster integration times, enabling them to implement new features without disrupting existing workflows. Composable Integration in ActionWe have helped businesses successfully implement composable integration strategies that: Accelerate Time-to-Market – New integrations... - Published: 2025-03-31 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/enhancing-customer-experience-with-ai-driven-marketing-automation/ - Categories: Data & AI, Marketing - Tags: Marketing IntroductionOver the last decade, customers have come to expect more than just generic marketing messages, they demand personalized, seamless, and efficient interactions with brands. This principle is not new, however with the emergence of artificial intelligence (AI), how can one take advantage of AI capabilities to transform Marketing Automation, enabling businesses to deliver hyper-personalized experiences at scale? What are the new challenges that must be addressed? In line with the mantra “Fall in love with the problem, not the solution”, the core questions remain the same, only the answers have changed. In this article, we explore how AI enhances Marketing Automation, improves customer experience, and what businesses need to consider when leveraging this powerful technology. The Evolution of Marketing AutomationPersonalized marketing and automation became crucial with the rise of digital marketing, social media, and big data. Companies started shifting from mass communication, a “one-size-fits-all” approach, to more customer-centric strategies driven by data. This evolution enabled deeper personalization through advanced segmentation, dynamic content based on demographics and behavioral data, and customer journeys. By leveraging journey mapping, businesses identified key strategic touchpoints and refined customer experience, ensuring interactions were more relevant and engaging. This marked a significant step forward in enhancing customer experience, making marketing not just more targeted but also more meaningful for each individual. In this customer-centric approach, managing large amounts of data became critical. However, companies often struggled with data silos, poor data quality, and duplicates, which prevented them from delivering personalized experiences. Moreover, many companies lacked the in-house... - Published: 2025-03-14 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/ai-adoption-success-leveraging-adkar-for-human-centric-change/ - Categories: Change Management, Data & AI - Tags: ADKAR, Agentforce, AI, Change Management Human & Robot: A New Dynamics of workplace collaborationIn the reflection process on how to become a “data augmented” organization, special attention should be given to the human side of this change and how organizations can help individuals to adopt disruptive AI solutions and collaborate with robots. Artificial intelligence (AI) offers a tremendous opportunity to enhance efficiency, profitability, and innovation. However, AI adoption can be disruptive, especially when employees fear job displacement or lack the necessary skills to adapt to new roles and tasks. Addressing these concerns is essential for a smooth transition. Following the ADKAR framework, Agentforce implementation projects show new challenges in change management. These new challenges include additional difficulties in terms of profitability projections and setting goals for the sponsor, and the definition of the WIIFM (What’s In It For Me? ) principle (assist human capabilities or automate and optimize processes for team leaders), but also the management of resistances when change can present new opportunities for some, such as new roles, or threats to others, such as job displacement. When launching AI initiatives in line with the company mission and vision, organizations become responsible for creating a coalition around the initiative and its main strategic objectives, favour the culture of change, provide the right tools and related trainings, involve stakeholders and remove resistance. Nowadays, the understanding of AI challenges and impact is low, leading to disengagement and resistances. At asUgo, we practice the ADKAR model as part of our approach to managing organizational change. By focusing... - Published: 2025-03-03 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/how-ai-is-transforming-customer-experience-and-business-operations/ - Categories: Data & AI - Tags: Agentforce, AI, Customer Experience Tackling the Growing Skills Deficit What’s Changing in Customer Experience? Artificial Intelligence (AI) is no longer a futuristic concept; it has become an integral part of how businesses operate and engage with customers. According to recent studies, over 40% of companies globally plan to invest in AI for customer service by 2026. At asUgo we are exploring with many of our clients across industries how AI can reshape customer experience and business operations by driving efficiency, personalization, and innovation, and helping them remain competitive. Their struggles reveal common pain points that hinder growth and efficiency: Scaling Without Increasing Costs – Businesses face difficulties in expanding operations while maintaining cost-efficiency and workforce optimization. Studies show that 70% of companies struggle to scale without compromising on quality. Turning Data into Actionable Insights – Businesses generate vast amounts of data, with 94% of executives reporting difficulties in converting data into actionable strategies . Bridging Customer Engagement Gaps – Traditional customer service models often lead to slow response times, inconsistent experiences, decreased satisfaction and poor customer retention rate. 87% of consumers expect personalized interactions, yet 61% of businesses fail to meet these expectations . Eliminating Operational Bottlenecks – Repetitive