Moore Belgium becomes Auren, bringing leading accountancy and consulting firms across Europe together under one shared name. The goal is to create a stronger European organisation, bringing people, expertise and investment closer together across borders.
For asUgo, the message is simple: we remain asUgo – now Part of Auren.
Our name, team, values and way of working stay the same. For our clients, there is no change to day-to-day collaboration: the same people, contracts and commercial terms remain in place.
What does Auren bring to asUgo?
Being part of a more integrated European organisation gives us new opportunities to collaborate across countries and disciplines. It means broader European expertise within reach, stronger cross-border capabilities and greater investment capacity – particularly in technology and AI.
For our clients, this means keeping the local, personal relationship with asUgo, while gaining easier access to additional expertise whenever a project requires it.
It also strengthens our ability to help organisations bring together Salesforce, AI, data and integration to turn technology into real business impact.
This is a name change at group level, not a new acquisition or merger, and asUgo continues with the same identity, legal entity and entrepreneurial spirit.
Same asUgo. More expertise. More opportunities. More Fun. Now Part of Auren.
