{"id":8479,"date":"2021-07-29T18:17:05","date_gmt":"2021-07-29T18:17:05","guid":{"rendered":"https:\/\/asugoconsulting.com\/portfolio-items\/realisatie-van-een-klantgerichte-crm-oplossing-voor-een-aanbieder-van-stedelijke-mobiliteit\/"},"modified":"2026-10-14T14:55:23","modified_gmt":"2026-10-14T14:55:23","slug":"realisatie-van-een-klantgerichte-crm-oplossing-voor-een-aanbieder-van-stedelijke-mobiliteit","status":"publish","type":"avada_portfolio","link":"https:\/\/asugoconsulting.com\/nl\/portfolio-items\/realisatie-van-een-klantgerichte-crm-oplossing-voor-een-aanbieder-van-stedelijke-mobiliteit\/","title":{"rendered":"Realisatie van een klantgerichte CRM-oplossing voor een aanbieder van stedelijke mobiliteit"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Over de Klant<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Een toonaangevende vervoersmaatschappij in een grote Europese stad, die zich inzet voor het verbeteren van de mobiliteitservaring voor haar klanten en passagiers via effici\u00ebnte en toegankelijke stedelijke vervoersdiensten.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Klantuitdaging<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>De klant streefde naar een meer klantgerichte aanpak, met de focus op het verbeteren van klantrelaties, communicatie-effici\u00ebntie en het aanpassingsvermogen van hun productaanbod, zoals flexibele abonnementen. Zij hadden een moderne CRM-tool nodig om deze doelstellingen te ondersteunen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Geboden Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><a href=\"https:\/\/asugoconsulting.com\/nl\/\">asUgo<\/a> implementeerde een klantgerichte CRM-oplossing die communicatieprocessen stroomlijnde, wat leidde tot effici\u00ebntere klantinteracties. Deze oplossing verbeterde het aanpassingsvermogen van de diensten, waardoor flexibele productaanbiedingen zoals aanpasbare abonnementen mogelijk werden. Het resultaat was een aanzienlijke verbetering van de klantrelaties, de communicatie-effici\u00ebntie en de flexibiliteit van de dienstverlening, waardoor beter werd ingespeeld op de behoeften van de passagiers. De gebruikte <a href=\"https:\/\/asugoconsulting.com\/nl\/\">asUgo<\/a>-accelerators waren: <a href=\"https:\/\/asugoconsulting.com\/nl\/sales-accelerator\/\">Sales Accelerator<\/a>, <a href=\"https:\/\/asugoconsulting.com\/nl\/service-accelerator\/\">Service Accelerator<\/a> en <a href=\"https:\/\/asugoconsulting.com\/nl\/marketing-accelerator\/\">Marketing Accelerator<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:29px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Ge\u00efmplementeerde Producten<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-iconcolor:#ffffff;--awb-item-margin-top:-10px;--awb-item-margin-bottom:-10px;--awb-hover-accent-color:var(--awb-color7);--awb-circle-hover-accent-color:var(--awb-color7);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image8.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Sales Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image22.png\" width=\"50\" height=\"50\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:70px;\">Service Cloud<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#754de3;--awb-content-padding-left:77px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/asugoconsulting.com\/wp-content\/uploads\/2023\/12\/image10.png\" width=\"57\" height=\"57\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:77px;\">Marketing Cloud Engagement<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8481,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[233],"portfolio_skills":[196,194,195],"portfolio_tags":[201,200,199],"class_list":["post-8479","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-mobiliteit","portfolio_skills-marketing-cloud","portfolio_skills-sales-cloud","portfolio_skills-service-cloud","portfolio_tags-marketing-accelerator","portfolio_tags-sales-accelerator","portfolio_tags-service-accelerator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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