manual processes reduce productivity and limit business agility. Research indicates that businesses that integrate AI into operations can see a 20% improvement in efficiency. Strengthening Security and Compliance – 60% of enterprises face challenges in keeping up with evolving cybersecurity threats, with AI solutions providing critical support in detecting vulnerabilities. Traditional methods no longer suffice. Businesses must reinvent customer interactions... - Published: 2025-01-16 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/non-profit-social-impact-annual-report-2024/ - Categories: Nonprofit & Social Impact - Tags: AI, Nonprofit, Report, Trends Tackling the Growing Skills Deficit More than ever, it’s about collaborative actionsThis past year, trust and dialogue have become more important than ever. With polycrisis challenges becoming increasingly tangible, and 50 countries (covering half of the world’s population) heading to polls, a lot of attention has gone to (need for) democracy, human aid, climate efforts, health, education, information and more. This resulted (and still results) in heavy pressure on local efforts and international alliances. Our Annual Report provides a snapshot of this year’s collaborations (the DNA of the organisations, and a zoom on activity and impact). It also keeps the pulse on a series of evolutions and trends. Most importantly, the report leaves room for the Community. In the end, it is about people. People crafting ideas, taking actions and driving change – together. In 2024, organizations counted on asUgo for more than digital or, now also, AI. Experience exchange, ideation and human guidance were an important part of our collaborations, together with technology. It allows to go even further in growing impact. Author: Jürgen Janssens, Director asUgo, Head of Non-Profit & Social Impact - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/accelerating-digital-transformation-in-cities/ - Categories: Public Sector - Tags: CityZen by asUgo, Public Sector, Solutions Tackling the Growing Skills Deficit Strengthen citizen trust and engagementIn an era where technology drives progress, cities and municipalities stand at the forefront of transformation. Yet, the journey to digital excellence isn't without its hurdles—limited resources, resistance to change, and outdated processes often impede progress. CityZen by asUgo innovative Salesforce-powered solution designed to reimagine how cities operate. By automating workflows, unifying systems, and prioritizing citizen engagement, CityZen transforms challenges into opportunities. With tools like real-time monitoring, social assistance management, and financial analytics, CityZen equips municipalities to not only keep pace with change but lead it. Make your city a hub of innovation. CityZen is here to help you get there. Learn more and book a demo today. Author: Jennifer Melignon, Manager, asUgo - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/co-investment-program-with-ai-agents/ - Categories: Data & AI - Tags: Agentforce, AI, Co-Investment Tackling the Growing Skills Deficit From Strategy to Implementation: Your AI Transformation in 8 WeeksIn today’s hyper-competitive landscape, organizations that harness the power of AI are better equipped to innovate, scale, and deliver exceptional customer experiences. At asUgo, we understand the challenges businesses face when implementing cutting-edge technology, from resource constraints to technical complexities. That’s why we’ve created a unique co-investment program—a partnership model designed to accelerate your AI journey while sharing the risks and rewards. Key Highlights of Our Co-Investment Model: Shared Journey for Shared Success: Co-investing means we’re in this together. By pooling resources, expertise, and innovation, we help you achieve your goals faster and more effectively. Certified AI Experts: Our team of over 30 Salesforce-certified AI specialists represents one of the largest AI talent hubs in Belgium, consistently trained to stay ahead of trends and anticipate your needs. Tailored AI Solutions: Whether it's sales, marketing, service, or eCommerce, we customize pre-built AI agents that seamlessly integrate into your Salesforce ecosystem and broader application landscape. What Makes Us Different? We connect business strategy with data governance and robust technical architecture. Our AI solutions are practical, scalable, and easy to adopt. We help you see tangible results in as little as four to eight weeks, ensuring a rapid return on your investment. Your Next Steps: A complimentary first consultation to explore your AI potential. A pragmatic journey tailored to your goals, from proof of concept to solution design. Long-term partnership to ensure continuous growth and innovation. Let’s build the future of your business together.... - Published: 2025-01-16 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/mastering-data-challenges-with-data-bridge/ - Categories: Data & AI - Tags: Agentforce, AI, Data, Data Bridge Tackling the Growing Skills Deficit About Data BridgeIn the battle against fragmented data and siloed systems, our asUgo Data Bridge framework emerges as a powerful ally. Focused on CRM, Data, AI, and Trust, we recently employed this approach to address urgent client issues and drive substantial improvements. Addressing Client-Specific ChallengeRecently, we applied the Data Bridge framework to help our financial services client to overcome several pressing business challenges, including: Fragmented data, which led to disjointed customer interactions and no single source of truth. Data silos, limit the organization’s ability to perform cross-departmental analysis and collaboration. Limited data insights, prevented the business from fully utilizing the wealth of data it was