A global leader in particle accelerator technology, specializing in solutions for diagnosing and treating cancer and other serious illnesses, as well as industrial applications. The company operates across multiple business units, offering innovative products and services worldwide.

The company faced challenges in providing a unified and seamless customer experience due to its decentralized operations. Each business unit employed distinct commercial strategies and IT tools, leading to a fragmented customer journey. This created an inconsistent online presence, disjointed communication channels, and limited customer empowerment. Customers struggled to find and purchase products, report issues, and track resolutions efficiently due to the lack of a centralized platform.

We implemented an integrated e-commerce platform that streamlined online purchases and centralized product information. A user-friendly customer community was developed, enabling easy browsing of product catalogs and access to installed equipment details. Customers were empowered with turnkey administration, allowing them to manage secure platform access as administrators. Seamless communication channels were integrated, ensuring alignment with the company’s existing strategies. The platform prioritized security and adhered to GDPR compliance, creating a consistent and positive customer experience while simplifying administration and empowering users.