{"id":8401,"date":"2024-12-12T10:17:04","date_gmt":"2024-12-12T10:17:04","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/marketingautomatisering-voor-een-verbeterde-klantervaring\/"},"modified":"2026-10-14T14:54:01","modified_gmt":"2026-10-14T14:54:01","slug":"marketingautomatisering-voor-een-verbeterde-klantervaring","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/nl\/portfolio-items\/marketingautomatisering-voor-een-verbeterde-klantervaring\/","title":{"rendered":"Marketingautomatisering voor een verbeterde klantervaring"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Over de Klant<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Een coalitie van consumentenverenigingen die actief zijn in Belgi\u00eb, Itali\u00eb, Portugal, Spanje en Brazili\u00eb, en die zich actief inzetten voor consumentenrechten, markttransparantie bevorderen en de veiligheid van consumenten waarborgen. De organisatie biedt een scala aan diensten om consumenten te ondersteunen bij het navigeren door juridische en marktuitdagingen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Klantuitdaging<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>De organisatie wilde de overstap maken van een productgerichte naar een klantgerichte aanpak, maar stuitte op verschillende hindernissen. Deze omvatten het ontbreken van een leadmanagementsysteem, beperkte integratie tussen offline en online kanalen, en het gebrek aan een 360\u00b0-klantbeeld, wat effectieve targeting belemmerde. Daarnaast hinderden een zwak loyaliteitsprogramma en handmatige processen voor klantreizen, segmentatie, scoringsmodellen en het bijhouden van loyaliteit hun vermogen om sterke klantrelaties op te bouwen en de betrokkenheid te verbeteren.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Geboden Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>We hebben de klantbeheer- en marketingprocessen van de organisatie getransformeerd door een gecentraliseerd CRM te implementeren met behulp van Salesforce Service Cloud om alle leads en klantinteracties te beheren. Marketing Cloud werd ge\u00efntegreerd met het CRM voor een naadloze automatisering van gerichte campagnes en verbeterde lead nurturing. Er werd een 360\u00b0-klantbeeld gecre\u00eberd, waarbij klantgegevens werden gecentraliseerd om uitgebreid inzicht te bieden in voorkeuren en gedrag. We hebben ook een loyaliteitsprogramma gelanceerd om herhalingsaankopen te stimuleren en langdurige klantrelaties te bevorderen. Door de IT-architectuur te optimaliseren, hebben we de operationele processen vereenvoudigd en de basis gelegd voor toekomstige groei. Deze verbeteringen leidden tot een lager verloop (churn), een groter succes bij het terugwinnen van klanten, een hogere klanttevredenheid (CSAT\/NPS) en een effectievere vastlegging en nurturing van leads. Gebruikte <a href=\"https:\/\/asugoconsulting.com\/nl\/\">asUgo<\/a>-accelerators: <a href=\"https:\/\/asugoconsulting.com\/nl\/service-accelerator\/\">Service Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/nl\/marketing-accelerator\/\">Marketing Accelerator<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Ge\u00efmplementeerde Producten<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-2 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image22.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Service Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Marketing Cloud<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8402,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[202],"portfolio_skills":[196,195],"portfolio_tags":[201,199],"class_list":["post-8401","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-non-profitorganisatie","portfolio_skills-marketing-cloud","portfolio_skills-service-cloud","portfolio_tags-marketing-accelerator","portfolio_tags-service-accelerator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingautomatisering voor een verbeterde klantervaring | asUgo<\/title>\n<meta name=\"description\" content=\"Ontdek hoe de marketingautomatiseringsoplossingen van 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