collecting. Trust and compliance concerns, particularly around data privacy, security, and regulatory compliance. Data Bridge as a SolutionWe addressed the challenges by using Data Bridge’s structured approach, focusing on four critical areas: CRM, Data, AI, and Trust). Here's how the framework was applied: Enhancing CRM for Personalized Experiences. Data Bridge’s CRM dimension focuses on improving customer engagement across all touchpoints. For our client, scattered data resulted in inconsistent customer experiences. Through a unified CRM platform, we enabled the client to have a 360-degree view of their customers, leveraging tools like Salesforce. This enhanced their ability to deliver personalized experiences, improving customer satisfaction and operational efficiency. Centralizing Data for Better Insights. The data dimension of Data Bridge ensures that organizations can effectively utilize their data. In this case, data was siloed, making it difficult to perform comprehensive analysis. We centralized the client’s data into a unified... - Published: 2025-01-12 - Modified: 2025-08-05 - URL: https://asugoconsulting.com/strategies-for-success-in-managing-change-in-public-sector-projects/ - Categories: Project Management, Public Sector - Tags: Change Management, Public Sector Effective Strategies for Digital Transformation in the Public Sector Change is inevitable, especially in the dynamic landscape of the public sector. With the aim to reposition citizens at the center of all interactions and make the actions of public administration more efficient, various levels of government have introduced ambitious digital transformation programs. When change management intersects with the ongoing digital transformation efforts, resistances to change may pose significant challenges... In asUgo experience working on projects within the public sector, we've observed consistent patterns in the challenges faced by public entities when it comes to change management. Effectively managing change and overcoming resistances is crucial for project success. By addressing these challenges strategically and leveraging key factors contributing to success, public sector organizations can navigate the complexities of digital transformation more effectively. Discover our 11 levers to maximize success in digital transformation projects for the public sector: Defining Project Success A clear definition of the project expected outcomes is key. This involves establishing clear project objectives, key success indicators, and quantifying these indicators to ensure alignment with organizational goals. With these explicit success indicators in place, we can align all stakeholders with the objectives, prioritize efforts, and assess success at various project milestones. Establishing a Coalition of Sponsors to Support the Initiative It's imperative for both the sponsor and the entire executive committee to be in alignment with the project's objectives and aspirations. This minimizes power struggles and helps gain support from key stakeholders, which is essential for driving the transformation forward effectively. Establishing Clear Governance and RACI Matrices This... - Published: 2021-04-16 - Modified: 2025-03-12 - URL: https://asugoconsulting.com/the-nonprofit-skills-gap-challenges-and-opportunities/ - Categories: Nonprofit & Social Impact, Thought Leadership - Tags: Nonprofit, Skills Tackling the Growing Skills Deficit Challenges in Non-profitThe non-profit sector is facing a growing challenge: a skills gap between the skills employees have and the skills they need to succeed in today's ever-evolving environment. This gap is due to several factors, including: Rapid technological advancements: Technology is transforming how non-profits operate. From fundraising and marketing to data analysis and impact measurement, new skills are needed to leverage these tools effectively. Shifting donor expectations: Donors are increasingly demanding transparency and accountability from the organizations they support. This requires nonprofits to have strong data analysis skills to measure their impact and communicate their results. Generational differences: Younger generations entering the workforce have different skills and expectations than previous generations. Non-profits need to adapt their work culture and training programs to attract and retain this talent pool. The Impact of the Skills GapThe skills gap can have a significant negative impact on non-profits. Here are some of the consequences: Reduced efficiency and effectiveness: Without the necessary skills, employees may struggle to complete tasks efficiently or achieve desired outcomes. This can lead to delays in project implementation and an inability to meet strategic goals. Limited innovation: Non-profits may be hesitant to adopt new technologies or strategies if they lack the skills to implement them effectively. This resistance to change can hinder organizational growth and adaptation in a fast-paced environment. Difficulty fundraising: With competition for donor money increasing, nonprofits need to be able to demonstrate their impact and effectiveness. A lack of data analysis skills can make this difficult, as... ## Portfolio - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/master-data/ - Portfolio Categories: Manufacturing - Portfolio Skills: CPQ, Sales Cloud, Service Cloud - Portfolio Tags: Sales Accelerator, Service Accelerator About the ClientA long-established Belgian company specializing in flat glass, with a history spanning over 130 years. Known for its commitment to quality service, the company earned the title of 'Best Managed Company' in 2022 and 2023. It focuses on providing top-tier service in the B2B context while pushing the limits of innovation and service excellence. Customer ChallengeThe client sought to integrate