A Belgian non-profit organization dedicated to the fight against cancer. The organization supports groundbreaking research, provides vital information and assistance to patients, and promotes cancer prevention through targeted campaigns and initiatives.

The organization faced difficulties in maximizing the impact of its employees and volunteers. Key challenges included a lack of a unified data structure for stakeholder engagement, the need for targeted communication strategies, and the necessity to adapt project dynamics during the pandemic. Additionally, they struggled with managing donations, event coordination, and campaign execution efficiently.

We implemented a unified 360° view of stakeholders using Salesforce, centralizing data to improve engagement strategies and foster a deeper understanding of interactions. A robust donation management system was deployed to handle corporate contributions and optimize fundraising efforts. Teams were empowered through Agile methodology training and Salesforce platform knowledge, enabling them to manage projects effectively and utilize data to its full potential. Legacy data integration ensured seamless access to historical information, enriching decision-making processes. Dedicated modules for event management, campaign management, and digital marketing automation streamlined operations and boosted outreach. Integration with financial systems provided a consolidated view of financial data, supporting better resource allocation and strategic planning. These initiatives significantly enhanced operational efficiency and impact.