About the Client
A leading transport operator in a major European city, committed to enhancing the mobility experience for its customers and passengers through efficient and accessible urban transport services.
Customer Challenge
The client aimed to transition towards a more customer-centric approach, focusing on improving customer relations, communication efficiency, and the adaptability of their product offerings, such as flexible subscriptions. They needed to implement a modern CRM tool to support these goals.
Solution Provided
asUgo implemented a customer-centric CRM solution that streamlined communication processes, enabling more efficient customer interactions. This solution enhanced the adaptability of services, allowing for flexible product offerings like customizable subscriptions. The result was a significant improvement in customer relations, communication efficiency, and service flexibility, better meeting passenger needs.