various data sources to streamline the quoting process, enhance support for B2B clients, and improve collaboration with partner vendors. They needed to replace their existing ERP system and align KPIs and data models to become a fully data-driven company. Solution ProvidedasUgo helped integrate multiple data sources into a unified system, optimizing the quoting process and improving support for B2B clients. The new system facilitated better collaboration with partners and vendors, replaced the outdated ERP, and aligned data models and KPIs. This transformation enhanced service quality, improved both user and customer experience, and strengthened stakeholder engagement, positioning the company for future growth. asUgo accelerators involved: Sales Accelerator, Service Accelerator Products ImplementedSales CloudService CloudCPQMulesoft - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/lead-nurturing/ - Portfolio Categories: Manufacturing - Portfolio Skills: Marketing Cloud - Portfolio Tags: Marketing Accelerator About the ClientA long-established family-owned company operating in Belgium and Luxembourg, specializing in providing tailor-made furniture to meet the unique needs of their clients. Customer ChallengeThe client aimed to enhance their lead nurturing and marketing strategies to attract, engage, and convert high-quality leads, with the ultimate goal of driving growth and building long-term customer loyalty. Solution ProvidedasUgo implemented a solution that streamlined the lead nurturing process and optimized marketing strategies. This approach improved sales productivity by enabling better targeting and engagement with potential customers. The solution also enhanced the overall customer experience and significantly increased the impact of the company’s marketing efforts, driving higher conversion rates and customer retention. asUgo accelerators involved: Marketing Accelerator Products ImplementedMarketing Cloud Account Engagement - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/process-optimization/ - Portfolio Categories: Construction, Nonprofit - Portfolio Skills: Nonprofit, Service Cloud - Portfolio Tags: Service Accelerator, Solutions for Nonprofit About the ClientA nonprofit organization dedicated to developing permanently affordable housing projects in a major European city, focused on providing housing solutions for individuals with limited means on collectively-owned land. Customer ChallengeThe client sought to improve their Salesforce instance by reducing administrative work, better monitoring the lifecycle of their candidates and properties, and integrating their forms. They also aimed to enhance the capabilities of their managed packages. Solution Provided asUgo optimized the Salesforce instance to streamline administrative processes, allowing for improved tracking of candidates and properties. Integration of forms and enhanced managed-package capabilities resulted in significant productivity gains. The solution also improved monitoring capabilities, reducing the administrative workload and boosting overall efficiency. asUgo accelerators involved: Solutions for Nonprofit, Service Accelerator Products Implemented Nonprofit Success PackExperience Cloud - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/salesforce-optimization/ - Portfolio Categories: Education, Nonprofit - Portfolio Skills: Nonprofit, Sales Cloud - Portfolio Tags: Sales Cloud, Solutions for Nonprofit About the ClientA purpose-driven learning and talent development agency focused on helping organizations cultivate the skills, mindset, and culture needed for sustainable growth. The client aims to foster purpose-driven leadership to drive employee and organizational development. Customer ChallengeThe client faced multiple challenges, including delivering maximum societal impact within a minimal budget, limited internal Salesforce expertise, and the need to independently manage two Salesforce platforms with different scopes. Additionally, the preparation phase required a thorough analysis of business drivers and product strategy optimization, all while working under tight financial constraints. Solution ProvidedA partner company of asUgo conducted the preparation phase pro-bono, analyzing business drivers and optimizing the product strategy, ensuring alignment with the client’s goals and resource constraints. asUgo led the implementation, with additional investment from our consultants through the Pledge 1% commitment, providing extra resources and expertise to ensure a high-quality delivery despite the budget limitations. The project was managed using agile methodologies, involving key client resources in short implementation phases. This approach enabled efficient project execution while preparing the client team for greater autonomy in maintaining and operating their Salesforce tools, ultimately reducing the need for external support. asUgo accelerators involved: Solutions for Nonprofit, Sales Accelerator Products ImplementedSales CloudNonprofit Success Pack - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/fragmented-transformation/ - Portfolio Categories: Manufacturing - Portfolio Skills: Commerce Cloud B2B, CPQ, Revenue Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Billing, eCommerce Accelerator, Sales Accelerator, Service Accelerator About the ClientA leading Belgian company with over 30 years of experience in 3D printing, specializing in sustainable manufacturing and healthcare personalization. The company offers software and services to empower clients across various industries, aiming for a positive impact. Customer ChallengeThe company's growth was hampered by outdated IT systems. Separate systems for sales, finance, and operations created data silos, making it difficult to gain a complete view of customers and collaborate effectively