{"id":7610,"date":"2024-12-12T10:40:21","date_gmt":"2024-12-12T10:40:21","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/optimalisatie-van-de-klantervaring-in-de-medische-technologiesector\/"},"modified":"2026-10-14T11:38:19","modified_gmt":"2026-10-14T11:38:19","slug":"optimalisatie-van-de-klantervaring-in-de-medische-technologiesector","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/nl\/portfolio-items\/optimalisatie-van-de-klantervaring-in-de-medische-technologiesector\/","title":{"rendered":"Optimalisatie van de klantervaring in de medische technologiesector"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Over de klant<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Een wereldleider in deeltjesversnellertechnologie, gespecialiseerd in oplossingen voor de diagnose en behandeling van kanker en andere ernstige ziekten, evenals industri\u00eble toepassingen. Het bedrijf is actief in meerdere business units en biedt wereldwijd innovatieve producten en diensten aan.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">De uitdaging voor de klant<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Het bedrijf kampte met uitdagingen bij het bieden van een uniforme en naadloze klantervaring als gevolg van de gedecentraliseerde activiteiten. Elke business unit hanteerde eigen commerci\u00eble strategie\u00ebn en IT-tools, wat leidde tot een gefragmenteerd klanttraject. Dit zorgde voor een inconsistente online aanwezigheid, onsamenhangende communicatiekanalen en beperkte zelfredzaamheid van de klant. Klanten hadden moeite om producten te vinden en aan te schaffen, problemen te melden en de afhandeling ervan effici\u00ebnt te volgen door het ontbreken van een centraal platform.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Geleverde oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>We hebben een ge\u00efntegreerd e-commerceplatform ge\u00efmplementeerd dat online aankopen stroomlijnde en productinformatie centraliseerde. Er werd een gebruiksvriendelijke customer community ontwikkeld, waardoor productcatalogi eenvoudig kunnen worden doorzocht en details van ge\u00efnstalleerde apparatuur toegankelijk zijn. Klanten kregen de regie met turnkey-administratie, waardoor ze als beheerder beveiligde toegang tot het platform kunnen beheren. Naadloze communicatiekanalen werden ge\u00efntegreerd, wat zorgt voor afstemming met de bestaande strategie\u00ebn van het bedrijf. Het platform gaf prioriteit aan beveiliging en voldeed aan de AVG-wetgeving, wat zorgde voor een consistente en positieve klantervaring, terwijl de administratie werd vereenvoudigd en gebruikers meer mogelijkheden kregen. Gebruikte <a href=\"https:\/\/asugoconsulting.com\/nl\/\">asUgo<\/a>-accelerators: <a href=\"https:\/\/asugoconsulting.com\/sales-accelerator\/\">Sales Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/service-accelerator\/\">Service Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/marketing-accelerator\/\">Marketing Accelerator<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Ge\u00efmplementeerde producten<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-4 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image8.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Sales Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Marketing Cloud Account Engagement <\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image112.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Experience Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2024\/12\/service-max.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Service Max<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7612,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[193],"portfolio_skills":[197,196,194,195,198],"portfolio_tags":[201,200,199],"class_list":["post-7610","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-gezondheidszorg","portfolio_skills-experience-cloud","portfolio_skills-marketing-cloud","portfolio_skills-sales-cloud","portfolio_skills-service-cloud","portfolio_skills-service-max","portfolio_tags-marketing-accelerator","portfolio_tags-sales-accelerator","portfolio_tags-service-accelerator"],"yoast_head":"<!-- This site is optimized with 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