across departments. The slow and inflexible project management approach also delayed product development. Solution ProvidedasUgo helped transform the company's IT infrastructure by replacing fragmented systems with a unified Salesforce platform. This overhaul resulted in: Enhanced User Experience: A single platform streamlined workflows and eliminated data silos, providing a comprehensive view of customer and product information across departments. Streamlined E-commerce: Two e-commerce sites were consolidated into one, simplifying online sales and ensuring seamless integration with back-end processes such as order fulfillment and finance. Agile Product Management: The flexible product catalog accommodated the complexity of various product variations and custom 3D-printed designs. Standardized Processes: Conflicting workflows were harmonized, enhancing collaboration and ensuring consistent order processing. Data-Driven Sales: Real-time insights and improved data accuracy empowered the sales team to make data-driven decisions, boosting efficiency and performance. asUgo accelerators involved: Sales Accelerator, Service Accelerator, eCommerce Accelerator Products ImplementedSales CloudService CloudCommerce Cloud B2BRevenue Cloud (CPQ/Billing)Experience Cloud - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-experience/ - Portfolio Categories: Healthcare - Portfolio Skills: Experience Cloud, Marketing Cloud, Sales Cloud, Service Cloud, Service Max - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA global leader in particle accelerator technology, specializing in solutions for diagnosing and treating cancer and other serious illnesses, as well as industrial applications. The company operates across multiple business units, offering innovative products and services worldwide. Customer ChallengeThe company faced challenges in providing a unified and seamless customer experience due to its decentralized operations. Each business unit employed distinct commercial strategies and IT tools, leading to a fragmented customer journey. This created an inconsistent online presence, disjointed communication channels, and limited customer empowerment. Customers struggled to find and purchase products, report issues, and track resolutions efficiently due to the lack of a centralized platform. Solution ProvidedWe implemented an integrated e-commerce platform that streamlined online purchases and centralized product information. A user-friendly customer community was developed, enabling easy browsing of product catalogs and access to installed equipment details. Customers were empowered with turnkey administration, allowing them to manage secure platform access as administrators. Seamless communication channels were integrated, ensuring alignment with the company's existing strategies. The platform prioritized security and adhered to GDPR compliance, creating a consistent and positive customer experience while simplifying administration and empowering users. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudMarketing Cloud Account Engagement Experience CloudService Max - Published: 2024-12-12 - Modified: 2025-03-03 - URL: https://asugoconsulting.com/portfolio-items/team-foundation/ - Portfolio Categories: Healthcare, Nonprofit - Portfolio Skills: Conga, Findock, Marketing Cloud, Nonprofit, Sales Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Solutions for Nonprofit About the ClientA Belgian non-profit organization dedicated to the fight against cancer. The organization supports groundbreaking research, provides vital information and assistance to patients, and promotes cancer prevention through targeted campaigns and initiatives. Customer ChallengeThe organization faced difficulties in maximizing the impact of its employees and volunteers. Key challenges included a lack of a unified data structure for stakeholder engagement, the need for targeted communication strategies, and the necessity to adapt project dynamics during the pandemic. Additionally, they struggled with managing donations, event coordination, and campaign execution efficiently. Solution ProvidedWe implemented a unified 360° view of stakeholders using Salesforce, centralizing data to improve engagement strategies and foster a deeper understanding of interactions. A robust donation management system was deployed to handle corporate contributions and optimize fundraising efforts. Teams were empowered through Agile methodology training and Salesforce platform knowledge, enabling them to manage projects effectively and utilize data to its full potential. Legacy data integration ensured seamless access to historical information, enriching decision-making processes. Dedicated modules for event management, campaign management, and digital marketing automation streamlined operations and boosted outreach. Integration with financial systems provided a consolidated view of financial data, supporting better resource allocation and strategic planning. These initiatives significantly enhanced operational efficiency and impact. asUgo accelerators involved: Sales Accelerator, Marketing Accelerator, Solutions for Nonporfit Products ImplementedSales CloudMarketing Cloud Account Engagement (Pardot)Nonprofit Success PackCongaFindock - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/marketing-automation/ - Portfolio Categories: Nonprofit - Portfolio Skills: Marketing Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Service Accelerator About the ClientA coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer rights, promoting market fairness, and ensuring consumer safety. The organization provides a range of services to support consumers in navigating legal and market challenges. Customer ChallengeThe organization sought to shift from a product-centric to a customer-centric approach but faced several hurdles. These included the absence of a lead management system, limited integration between offline and online channels, and a lack of a 360° customer view, which impeded effective targeting. Additionally, a weak loyalty program and manual processes for customer journeys, segmentation, scoring models, and loyalty tracking hindered their ability to build strong customer relationships and improve engagement. Solution ProvidedWe transformed the organization’s customer management and marketing processes by implementing a centralized CRM using Salesforce Service Cloud to manage all leads and customer interactions. Marketing Cloud was integrated with the CRM for seamless automation of targeted campaigns and enhanced lead nurturing. A 360° customer view was established, centralizing customer data to provide comprehensive insights into preferences and behavior. We also launched a loyalty program to incentivize repeat business and foster long-term customer relationships. By optimizing the IT architecture, we simplified operations and laid the foundation for future growth. These improvements led to reduced churn rates, increased win-back success, enhanced customer satisfaction (CSAT/NPS), and more effective lead capture and nurturing. asUgo accelerators involved: Service Accelerator, Marketing Accelerator Products ImplementedService CloudMarketing Cloud - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/complaint-management/ - Portfolio Categories: Nonprofit - Portfolio Skills: Service Cloud - Portfolio Tags: Service Accelerator About the ClientA coalition of consumer associations operating in Belgium, Italy, Portugal, Spain, and Brazil, actively advocating for consumer rights, promoting market fairness, and ensuring consumer safety. The organization provides a range of services to support consumers in navigating legal and market challenges. Customer ChallengeThe organization sought to better address consumers’ legal assistance needs and provide a seamless omnichannel experience. This required integrating their digital complaints handling platform with a new case management tool built on Salesforce. The project aimed to launch a comprehensive complaint resolution service to support consumers through legal disputes, while also enabling collaboration with external partners. This initiative needed to accommodate diverse country-specific requirements and strengthen the organization’s position amidst growing competition from legal technology start-ups, law firms, and insurance companies. Solution Provided We implemented Complaint as a Service (CaaS), a fully integrated complaint management system accessible to back-office teams, consumers, and internal lawyers. Customers could submit complaints through the organization’s website for streamlined resolutions. The solution was localized for each participating country, ensuring it met the unique legal and operational requirements of Belgium, Italy, Portugal, and Spain. The platform empowered the organization to provide end-to-end support, from legal advice to court interventions, setting them apart in the legal market. This digital transformation reinforced their market position, improved operational efficiency, and elevated the consumer experience. asUgo accelerators involved: Service Accelerator Products ImplementedService Cloud integrated with document management system and messaging platform - Published: 2024-12-12 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/team-collaboration/ - Portfolio Categories: Public Sector - Portfolio Skills: Experience Cloud, Marketing Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA public organization tasked with promoting foreign trade and attracting foreign investments. The agency supports global and local stakeholders through various programs and initiatives, fostering economic growth in the region. Customer ChallengeThe agency faced the challenge of onboarding 350 global users onto Salesforce within a year while simultaneously managing other digital transformation projects, such as implementing Microsoft 365 and developing new websites. With a commitment to continuous improvement, the organization focused on enhancing ownership in change management, building IT capacity for knowledge sharing, and advancing agile practices to ensure smoother workflows. Solution ProvidedWe implemented a new CRM system to centralize accounts, contacts, and files, breaking down departmental silos and enabling better collaboration. Clear governance and permissions allowed employees to efficiently request updates on records. Key features included a custom filtering module, a member portal for managing internships and client files, and robust preference and consent management. The portal enabled users to propose internships, access CVs, and communicate about grants, with integration to SharePoint, Ordiges, and Agence du Numérique. Historical data was successfully migrated to Salesforce, and EXPLORT workflows were automated. Marketing Cloud was leveraged for newsletters, profiles, email templates, and customer journeys. Our team managed requirements, design, scrum organization, change management, testing, documentation, and support. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudService CloudMarketing CloudExperience Cloud - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/operational-efficiency/ - Portfolio Categories: Energy & Utilities - Portfolio Skills: Field Service, Sales Cloud, Service Cloud - Portfolio Tags: Sales Accelerator, Service Accelerator About the ClientA multinational energy provider operating across multiple regions and energy sectors, serving a diverse customer base and employing over 600 Salesforce users. Customer ChallengeDespite utilizing Salesforce Service Cloud, Sales Cloud, and other modules, the client faced significant challenges with customer centricity, operational efficiency, and performance. Key issues included fragmented systems, inefficient omnichannel case management, and limited process automation, which impeded their ability to deliver seamless customer experiences and optimize operations. Solution ProvidedOur team implemented a comprehensive Salesforce solution tailored to address these challenges. We developed a unified customer view to enhance personalization, improve service delivery, and boost customer satisfaction and loyalty. Operational efficiency was achieved through system integration, real-time performance dashboards, and standardized processes across regions. Additionally, the lead-to-contract process was streamlined, enabling the organization to reduce churn, increase market share, and achieve their strategic goals. asUgo accelerators involved: Sales Accelerator, Service Accelerator Products ImplementedSales CloudService CloudField Service - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/payment-platform/ - Portfolio Categories: Financial - Portfolio Skills: Analytics, Experience Cloud, Field Service, Mulesoft, Revenue Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Data & AI Accelerator, Integrations Accelerator, Sales Accelerator, Service Accelerator About the ClientA rapidly growing payment services provider in the Benelux region, specializing in merchant acquiring and payment solutions, operating under the framework of stringent regulatory compliance and technological innovation. Customer ChallengeThe client sought to establish itself as a leading payment acquirer while addressing key challenges, including adhering to complex regulatory requirements, managing rapid growth, and integrating cloud-based solutions. They needed to deliver tailored user experiences, a seamless merchant portal, and consolidate fragmented customer data into a unified 360° view. Solution ProvidedWe implemented Salesforce Customer 360 to create a unified view of merchant activities and streamline client onboarding. MuleSoft integration enabled efficient data exchanges and scalability, while Salesforce Service Cloud and Genesys CTI enhanced customer support. Salesforce CRM Analytics consolidated data for better decision-making, and a scalable architecture, including a self-service portal and low-paper solutions, optimized operations. These solutions improved efficiency, strengthened client relationships, and positioned the client for future growth. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Data & AI Accelerator, Integrations Accelerator Products ImplementedSales CloudService CloudRevenue CloudExperience CloudAnalyticsField ServiceMulesoft - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-centric-mobility/ - Portfolio Categories: Mobility - Portfolio Skills: Marketing Cloud, Sales Cloud, Service Cloud - Portfolio Tags: Marketing Accelerator, Sales Accelerator, Service Accelerator About the ClientA leading transport operator in a major European city, committed to enhancing the mobility experience for its customers and passengers through efficient and accessible urban transport services. Customer ChallengeThe client aimed to transition towards a more customer-centric approach, focusing on improving customer relations, communication efficiency, and the adaptability of their product offerings, such as flexible subscriptions. They needed to implement a modern CRM tool to support these goals. Solution ProvidedasUgo implemented a customer-centric CRM solution that streamlined communication processes, enabling more efficient customer interactions. This solution enhanced the adaptability of services, allowing for flexible product offerings like customizable subscriptions. The result was a significant improvement in customer relations, communication efficiency, and service flexibility, better meeting passenger needs. asUgo accelerators involved: Sales Accelerator, Service Accelerator, Marketing Accelerator Products ImplementedSales CloudService CloudMarketing Cloud Engagement - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/grants-management/ - Portfolio Categories: Nonprofit - Portfolio Skills: Nonprofit, Service Cloud - Portfolio Tags: Service Accelerator, Solutions for Nonprofit About the ClientA global grant-making organization dedicated to fostering a safer, fairer, and more sustainable world. The organization focuses on critical issues such as climate change, social justice, and education, awarding grants to initiatives driving meaningful change worldwide. Managing its complex and diverse grant portfolio requires an efficient and scalable system. Customer ChallengeTo modernize operations, the organization implemented a highly customized grants management application using Salesforce Non-Profit Success Pack, replacing a 20-year-old legacy system. However, the project faced significant challenges, including an unstable solution plagued with critical bugs, data migration issues, and severe time and budget overruns. These problems put the project at risk, requiring external expertise to stabilize the system and ensure a successful go-live. Solution ProvidedWe adopted a comprehensive approach to tackle these issues. Through in-depth analysis, we identified the root causes of system instability and data migration challenges. Our team designed and implemented the required functionalities, conducted rigorous testing to ensure stability, and deployed fixes while providing thorough documentation for future reference. Additionally, we streamlined the organization’s complex grants management processes by fully leveraging Salesforce Non-Profit Success Pack and Service Cloud. These efforts stabilized the solution, improved operational efficiency, and positioned the organization for long-term success in driving global impact. asUgo accelerators involved: Service Accelerator, Solutions for Nonporfit Products ImplementedService CloudNon-Profit Success Pack - Published: 2021-07-29 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/customer-engagement/ - Portfolio Categories: Mobility - Portfolio Skills: Amazon Connect, Einstein, Service Cloud, Service Cloud Voice - Portfolio Tags: Data & AI Accelerator, Service Accelerator About the ClientA leading European parking operator with over 1,000 car parks across multiple countries, including Belgium, France, Italy, and Spain. The organization provides convenient parking solutions at city centers, airports, and train stations, catering to millions of customers annually. Customer ChallengeThe client’s reliance on local partners created a fragmented system landscape, hindering their digital transformation efforts and preventing the establishment of a unified platform. The project involved building a centralized system amidst ongoing migrations, ensuring consistent performance metrics across international markets, and complying with complex legal and data privacy regulations. Achieving these goals required close collaboration with internal legal and data protection teams to navigate regional requirements. Solution ProvidedWe unified the client’s fragmented systems into a central platform to standardize operations across regions and streamline future deployments. Scattered customer data was consolidated to create a 360° view, enabling personalized customer experiences. Disconnected communication channels, such as email, landlines, and websites, were integrated into a seamless omnichannel experience, offering customers effortless interaction through preferred channels like mobile apps and web portals. By integrating CRM, SAP, and back-office systems, we automated manual tasks, boosting efficiency and freeing up resources for growth. Additionally, we deployed an AI-powered solution to automate request categorization and assignment, enhancing response times and accuracy, further elevating customer service and operational efficiency. asUgo accelerators involved: Service Accelerator, Data & AI Accelerator Products ImplementedService CloudService Cloud VoiceAmazon ConnectEinstein - Published: 2021-04-11 - Modified: 2025-03-11 - URL: https://asugoconsulting.com/portfolio-items/operational-excellence/ - Portfolio Categories: Energy & Utilities - Portfolio Skills: Field Service, Service Cloud - Portfolio Tags: Service Accelerator Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. About the ClientA key operator in the energy distribution sector for a major metropolitan region, responsible for managing electricity and natural gas networks across multiple municipalities. The client is focused on advancing the region's energy transition goals. Customer ChallengeThe client faced difficulties in extending their existing Field Service (FS) implementation to support energy transition objectives. The project required integrating new functionalities within a complex landscape of existing applications while coordinating concurrent projects with multiple Salesforce partners and different timelines. Solution ProvidedasUgo automated the creation of Work Orders (WOs) based on gas leakage detections from integrated applications. Each WO was prefilled with the necessary tasks and information, and assigned to the relevant technician teams. Technicians executed WOs via a mobile application, documenting work progress. Timesheet Management: Automated creation of timesheets based on work performed, allowing technicians to review, adjust, and submit them for approval. The automatic approval process streamlined labor and resource management. Integration and Coordination: asUgo facilitated seamless integration between multiple applications, including mobile apps and SAP, ensuring efficient management of gas leak interventions and repairs, thus supporting the client's mission to improve energy infrastructure and service quality. asUgo accelerators involved: Service Accelerator Products ImplementedService CloudField Service > At asUgo, we believe that successful digital transformation starts with people. Our core values - **Curious, Nimble, Committed** - shape how we work, think, and deliver impact. We co-create solutions with our clients to ensure technology serves business goals and enhances human experiences. Our 80+ cross-functional consultants bring together strategy, design thinking, business process optimization, and deep Salesforce & AI expertise. We deliver tailored transformation journeys — from ideation to implementation — with agility, precision, and measurable value. What sets us apart: - **End-to-end accelerators** that fast-track results across CRM, AI, data, and service platforms - **Proprietary tools** like CityZen, asUgo Cockpit, and DocuSynch that address real-world organizational challenges - **Industry specialization** in public services, nonprofit, energy, financial services, and international organizations - A culture of **learning, innovation, and entrepreneurship** rooted in user-centric design Our motto is simple yet bold: **Think and Build Beyond.** We challenge assumptions, rethink processes, and help our clients scale sustainably through pragmatic, iterative solutions. We’re proud to be part of **Moore Belgium**, a move that empowers us to scale with strength while remaining true to the culture and expertise that define asUgo. Through this partnership, we gain additional reach, multidisciplinary capabilities, and the ability to support transformation initiatives at a European scale - without losing what makes us unique. We remain asUgo. Still curious, still nimble, still committed - now with even greater impact. → Learn more: https://asugoconsulting.com → Join us: https://asugoconsulting.com/career → Contact: welcome@asugoconsulting.com → Parent company: https://moore.be